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Welcome to the ASA's latest news. This section contains the latest news, announcements and developments.

We also have a Frequently Asked Questions page which answers popular questions about the ASA and how the system works.

Follow us on Twitter for ASA news, including our weekly rulings, press releases, research and reports:

To contact the press office, call 020 7492 2123 or e-mail (journalists only). 

For older articles, go to our News archive.


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Children and food icon

Non-broadcast advertising of food and soft drinks to children

29 September 2015

CAP, has announced that it will be launching a public consultation on the introduction of new rules governing the non-broadcast advertising, to children, of food and soft drinks high in fat, salt or sugar.

In app purchase advertising advice icons

In-game and in-app purchases: Protecting children

26 August 2015

We’ve ruled against two online games because they directly pressured children to make purchases – something that’s prohibited by the Advertising Code.

Vlogging icons

New vlogging advertising guidance

19 August 2015

Our sister body, the Committees of Advertising Practice (CAP) have produced clear new guidance for vloggers to help them better understand how and when the advertising rules apply to their vlogs so that they are upfront and deal fairly with their followers.

eLearning launch news icon

New alcohol e-learning module to support responsible advertising

31 July 2015

CAP has launched its first e-learning module to help develop and support marketers’ knowledge and understanding of the alcohol rules so they are better equipped to advertise responsibly.

Service number charges icons

Call-forwarding services

16 July 2015

We’ve received a steady stream of complaints about call-forwarding services. We have some guidance for advertisers and advice for consumers.

News archive

ASA Rulings

View our latest weekly ASA Rulings or search for rulings from the last five years.

Dealing with complaints - FAQs

We work hard to ensure our complaints procedures are transparent. Here we answer some commonly asked questions about how we handle complaints.

Latest tweets

Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.