Note: This advice is given by the CAP Executive about non-broadcast advertising. It does not constitute legal advice. It does not bind CAP, CAP advisory panels or the Advertising Standards Authority.

This section should be read in conjunction with the entry on Health: Therapies (General)

Tai Chi is a series of slow movements, postures and stretches, based on a Chinese martial art, used to enhance mental and physical health. Like other physical exercise, Tai Chi can develop muscle strength and, when done regularly, might enhance general strength, balance, co-ordination and cardiovascular function.

Acceptable claims are likely to be those that refer to improving well-being, for example “helps relaxation”. Some evidence seems to suggest Tai Chi might be effective in preventing falls by improving balance and flexibility but marketers should be careful in making claims beyond that example unless they have adequate evidence (Rule 12.1).

Guidance on Health Therapies and Evidence QA (Sept 2011)

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