Latest rulings

  • Global Brands Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 20 September 2023

    A TikTok ad for alcohol on Charly Anne Collard’s account was not immediately identifiable as an ad, was not appropriately targeted, irresponsibly condoned excessive drinking and featured individuals under the age of 25.

  • AB InBev UK Ltd t/a Camden Town Brewery

    • Upheld
    • Television
    • 23 August 2023

    A TV ad for Camden Town Brewery was of strong appeal to people under 18 years of age as it featured animated characters in a fun and engaging way that would appeal to a younger audience.

  • Au Vodka Ltd

    • Upheld
    • Social media (own site)
    • 23 August 2023

    Three Instagram posts by Au Vodka irresponsibly referred to aggressive behaviour, linked alcohol with illicit drugs and tough and daring behaviour.

  • Blackford Casks Ltd t/a Whisky Investment Partners

    • Upheld
    • Internet (website content), Social media (own site), Internet (display)
    • 23 August 2023

    An online display ad, website and two paid-for Facebook posts for a whisky cask investment company made misleading and unsubstantiated investment return claims, did not make the risks involved in whisky investment clear and took advantage of consumers’ inexperience and credulity.