Following discussions with influencers and agencies, CAP (along with the CMA) published the first edition of this influencer guidance on 28 September 2018, in order to bring together all the advisory information influencers needed to ensure they were sticking to the ad rules and the relevant provisions from consumer protection legislation. 

Following the ASA's research on ad labelling, and taking on board feedback on the first edition, CAP and the CMA have now produced this new and improved second edition.

This 'Influencers' guide' sets out:

  • What the relevant rules are.
  • How to make clear ads are ads.
  • Who enforces what.

Influencer guidelines, influencer's guidelines, influencer guide, guidance

Influencers guide, the ASA's guidance for influencers

More on