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Course Accreditation Ltd
A website and a paid-for Google search ad for an accreditation company didn’t provide suitable evidence to back up objective claims, including comparative claims. The ads also misleadingly implied their accreditation was recognised by insurers and that t...
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Medilife Clinic Enfield
A paid-for Instagram ad for a health clinic made claims that their treatments could alleviate or treat the traits of autism without suitable evidence to support these claims. The ad also discouraged essential treatment for conditions for which medical supervision should be sought.
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The Professional Development Consortium Ltd t/a CPD Standards Office
Two paid-for Meta ads for a training accreditation company made misleading comparative claims with identifiable competitors which weren’t supported by evidence and couldn’t be verified by consumers.
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Dollead Technology Ltd
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
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Easy as HGV Ltd
Three websites for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates and falsely implied they were acting for purposes outside their business.
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Ecoflow Innovation UK
A website for a sustainable energy company misleadingly claimed that their products could be installed without using a certified installer or electrician.
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Global Health Tests Ltd t/a Check My Body Health
A website for a Bioresonance hair test misleadingly claimed that the test could comprehensively analyse body intolerances.
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HGV Learning
A website for a Heavy Goods Vehicle (HGV) training service provider made misleading claims about HGV test pass rates.
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HGVT Ltd
A website and pages for Heavy Goods Vehicle (HGV) training service providers made misleading claims about HGV test pass rates, the nature of a promotion and being the largest and best rated HGV training provider. The ad also falsely implied they were acting for purposes outside their business.
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L'Oréal (UK) Ltd
A Video-On-Demand ad for a serum made misleading claims that it was clinically proven to reduce hyperpigmentation in two weeks.
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Shop TJC Ltd t/a Ideal World
Two teleshopping presentations advertising watches made misleading claims about price, savings and availability.
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Sinointeractive Digital Marketing Co Ltd t/a trustedbuyerguide.org
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
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Xinyu International Trading Ltd t/a consumertestreports.org
A paid-for search ad for a vacuum review website failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for marketing purposes as independent review sites.
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Practice Pal t/a Involve Education (Involve)
A website for a management information services software provider for schools made misleading and unverifiable comparative claims about competitors’ products.
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WashWater UK Ltd
A brochure for a water conditioning and purifying system manufacturer misleadingly implied their water treatment systems could target and remove existing limescale, reduce hot water bills and help improve certain skin conditions.
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persons unknown t/a Evora Official
Four paid-for Facebook ads and a website for a multi-sensory stuffed toy made unlicenced medicinal claims that weren’t backed up by robust evidence, including that the product could relieve symptoms of anxiety and insomnia. The ads also made misleading claims about testimonials and didn’t have evidence to s...
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Surge International Ltd
A listing seen on the job website Indeed.com made misleading claims about the starting salary of a role and failed to make clear that the role was self-employed.
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GJF Baron Nobilis Services Co. Ltd t/a Noble Titles
A webpage for a title purchasing website misleadingly implied that the public could purchase a legal or officially recognised title through their service.
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Vodafone Ltd
Six ads for Vodafone were misleading by making an implied comparative claim without objectively comparing one or more specific verifiable features.
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DSV Communications Ltd t/a The One Broadband
A direct mailing misleadingly suggested that people at a specific address had been identified as having poor broadband connectivity and speeds. Another issue about a circular was informally resolved after the advertiser amended their ad.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (29)