Active filters
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Motoring
The Code contains specific rules on marketing communications for motoring. For example marketing communications for motor vehicles, fuel or accessories should avoid portraying or referring to the predominant message (Jaguar Cars, February 2000; Peugeot Motor Company, Oct 1999; Mercedes-Benz
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Motoring: general environmental claims
rulings and updates to this guidance. Vehicle emissions, fuel consumption and the motor on which the claim is being made. See Motoring: Fuel consumption, emissions and range figures , Motoring: Zero emissions claims, Motoring: Hybrid and electric vehicles, Environmental
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Motoring: Zero emissions claims
conjunction with an electric motor; the ZS was available as both a purely petrol-powered model and concluded that the ad was misleading. (MG Motor UK Ltd, 7 February 2024). The final ad on the vehicle’s lifecycle emissions. (Ford Motor Company Ltd, 7 February 2024). See also
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Motoring: Hybrid and electric vehicles
present, rare type of electric vehicle, the principle would apply to advertising of any EV (Hyundai Motor cars’ wheels were powered purely by an electric motor, which in turn was charged , whether relative to alternative products or as an absolute claim (Nissan Motor (GB) Ltd, 18
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Motoring: Fuel consumption, emissions and range figures
actual consumer experience, explaining what factors would affect this. See also Motoring: Zero emissions claims, Motoring: General environmental claims, Motoring: Hybrid and electric
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Unfair advantage
reminiscent of those in the Mazda Motors UK Ltd logo. Because there was no official connection between Mazda UK and Mazda Motors, the ASA concluded that the ad took unfair advantage of the reputation of Mazda Motors' trademark name, trademark logo and trade name (Mazda UK Ltd, 19 December 2012).
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Financial products and services: Insurance
’? General insurance products are those that are regulated by the FCA and include household, motor RAC Motoring Service’s claim “Breakdown cover - whether you're the driver or a include the driver or passenger of a taxi or private hire vehicle (RAC Motoring Services Ltd, 23
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Imitation
(Vauxhall Motors Ltd, 15 December 2004), but that might not be enough if the rest of the ad wrongly motor car. Both companies used the slogan “Beware of Expensive Imitations” but because the
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Social Responsibility
Gambling Motoring Body image Children and Targeting Objectification Violence Alcohol Ads for Betting and Gaming: General and other “Betting and Gaming” entries. Motoring Marketing that might encourage irresponsible driving (Rule 19.2). See Section 19 and Motoring
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Types of claims: "Safe"
Electronic cigarettes and smoking products Claims of safety for children or pets Motoring children’s headphones. Motoring Section 19 of the CAP Code relates to motoring
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Entertainment: General
and young people Alcohol, Smoking and Drugs Cars, Motoring and Speeding Sex and Nudity Ads . Cars, Motoring and Speeding Marketing communications must not condone or encourage unsafe or depicting driving that is obviously illegal. See Motoring and Anti-Social Behaviour for more
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Types of claims: "Established since ..."
, in 2021 the ASA decided not to uphold a complaint regarding Vauxhall Motors’ claim to be a in the UK, and had maintained offices and operations in the UK (Vauxhall Motors Ltd, 07 April 2021
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Types of claims: "Premier"
claim had not been sufficiently substantiated, and was misleading (Bradleys School of Motoring, 30
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Financial products and services: Consumer credit
Services, Insurance, Financial products and services: Credit Unions and Motoring: Finance and Leasing.
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Recognising ads: Native advertising
banner ad for a car to someone reading an article about motoring). This context-driven approach
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Environmental claims: General
‘Environmental Claims: Motoring and Environmental Claims: Aviation) Because of the
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Travel marketing: Environmental claims
: Travel marketing: General Travel: Comparisons Environmental claims: Motoring
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Comparisons: Identifiable competitors
’ vehicles off their hands and recoup the value of their vehicle (General Motors UK t/a Vauxhall, 07