Active filters
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Remit: Social media
The CAP Code covers many different types of advertising in social media, from the more traditional … the content on a company’s own social media channels. That said, it’s important to … social media User-generated content Paid-for ads As you would expect, the rules cover
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Recognising ads: Social media and influencer marketing
Various types of ads can appear on social media, from posts on a brand’s own feed to … ) – for content on a brand’s social media profile (including brands owned by influencers), as … well as paid-ads on social media, see ‘Recognising ads: Brand-owned and paid social ads
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Promotional marketing: Prize draws in social media
rules enforced by the ASA, social media platforms may have their own policies when it comes to marketing … note that the ASA is unlikely to consider social media posts sufficiently limited by time or space … social media. In 2015, a tweet which advertised a promotion to win a meal at Hard Rock Café
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Recognising ads: Brand-owned and paid social media
Various types of ads can appear on social media, from posts on a brand’s own feed to … . This advice article focuses on the former (i.e., content on a brand’s social media profile … ’ content, see ‘Recognising ads: Social media and influencer marketing’ and for affiliate
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Influencer Marketing Disclosure Tool
piece of social media content is advertising that needs be disclosed as such, please use our self … -help tool below. Influencer marketing is not restricted to social media, but it’s the most … popular media for influencers. Research tells us that social media users can find it difficult
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Recognising Ads: Overview
. display ads in newspapers, ‘promoted’ posts on social media, leaflets, etc. Some ads … : Brand-owned and paid social media Recognising ads: Social media and influencer marketing … , and this requirement applies to everything from a direct mailing envelope to a video on a social
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Recognising ads: Advertisement features
, ‘promoted’ posts on social media, leaflets, etc. One type of advertising that, due to its … ., an influencer post on a social media platform). Wherever the content appears, the same … to identify when social media posts are ads - but the more noticeable the label, and the more its
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Recognising ads: Podcasts and audio streaming
social media and video-sharing services. Though there are differences between audio and visual media … placed adjacent to editorial content and shares many common characteristics with it – social media, a … ads: Social media and influencer marketing’). What types of ads can podcasts
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Books and publications
substantiate claims Downloadable online content Social media ads for books Harm and offence … ] Social media ads for books When people refer to their own books in social media posts, these posts … make this adequately clear. See our advice on Remit: social media and Recognising ads: Social
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Celebrities
are: Endorsements must be genuine Claims must be accurate Avoid the social media pitfalls … the Social media pitfalls Genuine user generated content on websites does not fall within the … Code’s remit. This includes content spontaneously created by celebrities on social media channels
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Alcohol: Targeting and Appeal to Under 18s
; so teen magazines or social media feeds aimed at children and the like are problematic mediums … placement - targeted vs. untargeted Online and Social Media Appeal and “youth … essentially means that untargeted ads (such as posters, organic social media posts etc). should not
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Remit: Advertisement features
media (e.g. an influencer post on a social media platform). It is also important to … ambassador to promote the brand on social media for the duration of their contract (Cocoa Brown, 7 … apply to content in a marketer’s own offline space, or on their own website or social media (see
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Alcohol: Use of celebrities and influencers
to a rise in the use of “influencers” on social media, CAP is seeing a marked increase … more information about how to target appropriately on social media - however, it's important to
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Remit: Official notices or information
or social media this material will only fall within the scope of the Code if it also includes a
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Multi-Level Marketing
, and will be responsible for that content complying with the CAP Code. See also: Remit: Social Media. Product … -cigarettes Hair Care Recruitment ads Social media posts encouraging others to join an MLM … on social media (or elsewhere) is encouraged to review our guidance on Prize Draws, Competitions and
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Recognising ads: Native advertising
’, ‘Recognising ads: Social media and influencer marketing’, ‘Recognising ads … ”, “Remit: Social media”, “Remit: Advertisement Features”, “Online Affiliate … and magazines". "Recognising ads: Social media and influencer marketing
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Electronic cigarettes: Media prohibitions
ads on social media? What about emails and other electronic messaging? Can I advertise my … marketers’ activities online, for example on their website and on social media (except for … social media placements in-game advertisements (including augmented reality and virtual reality
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Food: HFSS Media Placement
? How does this apply to content on my website? What about social media? What about apps or … (Mondelez UK Ltd t/a Cadbury, 4 July 2018). What about social media? When it comes to ads on … social media, as well as taking audience composition-based steps to prevent users who are registered
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Weight control: Prescription-only medicines
social media pages (Juniper Technologies UK Ltd, 15 February 2023). There is a small exemption to … the ASA ruled against ads on a marketer’s own social media site which featured references to … complaints about social media ads for a prescription-only weight control product posted by ‘celebrity
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Remit: Viral advertising
by the CAP Code in any event (See ‘Remit: Own websites’ and ‘Remit: Social media’). As … websites’, ‘Remit: Social media’ and the Advertising Guidance note ‘Virals’ for more detail on the remit position.