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Advertising Standards for Vape Advertising
ASA System briefing note on vape advertising. The UK Advertising Codes contain general rules that … harms. This includes specific rules for age-restricted products such as vapes.
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Enforcement Notice: Vaping Products on TikTok
effect of promoting unlicensed vaping products should not be appearing on a public TikTok account.
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ASA submission - Scottish Government consultation on e-cigarettes
consultation on tightening rules on advertising and promoting vaping products (2022).
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Electronic cigarettes: Cross-promotion/indirect effect
-cigarettes ("vapes") or e-liquids could still be considered to have the effect of indirectly … , 20 December 2017). As such, marketers must ensure that ads for non-nicotine containing vapes … they are compatible for use with nicotine (Vape Station, 16 August 2017). In practice, this means
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Electronic cigarettes: Children and young people
("vapes", to protect children and young persons, both in terms of the content of ads and … e-cigarette ("vaping") if they are, or appear to be, under the age of 25 (rule 22.10 … (notwithstanding the fact that the ads appeared in a prohibited medium) featuring images of someone vaping
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Electronic cigarettes: Media prohibitions
product intended for the inhalation of vapour via a mouth piece - "vaping"), nicotine … it is marketed as being for the consumption of non-nicotine containing e-liquid ("vape products … advertise – whether directly or indirectly – nicotine-containing vape products unless they
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Enforcement Notice: Electronic cigarettes on social media
electronic, nicotine-containing, electronic-cigarette products (“vapes”) and their components
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Electronic cigarettes: Overview
intended for inhalation of vapour via a mouth piece (‘vaping’), or any component of that
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Electronic cigarettes: Health and medicinal claims
). While e-cigarettes ("vapes") may be presented as an alternative to tobacco, marketers … . Until 8 November 2018, the CAP Code also prohibited ads from making health claims about vapes … ”, that the evidence doesn’t support any positive health benefits from vaping other than as an
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Electronic cigarettes: General
intended for inhalation of vapour via a mouth piece (‘vaping’), or any component of that … , rather than someone who had exchanged their normal cigarettes for e-cigarettes (Vape Nation Ltd, 24
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Electronic cigarettes: Factual vs. promotional claims
breached rule 22.12 by featuring health claims and the claim “changing the way you vape one
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Environmental claims: Recycling
vapes (Imiracle (HK) Ltd t/a Elfbar, 29 November 2023). In the absence of any information about