Learn more about our Press Team and how to sign up to gain access to embargoed rulings.
Our rulings are a transparent record of our policy on what is and isn’t acceptable in ads.
AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing.
Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.
Add to my favourites
This is CAP's Regulatory Statement on Gender Stereotypes in Advertising. This should be read in conjunction with:
Advertising Guidance on depicting gender stereotypes
Responses to our consultation on gender stereotypes
Evaluation of responses to the consultation on gender stereotypes
Get updates, handy hints, and insightful advice direct from the experts who write the advertising rules. Sign up to our newsletters.