Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

This guidance is currently being updated to reflect the CAP Code rules that were updated following the introduction of the General Data Protection Regulation (EU 2016/679, the GDPR). These rules are contained in Section 10 (Use of data for marketing).

For general tips on the use of data for marketing, see our Insight articles here and here.

CAP encourages members of the public and businesses to find more information about their legal rights and obligations at .

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