Health and beauty

Latest rulings

Colgate-Palmolive (UK) Ltd t/a Colgate Palmolive (UK) Ltd
- Upheld
- 20 August 2025
A TV ad for Sanex shower gel seen in June 2025. The ad included a voiceover that stated, "To those who might scratch day and night. To those whose skin will feel dried out even by water" alongside scenes of a black woman with red scratch marks and another covered with a cracked clay-like material. The ad then stated, "...
Actegy Ltd
- Upheld in part
- Television
- 06 August 2025
A TV ad for ‘Revitive Circulation Booster’, a Neuromuscular electrical stimulation device, claiming it could reduce swelling did not make clear this was only in relation to healthy people and was a temporary result. It also made misleading claims the device could improve walking distance and duration for th...
Arrae Inc
- Upheld
- Social media (paid ad)
- 06 August 2025
Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.
Cheeky Baby Products Ltd
- Upheld
- Website (own site)
- 06 August 2025
A blog post misleadingly implied that reusable nappies could help earlier toilet training.

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