This is the guidance that CAP have published following extensive public consultations on the topic of harmful gender stereotypes in advertising. The guidance sets out what's likely to fall foul of the new rule on depictions of gender stereotypes.  

This guidance should be read in conjunction with CAP's Regulatory Statement.

Please also refer to CAP and BCAP’s statement following a 12-month review of the rule prohibiting gender stereotypes in advertising that are likely to cause harm, or serious or widespread offence, and the supporting guidance.

More on