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Claims in product names
offensive, derogatory towards women, and sexist. The ad, which included an offensive gender stereotype, was
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Avoiding cat – astrophe in ads that feature animals!
they exploited gender stereotypes and sexualised children...twice. Look after animals
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John Mills Ltd t/a JML Direct
The complainant, who believed the ad perpetuated harmful gender stereotypes by depicting only women … Hurricane Spin Scrubber which the ASA had concluded had presented gender stereotypes in a way that was … BCAP “Advertising Guidance on depicting gender stereotypes likely to cause harm or serious or
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DUSK (Retail) Ltd
also on screen. The ad avoided gender stereotypical roles and ensured that neither character was … historically and stereotypically be viewed as associated with women, deconstructed gender stereotypes and … DUSK’s comments that the ad deconstructed gender stereotypes and added that they believed it was
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Inspire Inclusion this International Women’s Day 2024
gender stereotype of a woman carrying out domestic chores in order to please her male partner … use of harmful gender stereotypes or objectification of women. A poster for an artificial grass … offensive stereotypes Rules 4.9 (CAP Code) and 4.14 (BCAP Code) prohibit ads from using gender
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Vizor Apps Ltd
women, plus depicting harmful gender stereotypes, challenged whether the ad was irresponsible, harmful … harmful gender stereotypes. They said that the animation of Kate, when not wearing baggy clothes, depicted … reinforced a gender stereotype. Vizor said they were committed to working with the ASA to ensure
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FunPlus International AG t/a Funplus
the woman as an object of sexual gratification in that way the ad also included a gender stereotype, which … likely to condone or encourage violence or anti-social behaviour and must not include gender … stereotypes in a way that is likely to cause harm. The ad had been published in the Hill Climb Racing 2
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Polyverse Inc
, including by featuring a harmful gender stereotype by objectifying and sexualising women. We also
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AAC: Changing of the Guard
contributions to organisational thinking on a wide range of issues during their tenure, including gender … stereotyping, mid-contract price increases in telecoms advertising, definitions of vulnerability
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Play&Date Entertainment Zone
gender stereotypes that are likely to cause harm or serious or widespread offence. The ad … consent. We considered the ad sexually objectified the woman, and therefore included a gender … stereotype likely to cause harm. We also considered that the gratuitous way the violence towards the woman
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GM Unicorn Corporation Ltd
depicted harmful gender stereotypes, challenged whether the ad: 1. was irresponsible, harmful, and … relationships, body-shaming, sexualising and objectifying women, gender stereotypes, and making poor … idealised gender-stereotypical body. Furthermore, the portrayal of the female character changing her
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International Men’s Day 2023
arise from gender stereotypes doesn’t just apply to women. There are many issues that affect men and
harm and offence to arise from gender stereotypes doesn’t just apply to women. Indeed, there … the CAP Code? Avoid harmful gender stereotypes Since 14 June 2019, our rules have prohibited … ads from featuring harmful gender stereotypes. Gender stereotypes include occupations or positions
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Dating services
: Sexualisation, Harm and Offence: Gender Stereotypes, Children: Sexual Imagery, Offence: Nudity and Offence: Sex.
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Cosmetic surgery
to be acceptable. Furthermore, marketers should be aware of the ASA’s position on gender … stereotyping, which prohibits stereotypical portrayals that are likely to cause serious or widespread
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Cosmetic Interventions: Social Responsibility
not use imagery which is likely to be seen as degrading, objectifying or gender stereotyping. Similarly
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04 Harm and offence
. Advertisements must not include gender stereotypes that are likely to cause harm, or serious or … widespread offence.See Advertising Guidance: “Depicting gender stereotypes likely to cause harm or
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04 Harm and offence
. Marketing communications must not include gender stereotypes that are likely to cause harm, or … serious or widespread offence.See Advertising Guidance: "Depicting gender stereotypes likely to
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Rosecrab Ltd
visibly distressed. We considered that the ad played on pre-existing gender stereotypes regarding … because of her physical appearance. We concluded that the ad contained harmful gender stereotypes regarding … offence, included a gender stereotype in a way that was likely to cause harm and was socially
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Grand Clinic
code required that marketing communications must not include gender stereotypes that were likely to … complained about. We told Grand Clinic not to present gender stereotypes regarding body image in a way … them to conform to body image stereotypes. We concluded that the ad presented a gender
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UAB Forma Perfecta t/a fi clinica
include gender stereotypes that were likely to cause harm, or serious or widespread offence. The ASA … stereotypes. We concluded that the ad presented a gender stereotype regarding body image in a way that … . We told UAB Forma perfecta t/a Fi Clinica not to present gender stereotypes regarding body image
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