Rulings (266)
  • BetterVits LLC

    • Upheld
    • Social media (own site)
    • 03 September 2025

    An Instagram post by the influencer Doctor Shireen made unauthorised health claims in relation to food supplements, exaggerated authorised health claims and made health claims that referred to the recommendation of an individual health professional, which is against the rules in ads for food supplements.

  • KamaGames Ltd t/a Blackjackist

    • Upheld
    • Social media (paid ad)
    • 03 September 2025

    A paid-for X ad for the Blackjack 21: Blackjackist game misleadingly stated that the game didn’t contain in-game purchases, including random-item purchases.

  • TravelCircle Ltd t/a Cruise Circle

    • Upheld
    • Website (own site)
    • 03 September 2025

    A webpage advertising cruise operator failed to make the basis of environmental and comparative claims clear and didn’t substantiate the environmental claims made in relation to the full life cycle of a cruise.

  • CTW Inc

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    Three paid-for YouTube ads for a video-game company were socially irresponsible, likely to cause serious or widespread offence and featured harmful gender stereotypes by objectifying and sexualising women. The ads also portrayed someone who appeared to be under 18 in a sexual way.

  • Contact Solar Ltd

    • Upheld
    • Search (paid)
    • 27 August 2025

    A paid-for Bing search ad for a solar panel installation company made unsubstantiated price claims and omitted material information that was likely to affect consumers’ understanding of the price claim.

  • Domino's Pizza UK & Ireland Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for YouTube ad for a HFSS product wasn’t appropriately targeted and appeared in media that was likely to appeal to under-16s.

  • Formulapower/fuelcat Ltd t/a Fuel Cat

    • Upheld
    • Website (own site)
    • 27 August 2025

    A website for a company selling fuel catalysts made unsubstantiated claims that their products could improve engine efficiency.

  • Locksley Distilling Co Ltd

    • Upheld
    • Social media (paid ad)
    • 27 August 2025

    A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.

  • Team RH Fitness Ltd

    • Upheld
    • Website (own site)
    • 27 August 2025

    A webpage advertising a health and fitness app was misleading as it failed to make clear that a subscription had a minimum commitment period of a 12-months.

  • Trainline.com Ltd

    • Upheld
    • Video on demand, Radio
    • 27 August 2025

    A Video on Demand ad and a radio ad for Trainline made misleading and unsubstantiated claims that they offered the cheapest ticket prices.

  • Colgate-Palmolive (UK) Ltd t/a Colgate Palmolive (UK) Ltd

    • Upheld
    • 20 August 2025

    A TV ad for Sanex shower gel seen in June 2025. The ad included a voiceover that stated, "To those who might scratch day and night. To those whose skin will feel dried out even by water" alongside scenes of a black woman with red scratch marks and another covered with a cracked clay-like material. The ad then stated, "...

  • Amazing Giveaways Ltd

    • Upheld
    • 13 August 2025

    A Facebook post for a prize draw wasn't administered fairly and caused unnecessary disappointment.

  • Thomas Keith Ltd t/a Thomas Keith Independent School

    • Upheld
    • 13 August 2025

    A paid-for Google ad made misleading claims about the location and ranking of a school.

  • Actegy Ltd

    • Upheld in part
    • Television
    • 06 August 2025

    A TV ad for ‘Revitive Circulation Booster’, a Neuromuscular electrical stimulation device, claiming it could reduce swelling did not make clear this was only in relation to healthy people and was a temporary result. It also made misleading claims the device could improve walking distance and duration for th...

  • Aira Home UK Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.

  • Amazon Europe Core Sarl t/a Amazon.co.uk

    • Upheld
    • Website (own site)
    • 06 August 2025

    A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.

  • Cheeky Baby Products Ltd

    • Upheld
    • Website (own site)
    • 06 August 2025

    A blog post misleadingly implied that reusable nappies could help earlier toilet training.

  • EDF Energy Ltd t/a EDF

    • Upheld
    • Search (paid)
    • 06 August 2025

    A paid-for Google ad for heat pump installation omitted material information about the eligibility criteria for government funding available for installing the pumps.

  • Evolution Slimming Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Inkitt GmbH t/a Inkitt

    • Upheld
    • In-game (apps)
    • 06 August 2025

    An in-app ad was not appropriately targeted and contained scenes that condoned sexually violent behaviour and were likely to cause serious and widespread offence.

Informally resolved (1)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden