-
Betway Ltd t/a Betway
An Instagram post for Betway featuring Thierry Henry wasn’t likely to be of strong appeal to under-18s.
-
Cyan Blue Odds Ltd t/a Oddschecker
Two Instagram posts for an online betting platform featuring Harry Kane and Erling Haaland were likely to be of strong appeal to under-18s.
-
Perrin Et Fils SAS t/a La Vieille Ferme
A paid-for TikTok ad for a wine company irresponsibly implied that alcohol had therapeutic qualities, portrayed alcohol as being capable of changing your mood and a source of nourishment and made health claims. The ad was also socially irresponsible by encouraging excessive drinking.
-
Bestway Retail Ltd t/a Bargain Booze
A paid-for Facebook ad for an alcohol retailer irresponsibly implied that alcohol could overcome loneliness.
-
Birling Shore Ltd t/a ShroomIQ
A website and paid-for Facebook ad for a children’s supplement brand stated that a food supplement could prevent, treat or cure the symptoms of ADHD, Tourette Syndrome, anxiety and depression. The ads also made medicinal claims for unauthorised products, made unauthorised health claims&nb...
-
Sazerac UK Ltd t/a Hi-Spirits
A poster for an alcoholic drink was socially irresponsible by encouraging excessive drinking.
-
DrinkWell Beverages Ltd t/a Drinkwell
A paid-for Meta ad for an online alcohol retailer misleadingly implied a drink may be preferred due to its alcohol content and made non-permitted health and nutrition claims about alcoholic drinks.
-
Mark Anthony Brands (UK) Ltd t/a White Claw UK
An Instagram Highlight on White Claw UK’s page, an alcohol brand, featured three Stories showing individuals who appeared to be under 25, breaching the alcohol advertising rules.
-
persons unknown t/a Evora Official
Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...
-
Cult Wines Ltd
A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...
-
Pernod Ricard UK Ltd t/a Absolut
Digital escalator panels, posters and vinyl wall displays for Absolut Vodka were unlikely to particularly appeal to under-18s.
-
Dribble Media Ltd t/a Midnite
A post on Midnite’s X page featured a person who was likely to have strong appeal to under-18s.
-
Banquist Ltd t/a Winedrops
Two emails and a paid-for Instagram ad for an online wine retailer made misleading and unsubstantiated claims about the origin of their wine. They also failed to make clear the basis of the price comparisons and the significant conditions of the promotion.
-
Au Vodka Ltd
A TikTok post by influencer Lucinda Strafford, a paid-for Facebook post featuring influencer Kai Cenat and another paid-for Facebook post advertising AU Vodka were inappropriately targeted, directed at under-18s and featured people who were, or appeared to be, under-25.
-
Voodoo Doll Ltd t/a MOJO Manchester
A paid-for Meta ad for a bar, which referenced alcoholic drinks, was irresponsible by being likely to have particular appeal to under-18s and by encouraging excessive drinking.
-
Heineken UK Ltd
An Instagram post by the comedian Al Nash advertising Strongbow, implied that alcohol was indispensable and took priority in life.
-
Mast-Jagermeister UK t/a Jägermeister
Two paid-for Facebook and Instagram ads for Jägermeister were socially irresponsible and implied that alcohol was a key component of the success of a social event.
-
Locksley Distilling Co Ltd
A paid-for Facebook and Instagram ad for a bottle of gin implied that a drink may be preferred because of its higher alcohol content.
-
BrewDog plc
A poster broke the strict alcohol advertising rules because it implied that alcohol could overcome boredom, loneliness or other problems.
-
Hollywoodbets International UK Ltd t/a Hollywoodbets
A banner ad for Hollywood bets seen on the Virtual Football League website was inappropriately targeted to under-18s.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (22)