Rulings (9)
  • Golden Vape UK Ltd

    • Upheld
    • Website (own site)
    • 11 February 2026

    Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.

  • Haikou Chengfa Technology Co Ltd t/a Aurai Ai

    • Upheld
    • Social media (paid ad)
    • 11 February 2026

    A paid-for YouTube ad for an AI role play app was socially irresponsible and likely to cause serious and widespread offence, including by featuring expletives and content that condoned sexually violent behaviour.

  • Health Bridge Ltd t/a Zava

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • MedExpress Enterprises Ltd t/a MedExpress

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • Menwell Ltd t/a Voy

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • On The Beach Ltd

    • Upheld
    • Email
    • 11 February 2026

    An email for On The Beach made misleading price comparison claims and failed to make clear if people needed to act quickly to benefit from an advertised lower price. The ad also failed to make the basis of comparisons clear and didn’t provide prominent information to allow people to verify comparisons.

  • The Walt Disney Company Ltd t/a Twentieth Century Studios

    • Upheld
    • Poster (digital video)
    • 11 February 2026

    An outdoor digital video poster for the film Predator Badlands was likely to cause fear and distress for young children and was displayed in a place where it could be seen by people of all ages.

  • UK Meds Direct Ltd

    • Upheld
    • Social media (influencer or affiliate ad)
    • 11 February 2026

    Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.

  • ZING Oral Care Ltd t/a ZING Toothpaste

    • Upheld
    • Social media (own site)
    • 11 February 2026

    Three paid-for Facebook ads for ZING Toothpaste misleadingly implied they had a five-star Trustpilot rating but didn't have the evidence to back this claim up.

Informally resolved (15)
  • BMW (UK) Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Bellway Homes Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Columbia Sportswear Company Ltd

    • 11 February 2026
    • Number of complaints: 1

  • European Consumer Claims LLC t/a Timeshare.lawyer

    • 11 February 2026
    • Number of complaints: 1

  • Ford Road Car Sales

    • 11 February 2026
    • Number of complaints: 1

  • HomeServe Membership Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Mattressman Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Motivates Inc Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Paranormal Play Ltd

    • 11 February 2026
    • Number of complaints: 1

  • SLP College

    • 11 February 2026
    • Number of complaints: 1

  • Samsung Electronics (UK) Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Shein Distribution UK Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Unilever UK Ltd

    • 11 February 2026
    • Number of complaints: 1

  • Wowcher Ltd

    • 11 February 2026
    • Number of complaints: 1

  • easyJet Airline Co Ltd

    • 11 February 2026
    • Number of complaints: 1