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ASA Council

The ASA Council is the jury that decides whether advertisements have breached the Advertising Codes.

Led by ASA Chairman, Lord Smith of Finsbury, two-thirds of the 13-strong Council are independent of industry and the remaining members have a recent or current knowledge of the advertising or media sectors. Nearly all members judge both non-broadcast and broadcast advertisements, although there are two alternating industry members – one who looks at broadcast advertisements only and another who looks at non-broadcast ads.

Collectively, the members offer a wide range of skills and experiences, representing the perspectives of a wide cross section of society, including young people, families, charities and consumer groups.

The ASA Council also operates as the Board of the ASA.

ASA Council members

Click on members’ names to read a short biography.


Rt Hon Lord Smith of Finsbury

Key to the ASA Council grid
Suzanne McCarthy ASA Council

Suzanne McCarthy

Shireen Peermohamed

Kate Bee

Sam Younger, CBE

Alan Bookbinder

Wesley Henderson ASA Council

Wesley Henderson

Rachel Childs

Sir Martin Narey

Reg Bailey ASA Council

Reg Bailey

Roisin Donnelly    

Hamish Pringle

David Hepworth

Ray Gallagher

Register of interests and remuneration

Council Members are appointed for a maximum of two three-year terms and receive an honorarium up to £19,000 p.a. A Register of Council Members’ Interests may be requested from the Company Secretary. You can find our contact details in the Contact us section.

Council Recruitment Review 2015

A review of recruitment for members of ASA Council was conducted in 2015 and the results have been published. The review led to proposals for the advertising of vacancies for industry-background members and the introduction of an independent person to participate in the recruitment of all Council members. These recommendations  were accepted in full by Council.

Annual Report archive

Fully searchable pdfs of ASA Annual Reports going back to 1961 are now available.

Latest tweets

Make a complaint

Find out what types of ads we deal with and how to make a complaint.