This Advertising Guidance covers the advertising of flights, rail travel, cruises, accommodation and other travel related products and services.

The guidance covers how to ensure ads don’t mislead about stated fares, charges or “up to” and “from” price claims, as well promotional offers such as “free” tickets, reduced-price offers and “buy one, get one free” promotions.

It also provides guidance on availability and travel periods, information on travel agents and dynamic pricing, journey time comparisons and environmental claims.

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