The Phone-paid Services Authority (previously PhonepayPlus) is responsible for regulating phone-paid services in the UK.  Phone-paid services are those products and services that can be bought by charging the cost to a mobile phone bill and pre-pay accounts, as opposed to other types of payment methods.. 

The Phone-paid Services Authority have a partnership with the ASA, that sees both companies providing mutual support to one another for regulation in areas with mutual interests, e.g. ads which use PRS as a payment device.

Examples of the types of services the Phone-paid Services Authority regulates, includes:

  • Helplines
  • Competitions
  • Downloads
  • TV voting
  • News alerts
  • Charitable donations
  • Interactive games

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