We have published this final report on our Intermediary and Platform Principles (IPP) Pilot which ran for one year (1 June 2022 – 1 June 2023).

The Pilot, a global-first involving some of the largest companies in the digital advertising supply chain – Adform, Amazon Ads, Google, Index Exchange, Magnite, Meta, Snap Inc., TikTok, Yahoo For Business, and X (formerly Twitter) – was devised to help explore whether and, if so, how the UK advertising self-regulatory system might evolve to bring greater transparency and broader accountability to its work online.

The Pilot centred around six key Principles, which reflect how platforms and intermediaries have, over many years, voluntarily engaged and cooperated with the ASA to help uphold the UK Non-broadcast Advertising Code. It also sought to develop new working relationships between the ASA and other platforms and intermediary companies.

Read the full report now. 

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