Active filters
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Remit: Advergames
transfer of goods, services, opportunities and gifts (See ‘Remit: Own websites’). To date … online remit, a football game on Mousebreaker, a free games website, which re-directed players to a … remit because the ASA understood that the advertiser had paid for the link and it was therefore
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Remit: General
detail in full all of the types of marketing that the Code covers so this advice and other related remit … takes a pragmatic approach about what is and is not within its remit, but the question of whether … third-party advertisers, the ASA might consider those ads in remit. For example, if a train company
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Remit: Sponsorship
Trading Standards. See also ‘Remit: General’.
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Remit: Country of origin
and consumers in multiple countries, not all online ads will fall within the ASA’s remit … requiring compliance with the CAP Code What types of online ads are in the ASA’s remit … are in the ASA’s remit, explained below.) When assessing whether ads in non-paid-for spaces
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Remit: Own websites
-paid-for space online under their control (See ‘Remit: Social media’), but this … ‘Remit: Country of origin’). Aside from jurisdiction the Scope of the Code is carefully worded … don’t often examine issues of remit in any great detail, or at least not in a way that is
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Remit: Viral advertising
the ASA’s remit was extended to include advertising on a company’s own website or in other … by the CAP Code in any event (See ‘Remit: Own websites’ and ‘Remit: Social media … parodied a competitor’s advertising was considered to be within the ASA’s remit largely due to
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Remit: Advertisement features
The ASA regulates many different types of advertising, both online and offline (see ‘Remit … ‘controlled’ by a marketer, the ASA considers it within their remit and the CAP Code in its entirety … remember that consumer protection legislation ranges wider than activities which fall within the remit of
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Remit: Social media
remember that the CAP Code necessarily excludes material in ‘foreign media’ (See ‘Remit … under the CAP Code. Further guidance on this can be found in our advice on ‘Remit … Mrs Hinch, 15 March 2023). Further guidance on this can be found in our advice on ‘Remit
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Remit: Point of sale
’ board continually parked in a field), the ASA could potentially consider it within remit … advertisers, the ASA might consider those ads in remit. For example, if a train company places their … , carrier bags and business cards remain within the scope of the Code. See also ‘Remit: General
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Remit: Products and packaging
presentation of the ‘pack shot’ and any claims that are visible will fall within remit … were considered to have been drawn into the remit of the Code by virtue of them being advertised in … ” included in product listing on the Amazon website was also considered to be within the remit of
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Remit: Private correspondence
also ‘Remit: General’ Updated 29 July 2024
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Remit: Cause or idea marketing
“Political Advertising”). Such communications would be brought back within the remit of the Code … page would not necessarily bring an entire website within the remit of the Code. It would very much … , services, opportunities or gifts (see 'Remit: Own websites'). A website which sought to raise
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Remit: Official notices or information
are not already receiving, remain within remit whether in ‘paid for advertising space … direct solicitation of donations (see ‘Remit: Cause or idea marketing’). See also … ‘Remit: General’ & ‘Remit: Own websites’
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Remit: Press releases and PR
of the Code, then that material will likely be covered by the Code. See also ‘Remit: General’ & ‘Remit: Own websites’
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Remit: Search engines and price comparison websites
provide could potentially be considered within remit (See ‘Remit: Own websites’).
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Remit: Health-related claims addressed to medical practitioners
medicine are likely to be considered outside of the ASA’s remit. However, a price comparison made … would therefore be considered within remit. On the other hand, claims in an ad in ‘New
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Remit: Classified ads and third party retail platforms
provide to advertisers, or indeed to consumers, are likely to be considered within remit (see ‘Remit: Own websites’).
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Remit: Video on demand (VOD) and music streaming services
(e.g. sponsorship 'idents') is likewise regulated by Ofcom. See also ‘Remit
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Extending the digital remit of the CAP Code
CAP announces the extension of remit of its Code to cover marketers’ own websites and non-paid-for space under their control online.
online under their control. In this document, CAP announced the extension of the remit of its Code … that made that possible. Extending the remit of the CAP Code to marketers’ own websites … , CAP would consider comments from all stakeholders on its extension of remit. The document