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Motoring
The Code contains specific rules on marketing communications for motoring. For example marketing communications for motor vehicles, fuel or accessories should avoid portraying or referring to the predominant message (Jaguar Cars, February 2000; Peugeot Motor Company, Oct 1999; Mercedes-Benz
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Environmental claims: Motoring
rulings and updates to this guidance. Vehicle emissions, fuel consumption and the motor evidence for the claims that they make. See also: Motoring: hybrid and electric vehicles Motoring: Fuel efficiency and MPG figures Fuel accessories and after-market devices Environmental
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Motoring: Hybrid and electric vehicles
(Hyundai Motor UK Ltd, 9 June 2021). Absolute environmental claims It’s not just advertising electric motor, which in turn was charged, directly or indirectly, by a petrol engine, as well as absolute claim (Nissan Motor (GB) Ltd, 18 October 2023). An ad describing a car as a
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Motoring: Fuel consumption and emissions figures
, weather conditions and vehicle load”. See also Environmental claims: Motoring, Motoring
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Unfair advantage
reminiscent of those in the Mazda Motors UK Ltd logo. Because there was no official connection between Mazda UK and Mazda Motors, the ASA concluded that the ad took unfair advantage of the reputation of Mazda Motors' trademark name, trademark logo and trade name (Mazda UK Ltd, 19 December 2012).
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Financial products and services: Insurance
’? General insurance products are those that are regulated by the FCA and include household, motor RAC Motoring Service’s claim “Breakdown cover - whether you're the driver or a include the driver or passenger of a taxi or private hire vehicle (RAC Motoring Services Ltd, 23
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Imitation
(Vauxhall Motors Ltd, 15 December 2004), but that might not be enough if the rest of the ad wrongly motor car. Both companies used the slogan “Beware of Expensive Imitations” but because the
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Types of claims: "Safe"
safety for children or pets Motoring Comparative safety claims Health-related and beauty irresponsible (Amazon Europe Core Sarl, 31 October 2018) Motoring Section 19 of the CAP Code relates to motoring. Code rule 19.5 states that safety claims must not exaggerate the benefit to
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Social Responsibility
Gambling Motoring Body image Children and Targeting Objectification Violence Alcohol Ads for Betting and Gaming: General and other “Betting and Gaming” entries. Motoring Marketing that might encourage irresponsible driving (Rule 19.2). See Section 19 and Motoring
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Entertainment: General
and young people Alcohol, Smoking and Drugs Cars, Motoring and Speeding Sex and Nudity Ads . Cars, Motoring and Speeding Marketing communications must not condone or encourage unsafe or depicting driving that is obviously illegal. See Motoring and Anti-Social Behaviour for more
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Types of claims: "Established since ..."
, in 2021 the ASA decided not to uphold a complaint regarding Vauxhall Motors’ claim to be a in the UK, and had maintained offices and operations in the UK (Vauxhall Motors Ltd, 07 April 2021
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Types of claims: "Premier"
School of Motoring, 30 January 2013). However, in some circumstances, the ASA and CAP may regard
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Anti-social behaviour
to antisocial and irresponsible driving behaviour – see Motoring for further guidance. See ‘Social responsibility’, ‘Violence’.
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Financial products and services: Consumer credit
Services, Insurance, Financial products and services: Credit Unions and Motoring: Finance and Leasing.
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Recognising ads: Native advertising
banner ad for a car to someone reading an article about motoring). This context-driven approach
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Environmental claims: General
‘Environmental Claims: Motoring and Environmental Claims: Aviation) Because of the
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Travel marketing: Environmental claims
: Travel marketing: General Travel: Comparisons Environmental claims: Motoring
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Comparisons: Identifiable competitors
’ vehicles off their hands and recoup the value of their vehicle (General Motors UK t/a Vauxhall, 07