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AdjudicationsOur rulings (adjudications) are a transparent record of our policy on what is and isn’t acceptable in advertising.

We publish our rulings here every Wednesday (available to the media under embargo from Monday). Rulings generally remain on the site for five years, although some may be available for longer if they are being used as part of CAP’s advice materials for advertisers.

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Searching rulings for : homeopathy

Rulings (9)

Happy Homeopathy

A website for a complementary therapy practitioner,, featured a page entitled "Don't Sweat It - Menopause relief". Text on this page stated "The menopause...
Date: 11 June 2014
Decision: Upheld

Teddington Homeopathy

A website for Teddington Homeopathy,, featured a page headed "CEASE".  Text stated "CEASE Therapy was developed by Dutch physician Tinus Smits M.D. who...
Date: 22 July 2015
Decision: Upheld

Islington Homeopathy Clinic

The website, for Islington Homeopathy Clinic, stated that homeopathy "is sanctioned by the UK government and has been an integral part of the National Health...
Date: 26 February 2014
Decision: Upheld

Homeopathy: Medicine for the 21st Century

A magazine ad for a pro-homeopathy organisation was headlined "Homeopathy cares" and contained 13 claims under the subheadlines "Homeopathy has a history of success in chronic...
Date: 3 July 2013
Decision: Upheld in part

Steve Scrutton Homeopathy

A page on the website, for Steve Scrutton Homeopathy, was headed "Depression". Text stated "Homeopathy has been treating depression now for over 200 years....
Date: 18 September 2013
Decision: Upheld

Steve Scrutton Homeopathy

Claims on a website for Steve Scrutton Homeopathy, On a web page headed "Influenza", text stated "Many people ask homeopaths for advice about avoiding...
Date: 8 August 2012
Decision: Upheld

Society of Homeopaths

a. The Society of Homeopaths’ Twitter page included the tweet "Antidepressant prescriptions up by 43%. For more holistic healthcare which doesn't rely on drugs try #homeopathy [weblink].” The...
Date: 3 July 2013
Decision: Upheld

Comfort Click Ltd t/a

Text, for a homeopathic genital wart relief spray, seen on, stated "Wartrol Genital Warts Relief is a discreet, fast-working homeopathic spray that can be applied within...
Date: 4 July 2012
Decision: Upheld

CNM The College of Naturopathic Medicine Ltd

A Naturopathy website,, included a web page offering courses in Naturopathy. Under the heading "What is Naturopathy?" it stated, "A Naturopath is a health...
Date: 13 March 2013
Decision: Upheld

Informally Resolved Cases (11)

After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal ruling:

Advertiser Date Number of Complaints Media Sector
Southport Homeopathy 2 September 2015 1 Internet (on own site) Health and beauty
Happy Homeopathy 23 October 2013 1 Internet (on own site) Health and beauty
Maya Homeopathy 23 April 2014 1 Internet (on own site) Health and beauty
Naturally Well Homeopathy 12 February 2014 1 Internet (on own site) Health and beauty
Amanda Hughes Homeopathy 12 March 2014 1 Internet (on own site) Health and beauty
Classical Homeopathic Healing 22 May 2013 1 Internet (on own site) Health and beauty
The Kernow Chiropractic Clinics 19 June 2013 1 Internet (on own site) Health and beauty
Team Health Windsor 14 August 2013 1 Internet (on own site) Health and beauty
The Rock Clinic t/a Rock Clinic Association 19 June 2013 1 Internet (on own site) Health and beauty
North Lakes Clinic 19 June 2013 1 Internet (on own site) Health and beauty
University College London Hospitals t/a The Royal London Hospital for Integrated Medicine 2 May 2012 1 Leaflet Health and beauty

Mail Order Cases (0)

The ASA has investigated complaints about the non-receipt of mail-order or sales promotion goods or refunds from these companies, which have now agreed to supply those goods or refunds.

Database Cases (0)

The ASA has taken action about the obtaining, processing, management and use of personal information for the purposes of marketing products and services to the public through targeted and personalised mail by the following companies and organisations:

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