22 result(s)

Active filters

  • Advice online
  • Motoring

    • Advice online

    The Code contains specific rules on marketing communications for motoring. For example marketing … communications for motor vehicles, fuel or accessories should avoid portraying or referring to … the predominant message (Jaguar Cars, February 2000; Peugeot Motor Company, Oct 1999; Mercedes-Benz

  • Environmental claims: Motoring

    • Advice online

    rulings and updates to this guidance. Vehicle emissions, fuel consumption and the motor … evidence for the claims that they make. See also: Motoring: hybrid and electric vehicles … Motoring: Fuel efficiency and MPG figures Fuel accessories and after-market devices Environmental

  • Motoring: Hybrid and electric vehicles

    • Advice online

    (Hyundai Motor UK Ltd, 9 June 2021). Absolute environmental claims It’s not just advertising … electric motor, which in turn was charged,  directly or indirectly, by a petrol engine, as well as … absolute claim (Nissan Motor (GB) Ltd, 18 October 2023). An ad describing a car as a

  • Motoring: Fuel consumption and emissions figures

    • Advice online

    , weather conditions and vehicle load”. See also Environmental claims: Motoring, Motoring

  • Unfair advantage

    • Advice online

    reminiscent of those in the Mazda Motors UK Ltd logo. Because there was no official connection between Mazda … UK and Mazda Motors, the ASA concluded that the ad took unfair advantage of the reputation of Mazda … Motors' trademark name, trademark logo and trade name (Mazda UK Ltd, 19 December 2012).

  • Financial products and services: Insurance

    • Advice online

    ’? General insurance products are those that are regulated by the FCA and include household, motor … RAC Motoring Service’s claim “Breakdown cover - whether you're the driver or a … include the driver or passenger of a taxi or private hire vehicle (RAC Motoring Services Ltd, 23

  • Imitation

    • Advice online

    (Vauxhall Motors Ltd, 15 December 2004), but that might not be enough if the rest of the ad wrongly … motor car. Both companies used the slogan “Beware of Expensive Imitations” but because the

  • Types of claims: "Safe"

    • Advice online

    safety for children or pets Motoring Comparative safety claims Health-related and beauty … irresponsible (Amazon Europe Core Sarl, 31 October 2018) Motoring Section 19 of the CAP Code … relates to motoring. Code rule 19.5 states that safety claims must not exaggerate the benefit to

  • Social Responsibility

    • Advice online

    Gambling Motoring Body image Children and Targeting Objectification Violence Alcohol Ads for … Betting and Gaming: General and other “Betting and Gaming” entries. Motoring Marketing … that might encourage irresponsible driving (Rule 19.2).  See Section 19 and Motoring

  • Entertainment: General

    • Advice online

    and young people Alcohol, Smoking and Drugs Cars, Motoring and Speeding Sex and Nudity Ads … . Cars, Motoring and Speeding Marketing communications must not condone or encourage unsafe or … depicting driving that is obviously illegal. See Motoring and Anti-Social Behaviour for more

  • Types of claims: "Established since ..."

    • Advice online

    , in 2021 the ASA decided not to uphold a complaint regarding Vauxhall Motors’ claim to be a … in the UK, and had maintained offices and operations in the UK (Vauxhall Motors Ltd, 07 April 2021

  • Types of claims: "Premier"

    • Advice online

    School of Motoring, 30 January 2013). However, in some circumstances, the ASA and CAP may regard

  • Anti-social behaviour

    • Advice online

    to antisocial and irresponsible driving behaviour – see Motoring for further guidance. See ‘Social responsibility’, ‘Violence’.

  • Financial products and services: Consumer credit

    • Advice online

    Services, Insurance, Financial products and services: Credit Unions and Motoring: Finance and Leasing.

  • Recognising ads: Native advertising

    • Advice online

    banner ad for a car to someone reading an article about motoring). This context-driven approach

  • Environmental claims: General

    • Advice online

    ‘Environmental Claims: Motoring and Environmental Claims: Aviation) Because of the

  • Travel marketing: Environmental claims

    • Advice online

    : Travel marketing: General Travel: Comparisons Environmental claims: Motoring

  • Comparisons: Identifiable competitors

    • Advice online

    ’ vehicles off their hands and recoup the value of their vehicle (General Motors UK t/a Vauxhall, 07