Latest rulings

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Capt...

  • Pernod Ricard UK Ltd

    • Upheld
    • Internet (social networking)
    • 22 November 2017

    A sponsored Facebook post by Absolut, a vodka brand, seen on 9 August 2017, featured a video of a group of young people sitting in a boat. On-screen text stated “ENJOY ABSOLUT RESPONSIBLY”.

  • Channel Four Television Corporation

    • Not Upheld
    • Television
    • 04 October 2017

    A TV ad for Haig Whiskey was broadcast on Channel 4 at 8:30 am on 12 April 2017 during the TV show “Everybody Loves Raymond”.

  • AB InBev UK Ltd t/a Bud Light Beer

    • Not upheld
    • Internet (on own site), Internet (social networking)
    • 20 September 2017

    A TV ad and tweet for Bud Light Beer:

    a. A TV ad seen on 13 May 2017 featured three animated frogs togethereach repeating the words “Bud” “Light” and “Beer.” The shot then panned up to show a bar with an illuminated sign “Bud Light,” followed by on-screen tex...