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How we handle complaints
With any complaint the ASA receives, our focus is on providing a proportionate and fair process for all involved.
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Our proactive work
We don’t just wait to receive complaints; we monitor ads across different sectors and media and take action to make sure standards are being maintained.
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Working with others
Find out why and how we work with various organisations, covering advertisers, trade bodies, pressure groups, regulatory partners, media owners and independent experts.
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How we consult
Our consultations invite people to share their opinions and provide evidence on important issues. We take this into account when making decisions about proposed changes to our advertising rules.
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Working internationally
International cooperation is the key to meeting global challenges.
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Environmental claims and issues
Our Climate Change and the Environment project brings a sharper regulatory focus to environmental claims and demonstrates our commitment to taking action where ads mislead or cause harm.
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Active Ad Montoring system
Our AI-powered Active Ad Monitoring system helps us monitor online advertising at scale, giving us a better understanding of the ads people see and helping us identify potential issues more quickly.