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Remit: Social media
The CAP Code covers many different types of advertising in social media, from the more traditional the content on a company’s own social media channels. That said, it’s important to social media User-generated content Paid-for ads As you would expect, the rules cover
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Recognising ads: Social media and influencer marketing
types of ads can appear on social media, from posts on a brand’s own feed to ‘affiliate content on a brand’s social media profile (including brands owned by influencers), as well as paid-ads on social media, see ‘Recognising ads: Brand-owned and paid social ads
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Promotional marketing: Prize draws in social media
rules enforced by the ASA, social media platforms may have their own policies when it comes to marketing note that the ASA is unlikely to consider social media posts sufficiently limited by time or space social media. In 2015, a tweet which advertised a promotion to win a meal at Hard Rock Café
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Recognising ads: Brand-owned and paid social media
Various types of ads can appear on social media, from posts on a brand’s own feed to . This advice article focuses on the former (i.e., content on a brand’s social media profile ’ content, see ‘Recognising ads: Social media and influencer marketing’ and for affiliate
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Influencer Marketing Disclosure Tool
piece of social media content is advertising that needs be disclosed as such, please use our self -help tool below. Influencer marketing is not restricted to social media, but it’s the most popular media for influencers. Research tells us that social media users can find it difficult
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Recognising Ads: Overview
. display ads in newspapers, ‘promoted’ posts on social media, leaflets, etc. Some ads : Brand-owned and paid social media Recognising ads: Social media and influencer marketing , and this requirement applies to everything from a direct mailing envelope to a video on a social
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Recognising ads: Advertisement features
, ‘promoted’ posts on social media, leaflets, etc. One type of advertising that, due to its ., an influencer post on a social media platform). Wherever the content appears, the same to identify when social media posts are ads - but the more noticeable the label, and the more its
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Books and publications
substantiate claims Downloadable online content Social media ads for books Harm and offence ] Social media ads for books When people refer to their own books in social media posts, these posts make this adequately clear. See our advice on Remit: social media and Recognising ads: Social
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Celebrities
are: Endorsements must be genuine Claims must be accurate Avoid the social media pitfalls the Social media pitfalls Genuine user generated content on websites does not fall within the Code’s remit. This includes content spontaneously created by celebrities on social media channels
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Recognising ads: Podcasts and audio streaming
appear during podcasts, they are subject to the same rules as ads on social media and video placed at the start of influencer ads on social media. Consumers shouldn’t find out in “Recognising ads: Overview”, “Remit: Social media”, “Remit: Advertisement Features
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Weight control: Prescription-only medicines
also applies to posts on advertiser’s own social media pages. There is a small exemption to 2020 the ASA ruled against ads on a marketer’s own social media site which featured references complaints about social media ads for a prescription-only weight control product posted by
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Remit: Advertisement features
media (e.g. an influencer post on a social media platform). It is also important to ambassador to promote the brand on social media for the duration of their contract (Cocoa Brown, 7 website or social media (see ‘Remit: General’, ‘Remit: Own websites’ and
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Alcohol: Use of celebrities and influencers
“influencers” on social media, CAP is seeing a marked increase in advertisers wishing to use target appropriately on social media - however, it's important to note that alcohol ads must not
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Remit: Viral advertising
‘Remit: Social media’). As an example, a website headed “STOP the BROADBAND CON!” that ‘Remit: Own websites’, ‘Remit: Social media’ and the Advertising Guidance note
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Alcohol: Targeting and Appeal to Under 18s
; so teen magazines or social media feeds aimed at children and the like are problematic mediums ad is appropriately targeted. Direct marketing and placement Online and Social Media Appeal . Online and social media As ads move increasingly online, marketers are reminded that they should
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Recognising ads: Native advertising
’, ‘Recognising ads: Social media and influencer marketing’, ‘Recognising ads ”, “Remit: Social media”, “Remit: Advertisement Features”, “Online Affiliate and magazines". "Recognising ads: Social media and influencer marketing
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Multi-Level Marketing
, and will be responsible for that content complying with the CAP Code. See also: Remit: Social Media. Product -cigarettes Hair Care Recruitment ads Social media posts encouraging others to join an MLM on social media (or elsewhere) is encouraged to review our guidance on Prize Draws, Competitions and
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Remit: Official notices or information
or social media this material will only fall within the scope of the Code if it also includes a
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Electronic cigarettes: Media prohibitions
ads on social media? What about emails and other electronic messaging? Can I advertise my marketers’ activities online, for example on their website and on social media (except for social media placements in-game advertisements (including augmented reality and virtual reality
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Food: HFSS Media Placement
social media? What about apps or advergames? What is required for ads in outdoor media? Is the content Cadbury, 4 July 2018). What about social media? When it comes to ads on social media, as well as them, particularly given it is possible for younger users to misreport their age on social media. For