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Bingchuan Network (Hong Kong) Co Ltd t/a Last Light: Rebirth
An in-game ad for a mobile strategy game was socially irresponsible, condoned and trivialised violence and included harmful gender stereotypes by objectifying and sexualising women.
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Menwell Ltd t/a Do Health
Two ads for a health app incorporating a blood testing programme misleadingly implied that their blood tests could prevent and diagnose medical conditions or that their service could provide more tailored specific advice than pre-existing advice, without the evidence to support these claims.
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Animcha Ltd t/a tyan.ai
A paid-for Meta ad for an AI companion generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women. The ad also portrayed someone who was or appeared to be under 18 years of age in a sexual way.
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Guangxi Baise Tianyi Agricultural Development Co Ltd t/a Nexaipic - AI Portrait Generation Tool
Two paid-for Meta ads for an AI portrait generation tool were socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Persons unknown t/a KH31 DD22
A paid-for Meta ad for an AI image-to-video generator app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Rusto AI-AI Photo Toolbox t/a Rusto AI
A paid-for Meta ad for an AI image generator tool was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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Sinosea Technology PTE Ltd t/a PictoPop
A paid-for Meta ad for an AI image-to-video generation app was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype that objectified and sexualised women.
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BioIdentical Hormone Therapy Ltd t/a BioID Health
Two paid-for Facebook ads for a hormone health consultant made misleading claims that they could provide more effective tests and services for low testosterone than GPs and were irresponsible by implying that GPs were insufficiently thorough.
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Fenix Biomed BV
A website for a human tissue donation service misleadingly implied they were based in the UK.
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EverAI Ltd
A paid-for Facebook ad for an AI companion app was socially irresponsible and likely to cause serious and widespread offence by including a harmful gender stereotype which objectified women.
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Paramount Pictures UK
A pre-roll YouTube ad wasn’t likely to cause serious or widespread offence.
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Singapore New Reading Technology Pte Ltd t/a GoodNovel
An in-game ad for an online reading platform was socially irresponsible, condoned violence, included harmful gender stereotypes and was likely to cause harm or serious and widespread offence.
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Wrappiness UK
A paid-for Facebook ad for an online décor and gift retailer was likely to cause serious and widespread offence including by using explicit language and sexual references.
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HealthTracker Apps t/a Blood Pressure Monitor App
Two paid-for in-app ads for a health app made medical claims for a product that wasn’t registered as a medical device and misleadingly implied that their app could monitor blood pressure and heart rate.
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Hume Health LLC t/a HumeHealth
Three paid-for YouTube ads and a paid-for Facebook ad for Hume Health made medical claims for products that weren’t registered as medical devices, discouraged essential treatment for conditions for which medical supervision should be sought and exaggerated the capabilities of their products.
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Novabeyond Ltd t/a Blood Pressure-Monitor Tracker App
An in-app ad and a paid-for Google ad for a health app made medical claims for a product that wasn’t registered as a medical device and made misleading claims that their product could monitor blood pressure.
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Optimize Business Ltd t/a SoulTalk
A paid-for TikTok ad for an AI-friends chat app was socially irresponsible and caused serious and widespread offence, including by objectifying and sexualising women and featuring a harmful gender stereotype.
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P&L Studio t/a Blood Pressure
A paid-for in-app ad for a health app misleadingly implied that it could monitor blood pressure and heart rate.
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linyixiansanrenwangluokejiyouxiangongsi t/a IDJRDDF
A product listing on Amazon featured a gender stereotype that was likely to cause harm or serious offence.
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VAM Apps Co t/a The Coach
A paid-for YouTube ad for a men’s health app was likely to cause serious and widespread offence.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (32)