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Latest rulings

  • Drink Doctor Ltd

    • Upheld
    • Internet (social networking)
    • 24 May 2017

    Four posts on Drink Doctor Ltd's Facebook page, seen in December 2016, promoted a 24-hour alcohol delivery service:

    a. A cartoon image of a man drinking wine from a bottle was accompanied by text stating, "People are not addicted to alcohol or drugs, they are addicted to escaping reality".

  • DMD Operations Ltd t/a 31DOVER.COM

    • Upheld
    • Internet (on own site), Internet (video)
    • 19 April 2017

    A video ad on the online drinks retailer's website and on Youtube, seen in February 2017, opened on a blurred background and title text "The Karma Shotra" appeared. Bar paraphernalia including glasses, bottles and a variety of alcohol products were then shown with doodle drawings such as arms a...

  • Pure Milk Vodka Ltd

    • Upheld in part
    • Magazine
    • 08 March 2017

    Three ads for Black Cow vodka, seen in December 2016:

    a. A press ad in the Week featured a cartoon drawing of a cow driving a sleigh and delivering gifts of Black Cow vodka. Text beneath this stated “BLACK COW pure milk vodka. So smooth you can drink it until the cows come home …”.


  • BarHopping UK

    • Upheld
    • Internet (on own site), Internet (social networking), Brochure, Internet (video)
    • 22 February 2017

    A flyer, a website, a Facebook post and a YouTube video for BarHopping UK:

    a. The flyer, seen on 16 August 2016, contained text that stated “1 NIGHT 3 BARS + 1 CLUB … Unlimited Pizza AND FREE Shots at the first bar”. The flyer also featured an image of a young woman eating pizza and anot...