In 2019, we consulted on changes to the rules around the inclusion of children and young people in ads for lotteries. This Guidance document sets out what the new rules are and how advertisers should amend their ads to stick to the new rules.
It should be read in conjunction with:
- Our Regulatory Statement on the rule changes
- Our Evaluation of Responses received during the consultation period
We also provide a marked-up version of this document to show how it has changed since its inception:Marked up Guidance on depictions of under-25s in lotteries ads