Latest news
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Top tips on targeting and placement
- CAP News
- 24 July 2025
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How we’re trimming down problem ads for weight-loss prescription-only medicines
- ASA News
- 09 July 2025
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Off with your heads! Keeping within the rules in ads that reference the royals
- CAP News
- 12 June 2025
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Mental Health Awareness Week 2025
- CAP News
- 29 May 2025
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Sunny with a Chance of Regulation… It’s Sun Awareness Week!
- CAP News
- 15 May 2025
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Liquid BBLs – Keep It Responsible – No ifs, no butts
- CAP News
- 15 May 2025
Latest rulings
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Marks and Spencer plc
- Upheld in part
- Email, App (own claim), Website (own site)
- 23 July 2025
A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.
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Asos.com Ltd
- Not upheld
- App (own claim)
- 16 July 2025
An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.
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Tonic Nutrition Ltd t/a Tonic Health
- Upheld
- Internet (website content), Social media (own site)
- 16 July 2025
A website review page and an Instagram reel, for a sleep supplement, featured misleading customer reviews and made unauthorised specific and comparative health claims.
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Trip Drink Ltd
- Upheld
- Website (own site)
- 16 July 2025
A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims.