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Public affairs

public affairsThe Public Affairs team is here to look after the ASA’s relationship with stakeholders and increase understanding of advertising self- and co-regulation.

We do this by:

  • Responding to consultations from Government, Parliamentary Select Committees, other regulators and interested stakeholders.
  • Providing briefings for political parties and stakeholders.
  • Representing the ASA on committees and at meetings.

The team is here to answer any questions you might have, including helping to respond to queries or concerns from constituents. You can contact

Publications and Responses

Here are our most recent consultation responses. If you are looking for something that is not published below, please do not hesitate to contact us for a copy of a previous response, or further information on the ASA’s position.

ASA Submission Content Summary  Download

Date: 26 February 2016
ASA written evidence to the Culture, Media and Sport Committee’s inquiry on establishing world-class connectivity throughout the UK.

This submission focuses solely on speed claims in broadband advertising and the work that the ASA, CAP and BCAP have undertaken to prevent consumers from being misled. In addition to covering our rules on speed claims in broadband advertising, we also look at trends in complaints and cases in this area, which demonstrate that the action we have taken continues to have the desired impact.



Date: 21 January 2016
ASA briefing note on the ASA and Ofcom research into broadband pricing advertisements and proposed ASA next steps.

Joint research commissioned by the ASA and Ofcom has revealed that pricing offers in fixed broadband are likely to mislead consumers. In this briefing note, we set out the background to the issue, provide a summary of the research, and detail our proposed response which includes producing a new set of standards for pricing offers from broadband providers.


Date: 4 August 2015
The ASA and CAP response to the Health and Sport Committee’s call for written views on the Health (Tobacco, Nicotine etc. and Care)(Scotland) Bill.

We recognise the key concerns surrounding the use of e-cigarettes. Based on the available evidence, we think the current advertising rules for e-cigarettes, which were updated on the 10 November 2014, provide the correct level of protection for consumers across the UK.



Date: 24 June 2015
The ASA and CAP response to the call for views on the Alcohol (Licensing, Public Health and Criminal Justice) (Scotland) Bill.

The ASA wholly supports the social imperative of ensuring that alcohol advertising is responsible, and above all that children and the vulnerable are fully protected. The alcohol advertising rules, developed by CAP and BCAP and administered by the ASA, are comprehensive and robust.  In developing policy towards the regulation of alcohol  advertising we ask that policy makers and legislators recognise the role and impact of the established UK advertising self-regulatory system, including the steps we’ve taken to ensure ads for alcohol products are responsible.


Date: 23 December 2014
ASA and CAP’s submission to the Scottish Government’s Consultation on Electronic Cigarettes and Strengthening Tobacco Control in Scotland.

Advertisements for electronic cigarettes are subject to strict rules in the Advertising Codes, which place an emphasis on the protection of young people. We ask that policy makers consider the work of the established advertising self-regulatory system in ensuring ads for these products are responsible.




Date: 9 May 2014
The ASA’s submission to the Trading Standards Institute’s Review of the Pricing Practices Guide Call for Evidence

We enjoy a close and effective working relationship with Trading Standards, which recognises the ASA system as the established means for regulating misleading and comparative ads in non-broadcast media in the UK.


Date: 13 February 2014
ASA evidence to the Consumer Rights Public Bill Committee.

This submission provides information on the above and, to show how the ASA system works to protect consumers online, highlights recent ASA activity tackling misleading letting agent fees and ticket pricing, as well as our ongoing work around so-called ‘copycat’ websites.

credit Date: 3 December 2013
Advertising Standards Authority submission to consultation on detailed proposals for the FCA regime for consumer credit
We have no detailed comments on the FCA’s approach to financial promotions, other than to reiterate our desire that our institutional arrangements and updated case-handling principles work together in a way that is consistent, complimentary, and ensures that consumers are protected by a comprehensive set of rules that cover all aspects of the advertising.


smartphone Date: 18 September 2013
ASA submission into the European Commission (DG Connect) Consultation on Preparing for a Fully Converged Audiovisual World

The ASA system recognises that convergence is an on-going process. The ASA has worked hard to respond to changes. We ask that policy makers remain sensitive to the benefits (to consumers and business) of a single, media-neutral advertising regulator; one with a strong track record and determination to regulate effectively. 


finance Date: 1 May 2013
ASA submission into the Financial Services Authority Consultation on high-level proposals for an FCA regime for consumer credit.
The ASA has no objections in principle to the high-level proposals for an FCA regime for consumer credit. We believe that the ASA’s current non-broadcast role enforcing mandatory ‘non-technical’ content standards compliments the FSA and OFT’s own work and should be maintained under the new FCA financial promotions regime.



Date: 6 February 2013 
ASA submission into the Defra Public Consultation on Food Information Regulations 2013

The ASA system recognises the important role that advertising regulation has to play in ensuring that advertisements are responsible and do not encourage or condone irresponsible drinking. We value the consistency and certainty that national definitions for ‘low alcohol’ provide for advertising regulation.




Date: 15 October 2012 
ASA response to the Department of Health’s Call for Evidence on the Review of the Regulation of Cosmetic Interventions


Advertisements for cosmetic interventions are subject to strict rules in the Advertising Codes, which protect consumers. We believe that the current provisions of the Codes have proved to be sufficiently flexible to enable us to provide effective regulation for this area of advertising and where necessary to robustly enforce the Code requirements.



Date: 1 August 2012 
ASA submission to the Department of Culture, Media and Sport Consultation on Exemptions to the Video Recordings Act and on Cinema Advertising


The ASA system of advertising regulation offers the highest level of consumer protection. We support the Government’s proposal to remove the requirement for all cinema advertisements to be submitted to the BBFC for age rating

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Alcohol Date: 28 June 2012
Advertising Standards Authority submission on the consultation for a bill to bring forward measures to help change the culture in relation to alcohol in Scotland

See also:
Alcohol Advertising Survey 2009
We do not believe that the proposals for a complete ban on all advertising of alcoholic drinks in public is proportionate or necessary, in light of the strict evidence-based rules administered by the ASA.

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Date: 27 June 2012
ASA submission to Labour's Consumer Investigation

For 50 years the ASA has provided effective advertising regulation at no cost to the tax payer. Today, consumers benefit from a consistent set of protections that apply to ads in all media, and a complaints system that is simple, transparent, and has teeth.

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Annex A About the ASA one-stop shop

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Date: 6 June 2012
ASA submission to the Academy of Medical Royal Colleges, Obesity Steering Group

See also: Food and Soft Drink Advertising Survey 2009

The food advertising rules administered by the ASA are comprehensive and robust and prepared in light of the latest evidence and better regulation principles. Advertiser compliance with the rules is high, and the ASA has not hesitated to take action when advertisers have got it wrong.

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Alcohol Date: 8 May 2012
Health Select Committee inquiry into the Alcohol Strategy

See also: 
Alcohol Advertising Survey 2009

The ASA recognises the important role that advertising regulation has to play in ensuring that advertisements are responsible and do not encourage or condone irresponsible drinking. We have consistently worked hard to achieve this, as we will demonstrate through this submission.

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Alcohol Strategy

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Annex Labour's Consumer Investigation

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Government Date: 3 October 2011
ASA response to the BIS consultation on institutional changes for the provision of consumer information, advice, education, advocacy and enforcement

See also: 
Regulation explained
We welcome the commitment by Government to ensuring the success of self-regulatory schemes such as that administered by the ASA.

We are, however, uncertain how far the proposals, at this stage, would represent an improvement on the existing regime.

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Government Date: 16 September 2011
Witness statement, The Rt Hon. Lord Smith of Finsbury, Chairman, Advertising Standards Authority, Leveson Inquiry into the culture, practices and ethics of the press
The ASA system is often considered by policy makers as an example of best-practice regulation.

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Online Date: 7 July 2011
ASA response to DCMS open letter on ‘A Communications Review for the Digital Age’

See also: 
Digital Media Survey 2011

In order to allow responsible advertising and new technologies to continue to flourish, Government should always permit the self- and co-regulatory advertising regulatory system to act first in response to the changing media environment or policy issues about advertising.

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Date: 21 March 2011
Advertising Standards Authority, Committee of Advertising Practice and Broadcast Committee of Advertising Practice response to the Bailey review consultation on the Commercialisation and Sexualisation of Childhood

See also: 

ASA publishes wide-ranging research on Harm and Offence in advertising 

ASA at the Number 10 summit

The protection of children from inappropriate or harmful advertising lies at the heart of our work and we fully support the aims of this review, to look at whether children are being sexualised or inappropriately commercialised.

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ASA Rulings

View our latest weekly ASA Rulings or search for rulings from the last five years.

Dealing with complaints - FAQs

We work hard to ensure our complaints procedures are transparent. Here we answer some commonly asked questions about how we handle complaints.

Latest tweets

Non-compliant online advertisers

Check the list of online advertisers who remain in breach of our rulings.

Press Zone

This section is for journalists only. Here you will be able to access embargoed material, breaking news and briefing papers as well as profile details for the ASA press office.