Ad description

A TV ad for the Volkswagen up! vehicle, seen on 11 August 2016, featured a group of friends driving to various different places and events with a cardboard cut-out of a friend. They took photos with the cut-out, which they then sent to their friend who was in hospital with a leg in plaster. The cars were featured driving in city settings, including around corners. The ad closed with the on-screen text “Live every moment”.


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