Background
Problem Food Advertising: Power Body Nutrition Ltd breaks the UK Ad Rules by making unauthorised health claims for “THYROID T3” supplement capsules on the website powerbody.co.uk.
After reviewing the website this entry has been reissued on 27 April 2021 as Power Body Nutrition Ltd continues to make claims that break the rules.
Several health claims were made for the “THYROID T3” supplement on the powerbody.co.uk website including “burn fat fast” and “designed to boost thyroid output & metabolism”. These were problematic as these were health claims unauthorised on the EU register. Any health claim for a food should only be made if the claim for the particular ingredient meets the terms of use and is authorised and listed on the EU Register of nutrition and health claims. The packshot of the product itself also posed a problem, due to the emphasis of “T-3” specifically in bold letters. This suggested the product contained triiodothyronine when it did not.
The CAP Compliance team instructed powerbody.co.uk to amend their website to comply with the Code, including the product description and packshot information. As powerbody.co.uk didn’t respond we took the decision on 9 April 2018 to place them on this section of the ASA website.
Due to Power Body Nutrition Ltd's non-compliance the CAP Compliance team took the decision to reissue its company details on this section of the ASA website on 27 April 2021.
These details will remain in place until such a time as powerbody.co.uk has amended the powerbody.co.uk website to ensure compliance with the CAP Code.
