The report indicates that the positive trend for open and honest disclosure is continuing and rising, but influencers, brands, agencies and platforms need to continue to work to ensure all the ads users engage with on social media are clearly disclosed.
The sample included influencers previously flagged in our 2021 report, influencers brought to the attention of ASA/CAP in the year prior to the 2024 monitoring, and a random selection of influencer accounts to reflect what the public may typically see on their feeds. This approach allowed us to track persistent issues and spot emerging trends in how influencer ads are being disclosed — or not.
Read the news story here.