-
Persons unknown t/a Cloud Nine
A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...
-
222 Collective Group Ltd t/a 222collectiveuk
A paid-for Facebook and Instagram ad for a food supplement brand made claims that their supplements could prevent, treat or cure the symptoms of the menopause and Pre-Menstrual Syndrome (PMS).
-
Kaocommerce Ltd t/a Lunera
Two paid-for Meta ads for a food supplement brand made claims that their supplements could prevent, treat or cure symptoms of the menopause and inflammation. The ad also made unauthorised health claims.
-
Mark Anthony Brands (UK) Ltd t/a White Claw UK
An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.
-
Minerva Wellness Ltd
A paid-for Facebook ad and website for a supplement brand misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.
-
Nova Relief t/a Nova Menopause Vitality
Two paid-for Facebook ads for a food supplement company misleadingly implied their food supplements could prevent, treat or cure symptoms of the menopause. The ad also made unauthorised specific health claims.
-
Polybiotics Ltd t/a Polybiotics
A paid-for Facebook and Instagram ad and a website for a food supplement brand misleading implied their food supplements could prevent, cure or treat Polycystic Ovarian Syndrome (PCOS). The ad also made unauthorised specific health claims and made health claims that referred to the recommendation of an individual healt...
-
Digital Vapers
A leaflet for a vape retailer featuring colourful cartoon-style fruit characters broke the rules by being likely to appeal particularly to people under 18 years of age.
-
Grind Coffee Roasters Ltd t/a Grind
An ad on Grind’s own website for its coffee pods failed to make the basis of a price comparison clear and misrepresented their competitor product’s end-of-life arrangements.
-
Humantra UK Operations Ltd t/a Humantra
A paid-for Facebook ad for electrolyte sachets broke rules prohibit claims that state or imply a food can prevent, treat or cure human disease.
-
ZOE Ltd
[Republished ruling] A paid-for Facebook ad misleadingly claimed that a supplement didn’t contain any ultra-processed ingredients.
-
RTSB Ltd t/a Match Bingo
[Republished ruling] A YouTube ad for Match Bingo, which featured the Tottenham Hotspur Football team, wasn’t inappropriately targeted to under-18s.
-
Wild Nutrition Ltd
A poster for a supplement company misleadingly claimed their ingredients came from food or natural sources.
-
persons unknown t/a Evora Official
Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...
-
Health Bridge Ltd t/a Zava
An advertorial promoting medicated weight-loss seen on the Mumsnet website didn’t make it clear it was an ad, used healthcare professionals to endorse a medicine and promoted prescription-only medicines to the public, against the law and our rules.
-
Golden Vape UK Ltd
Seven product listings on eBay promoted unlicenced nicotine containing e-cigarettes and their components in media where these products cannot be advertised.
-
Health Bridge Ltd t/a Zava
An Instagram post, TikTok video and a Facebook post for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
MedExpress Enterprises Ltd t/a MedExpress
Three Instagram posts and a TikTok video for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
Menwell Ltd t/a Voy
Four Instagram ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
-
UK Meds Direct Ltd
Two TikTok ads for weight-loss injections promoted prescription-only medicines to the public, against the law and our rules.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (105)