Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

There is a whole section of the advertising rule book dedicated entirely to ads for employment, business opportunities and homeworking schemes.

In general the rules require advertisers to: be clear about what they are offering; be honest about the terms and conditions of employment, including salary; indicate if they are an employment agency; make no promises about employment if they are merely offering vocational training and state the factors likely to affect a consumer’s understanding of the offer (e.g. charges for raw materials for homework schemes, the existence of an investment, etc).

Advertisers should be aware that several statutes could be relevant to marketing communications for employment and business opportunities, for example the Employment Agencies Act 1973 or The Employment Equality (Age) Regulations 2006. Matters relating to discrimination in job adverts would fall under legislation like this and are not regulated by us.

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Latest rulings

Indeed Inc
- Not upheld
- Television
- 20 July 2022
A television ad did not include or promote any harmful gender stereotypes .
CV-Library Ltd
- Upheld
- Website (own site)
- 15 December 2021
An ad on a job vacancy website was banned for implying an employer was based in a geographical location when that was not the case.
JD Recruitment Group Ltd
- Upheld
- Social media (own site)
- 15 December 2021
A post on recruiter JD Recruitment's Facebook page was banned for being likely to cause serious offence on the grounds of race and for objectifying women.
Uber BV
- Upheld
- National newspaper (paid ad), App (paid ad)
- 15 December 2021
A paid-for ad on The Economist app and a national press ad for Uber were banned for misleadingly implying that benefits which all operators were required to provide were unique to them.

View all rulings

Recruitment and work

Helpful information on the advertising rules for ads about activities, products or services that relate to job recruitment and paid work.

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Relevant codes

20 Employment, homework schemes and business opportunities

24 Homeworking schemes

25 Instructional courses