Latest rulings

  • AB InBev UK Ltd t/a Bud Light Beer

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 September 2017

    A TV ad and tweet for Bud Light Beer:

    a. A TV ad seen on 13 May 2017 featured three animated frogs togethereach repeating the words “Bud” “Light” and “Beer.” The shot then panned up to show a bar with an illuminated sign “Bud Light,” followed by on-screen text which read “NOW IN THE UK”.

    b. A paid-for t...

  • Marston's plc t/a Banks's Beer

    • Not Upheld
    • Internet (social networking)
    • 30 August 2017

    A tweet from the Bank’s Beer twitter account, dated 12 April 2017, stated “Easter is on it’s [sic] way #easter #beer #tellitlikeitis #Wolverhampton”. The tweet contained an image which featured a graffiti painting on a wall of Jesus sitting on a bench with a halo above his head. The image showed Jesus wearing a rabb...

  • Heineken UK Ltd

    • Not Upheld
    • Television
    • 09 August 2017

    A TV ad for Foster's Lager, seen on 20 April 2017, which opened with a wide shot of a cricket field in Melbourne, Australia, in 1886. The camera focused on two Australian characters who commented on a game played between English and Australian players. One of the characters said, "Nice one, Walter. Putting the ...

  • Greene King Retailing Limited t/a Hungry Horse

    • Upheld
    • Leaflet
    • 02 August 2017

    A leaflet for Hungry Horse Pub, seen on 11 May 2017, promoted a special offer for the re-opening of a pub. The front page of the leaflet stated “WITH TWO GREAT OFFERS £5 OFF AND A FREE DRINK”. The back of the leaflet contained information about the terms and conditions of the offer which included a list of alcoholic...