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  • Advice online
  • Motoring

    • Advice online

    The Code contains specific rules on marketing communications for motoring. For example marketing … communications for motor vehicles, fuel or accessories should avoid portraying or referring to … the predominant message (Jaguar Cars, February 2000; Peugeot Motor Company, Oct 1999; Mercedes-Benz

  • Environmental claims: Motoring

    • Advice online

    claim "lowest emissions in its class" (Colt Car Company Ltd t/a Mitsubishi Motors, 12 … (Peugeot Motor Company plc, 18 September 2002). The ASA noted the 607 HDi diesel was in the (then … sufficient explanatory text, the claim may have been considered misleading. (Nissan Motor (GB) Ltd

  • Motoring: Electric vehicles

    • Advice online

    for claims made in a field of limited consumer understanding (General Motors UK Ltd t/a Vauxhall, 21 … (General Motors UK Ltd t/a Vauxhall, 31 July 2013). The ASA considered a complaint about the Mitsubishi … misleading (The Colt Car Company Ltd t/a Mitsubishi Motors UK, 13 August 2014). Marketing for

  • Unfair advantage

    • Advice online

    reminiscent of those in the Mazda Motors UK Ltd logo. Because there was no official connection between Mazda … UK and Mazda Motors, the ASA concluded that the ad took unfair advantage of the reputation of Mazda … Motors' trademark name, trademark logo and trade name (Mazda UK Ltd, 19 December 2012).

  • Insurance

    • Advice online

    2000 (Financial Promotion) Order 2005. General insurance includes household, motor (including car … Motoring Service’s claim “Breakdown cover - whether you're the driver or a passenger in … the driver or passenger of a taxi or private hire vehicle (RAC Motoring Services Ltd, 23 November

  • Imitation

    • Advice online

    (Vauxhall Motors Ltd, 15 December 2004), but that might not be enough if the rest of the ad wrongly … motor car. Both companies used the slogan “Beware of Expensive Imitations” but because the

  • Prices: Overview

    • Advice online

    marketing: Pricing Motoring: Financing and leasing Property: Fees and VAT Compulsory costs and

  • Social Responsibility

    • Advice online

    Gambling Motoring Body image Children and Targeting Objectification Violence Alcohol Ads for … Betting and Gaming: General and other “Betting and Gaming” entries. Motoring Marketing … that might encourage irresponsible driving (Rule 19.2).  See Section 19 and Motoring

  • Speed detectors: Road safety claims

    • Advice online

    they do not fall foul of the CAP Code by encouraging illegal or irresponsible driving.See Speed detectors: Irresponsible driving and Motoring

  • Speed detectors: General

    • Advice online

    Automotive, 8 September 2004, and Performance Products Ltd, 12 January 2005).See Speed detectors: Irresponsible driving and Motoring

  • Company and website names

    • Advice online

    ). In another case, Mazda Motors UK Ltd complained about the website of Mazda UK Ltd because at … URL, logo, trade name and text in the ad that Mazda UK was officially linked with Mazda Motors, for … the ASA considered that the ad took unfair advantage of the reputation of Mazda Motors' trademark

  • Consumer credit

    • Advice online

    Services, Insurance and Motoring: Finance and Leasing.    

  • Safety

    • Advice online

    , thereby making speed the main message and condoning irresponsible driving (General Motors UK Ltd … Responsibility’, ‘Types of claim: Safe’ and ‘Motoring

  • Types of claims: "Premier"

    • Advice online

    School of Motoring, 30 January 2013). However, in some circumstances, the ASA and CAP may regard

  • Anti-social behaviour

    • Advice online

    to antisocial and irresponsible driving behaviour – see Motoring for further guidance. See ‘Social responsibility’, ‘Violence’.

  • Environmental claims: General

    • Advice online

    ”improvement” that the product has undergone. (See ‘Environmental Claims: Motoring

  • New

    • Advice online

    likely to be too long. But in a less dynamic market, such as motoring, it might be acceptable to continue