Active filters
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Motoring
The Code contains specific rules on marketing communications for motoring. For example marketing … communications for motor vehicles, fuel or accessories should avoid portraying or referring to … the predominant message (Jaguar Cars, February 2000; Peugeot Motor Company, Oct 1999; Mercedes-Benz
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Environmental claims: Motoring
claim "lowest emissions in its class" (Colt Car Company Ltd t/a Mitsubishi Motors, 12 … (Peugeot Motor Company plc, 18 September 2002). The ASA noted the 607 HDi diesel was in the (then … sufficient explanatory text, the claim may have been considered misleading. (Nissan Motor (GB) Ltd
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Motoring: Electric vehicles
for claims made in a field of limited consumer understanding (General Motors UK Ltd t/a Vauxhall, 21 … (General Motors UK Ltd t/a Vauxhall, 31 July 2013). The ASA considered a complaint about the Mitsubishi … misleading (The Colt Car Company Ltd t/a Mitsubishi Motors UK, 13 August 2014). Marketing for
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Unfair advantage
reminiscent of those in the Mazda Motors UK Ltd logo. Because there was no official connection between Mazda … UK and Mazda Motors, the ASA concluded that the ad took unfair advantage of the reputation of Mazda … Motors' trademark name, trademark logo and trade name (Mazda UK Ltd, 19 December 2012).
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Insurance
2000 (Financial Promotion) Order 2005. General insurance includes household, motor (including car … characteristics of the product. It upheld complaints against RAC Motoring Service’s claim … private hire vehicle (RAC Motoring Services Ltd, 23 November 2005). Marketers should, of course
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Imitation
(Vauxhall Motors Ltd, 15 December 2004), but that might not be enough if the rest of the ad wrongly … motor car. Both companies used the slogan “Beware of Expensive Imitations” but because the
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Prices: Overview
marketing: Pricing Motoring: Financing and leasing Property: Fees and VAT Compulsory costs and
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Types of claims: "Premier"
some other way (Intermedia Publishing Ltd, 4 August 2004 and Bradleys School of Motoring, 30 January
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Social Responsibility
Gambling Motoring Body image Children and Targeting Objectification Violence Alcohol Ads for … Betting and Gaming: General and other “Betting and Gaming” entries. Motoring Marketing … that might encourage irresponsible driving (Rule 19.2). See Section 19 and Motoring
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Consumer credit
can be found here and here. See Financial Products and Services, Insurance and Motoring: Finance
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Speed detectors: Road safety claims
they do not fall foul of the CAP Code by encouraging illegal or irresponsible driving.See Speed detectors: Irresponsible driving and Motoring
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Speed detectors: General
Automotive, 8 September 2004, and Performance Products Ltd, 12 January 2005).See Speed detectors: Irresponsible driving and Motoring
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Environmental claims: Carbon offsetting and carbon neutral
unlikely to mislead. (Nissan Motor GB Ltd. 22 February 2012). A solar panel advertiser claimed that … (GS VER) Gold Standard Verified Emission Reduction (GS VER) See also: Motoring: Fuel consumption … and emission figures, Environmental claims: Aviation and Environmental claims: Motoring
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Company and website names
). In another case, Mazda Motors UK Ltd complained about the website of Mazda UK Ltd because at … URL, logo, trade name and text in the ad that Mazda UK was officially linked with Mazda Motors, for … the ASA considered that the ad took unfair advantage of the reputation of Mazda Motors' trademark
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Claims that require qualification
less prominent qualifier (ASA decisions: MG Sports Cars; Ford Motor Company Ltd; Chrysler Jeep
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Safety
, thereby making speed the main message and condoning irresponsible driving (General Motors UK Ltd … Responsibility’, ‘Types of claim: Safe’ and ‘Motoring’
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Anti-social behaviour
to antisocial and irresponsible driving behaviour – see Motoring for further guidance. See ‘Social responsibility’, ‘Violence’.