Active filters
-
Motoring
The Code contains specific rules on marketing communications for motoring. For example marketing … communications for motor vehicles, fuel or accessories should avoid portraying or referring to … the predominant message (Jaguar Cars, February 2000; Peugeot Motor Company, Oct 1999; Mercedes-Benz
-
Motoring: general environmental claims
rulings and updates to this guidance. Vehicle emissions, fuel consumption and the motor … on which the claim is being made. See Motoring: Fuel consumption, emissions and range figures … , Motoring: Zero emissions claims, Motoring: Hybrid and electric vehicles, Environmental
-
Motoring: Zero emissions claims
conjunction with an electric motor; the ZS was available as both a purely petrol-powered model and … concluded that the ad was misleading. (MG Motor UK Ltd, 7 February 2024). The final ad … on the vehicle’s lifecycle emissions. (Ford Motor Company Ltd, 7 February 2024). See also
-
Motoring: Hybrid and electric vehicles
present, rare type of electric vehicle, the principle would apply to advertising of any EV (Hyundai Motor … cars’ wheels were powered purely by an electric motor, which in turn was charged … , whether relative to alternative products or as an absolute claim (Nissan Motor (GB) Ltd, 18
-
Motoring: Fuel consumption, emissions and range figures
actual consumer experience, explaining what factors would affect this. See also Motoring: Zero … emissions claims, Motoring: General environmental claims, Motoring: Hybrid and electric
-
Imitation: Unfair advantage of trade marks and names
Mazda UK was flanked on either side by an image of wings reminiscent of those in Mazda Motors UK … Ltd’s logo. Because there was no official connection between Mazda UK and Mazda Motors, the ASA … concluded that the ad took unfair advantage of the reputation of Mazda Motors' trademark name
-
Environmental claims: General
. Several AdviceOnline entries cover claims in motoring advertising: Motoring: general environmental claims … gives an overview, while Motoring: Zero emissions claims and Motoring: Hybrid and electric vehicles … appropriately caveated. See Motoring: Fuel consumption, emissions and range figures Farming
-
Financial products and services: Insurance
’? General insurance products are those that are regulated by the FCA and include household, motor … RAC Motoring Service’s claim “Breakdown cover - whether you're the driver or a … include the driver or passenger of a taxi or private hire vehicle (RAC Motoring Services Ltd, 23
-
Entertainment: General
and Distress Children and young people Alcohol, Smoking and Drugs Cars, Motoring and Speeding … terms of social responsibility. See Drugs. Cars, Motoring and Speeding Marketing … Motoring and Anti-Social Behaviour for more guidance. Any marketers who are unsure of these
-
Types of claims: "Safe"
Electronic cigarettes and smoking products Claims of safety for children or pets Motoring … children’s headphones. Motoring Section 19 of the CAP Code relates to motoring
-
Social Responsibility
Gambling Motoring Body image Children and Targeting Objectification Violence Alcohol Ads for … educational and health warnings. Motoring Marketing communications should not encourage motorists to … Confectionery UK Ltd, 11 June 2025). See Section 19 and Motoring. Body image Advertisers
-
Legality
assisted pedal cycles (EAPCs) not be treated as motor vehicles. The ASA understood the advertised e … -bikes in both cases could exceed the maximum motor power and speed for EAPC’s, and therefore … were likely not compliant EAPCs, so would be treated as motor vehicles. As such, the ASA considered
-
Types of claims: "Established since ..."
ASA decided not to uphold a complaint regarding Vauxhall Motors’ claim to be a ’British … had maintained offices and operations in the UK (Vauxhall Motors Ltd, 07 April 2021
-
Types of claims: "Premier"
claim had not been sufficiently substantiated, and was misleading (Bradleys School of Motoring, 30
-
Country of origin and location claims
General Motors. The ASA understood that the company was established in the UK and began … was not misleading. (Vauxhall Motors Ltd, 07 April 2021). The ASA also investigated a
-
Financial products and services: Consumer credit
Services, Insurance, Financial products and services: Credit Unions and Motoring: Finance and Leasing.
-
Recognising ads: Native advertising
banner ad for a car to someone reading an article about motoring). This context-driven approach
-
Comparisons: Identifiable competitors
offered to take in the consumers’ vehicles and recoup the value of their vehicle (General Motors UK