Latest news
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Off with your heads! Keeping within the rules in ads that reference the royals
- CAP News
- 12 June 2025
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Be a reigning champion with our Women’s Euro 2025 marketing tips
- CAP News
- 29 May 2025
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Don’t let your ads leave a pisco sour taste in the mouth this National Cocktail Day
- CAP News
- 13 March 2025
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Community Radio: Advertising No-Nos
- CAP News
- 13 March 2025
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The Notebook for Compliance, this Valentine’s Day
- CAP News
- 13 February 2025
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Top tips for unregulated investments
- CAP News
- 13 February 2025
Latest rulings
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Detox Today
- Upheld
- Website (own site)
- 09 July 2025
A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.
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Phusion Projects LLC t/a FourLoko
- Upheld
- Social media (own site)
- 21 May 2025
An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style.
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Global Brands Ltd t/a VK
- Upheld
- Social media (paid ad)
- 16 April 2025
A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.
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The Innovative Brewing Company Ltd t/a Prime Time Lager
- Upheld
- Poster
- 16 April 2025
A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.