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Abellio Greater Anglia Ltd t/a Greater Anglia
A website page for Greater Anglia misleadingly claimed that they offered the cheapest ticket prices.
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Cult Wines Ltd
A website page for a wine investment company made misleading claims about investment returns. The ad also failed to make clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance...
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Howserv Ltd t/a Staysure Travel
A TV ad for a travel insurance company misleadingly claimed that there was no age limit to their service.
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My Train Ticket Limited t/a mytrainticket.co.uk
A website page for MyTrainTicket misleadingly claimed that they offered the cheapest ticket prices.
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ScotRail Trains Ltd t/a ScotRail
A website for ScotRail misleadingly claimed that they offered the cheapest ticket prices.
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OTTY Sleep Ltd
A website page for a mattress company made misleading savings claims.
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Domestika Inc
A paid-for Facebook post for an online course provider misleadingly gave the impression that an offer was a one-off purchase when it was only available when signing up to a free trial of a subscription.
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Storage Giant Ltd
Two web pages and an email for a self-storage company made best price guaranteed claims without evidence to support them. They also failed to make sure that quoted prices reflected the total cost people would pay and didn’t make clear when prices were promotional or subject to significant...
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Select Specs Ltd
A TV and YouTube ad for a glasses retailer made misleading and unverifiable price comparisons with competitor products. The ads also made misleading pricing claims, including by failing to make minimum order requirements and non-optional delivery charges sufficiently clear.
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Alibaba.com Singapore E-commerce Private Ltd t/a AliExpress
An email and paid-for Google search ad for AliExpress made misleading price statements.
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Lloyds Bank plc t/a Lloyds Banking Group (LBG)
A national press ad for Lloyds Bank misleadingly implied that they had made donations to social housing projects and omitted significant information that put these claims into context.
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Amazon Europe Core Sarl t/a Amazon.co.uk
A webpage on Amazon.co.uk showed unclear options to purchase Amazon Prime and was misleading for consumers.
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Octopus Energy Ltd
A paid-for Facebook ad for heat pump installation made unsubstantiated price claims and failed to include material information about a government grant, including eligibility criteria.
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Origin Sleep UK Ltd t/a Origin Mattress
A website for Origin Mattress made misleading claims about reference prices and associated savings.
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Monzo Bank Ltd
A TV ad for Monzo and ITV Sport was obviously recognisable as an ad.
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Neilson Financial Services Ltd t/a British Seniors
A TV ad didn't show an infant in an unsafe sleep position.
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Turner Lewis Ltd
A TikTok post and a website misled people about the nature of their business, omitted material information, took advantage of people's inexperience and credulity and failed to be upfront about significant qualifications.
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Rosenthal Capital Ltd t/a ULEZProsperity
A website made misleading and unsubstantiated investment returns claims and promoted a financial product in a way that couldn't be easily understood.
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FX Compared Ltd t/a FXcompared
A website made misleading savings claims and implied that the international money transfer providers they recommended were the top providers compared to all other providers when they only included providers from a limited sector of the market. It also failed to make clear that a result listing was an ad.
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Viagogo GmbH
A podcast ad claimed that over half the events listed on Viagogo had tickets selling below face value when this wasn’t the case.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (29)

