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Lloyds Bank plc
A national press ad for Lloyds Banking Group, seen on 25 March 2025, included a photo of a black horse galloping past new homes with building work underway. Large text stated “£19.5 billion for social housing. And that’s just the start”. Smaller text underneath stated “Everyone deserves a safe place to call home. That’...
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CityFibre Holdings Ltd
A direct mailing wasn't misleading.
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Cambridge Corporate Consultants Ltd t/a The Claims Guide
An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.
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Vodafone Ltd
Claims on Vodafone’s website which contained references to reliability and coverage failed to objectively compare one or more material, relevant, verifiable and representative features.
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Hutchison 3G UK Ltd t/a Three Mobile
A national press ad, two paid-for Meta ads and a website for Three Mobile didn’t make misleading ‘best value’ claims.
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EE Ltd t/a EE
A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.
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Tesco Stores Ltd
An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.
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DeVosVoorzieningen BVBA t/a Qinux TitanPG
A pre-roll YouTube ad made unsubstantiated claims about the features and popularity of a smart watch.
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British Telecommunications plc t/a BT
A webpage on the BT website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.
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EE Ltd t/a EE
A webpage on the EE website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.
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Plusnet plc
A webpage on the Plusnet plc website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.
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TalkTalk Telecom Ltd t/a TalkTalk
A webpage on the TalkTalk website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.
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Telefonica UK Ltd t/a O2
A webpage on the O2 website didn’t make clear that their broadband contracts would be subject to mid-contract price increase.
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Virgin Media Ltd
A webpage on the Virgin Media website didn’t make clear that their broadband contracts would be subject to mid-contract price increases.
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Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE
Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.
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Vodafone Ltd
A TV ad, paid-for X ad and website for Vodafone made unsubstantiated claims that their broadband services provided a nearly identical performance to BT's services, and that millions of BT broadband customers had already switched, or were actively considering switching, to Vodafone.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (16)