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Adidas UK Ltd t/a Adidas
We upheld complaints against ads containing nudity.
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Astrasoft Projects Ltd t/a Sofiadate.com
A paid-for Facebook ad featured harmful stereotypes likely to cause serious or widespread offence.
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W8 Tech Cyprus Ltd t/a Seeking
A paid-for Reddit ad for a dating website perpetuated sexist and negative gender stereotypes and was likely to cause harm and widespread offence.
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DUSK (Retail) Ltd
A TV ad was not likely to cause serious or widespread offence over its portrayal of men.
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Ann Summers Ltd
A TV ad for lingerie was not likely to cause offence and was scheduled appropriately to limit the number of children likely to view it.
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Toyota (GB) plc
A TV ad by the car manufacturer did not perpetuate harmful and offensive gender stereotypes.
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Guangzhou Shimo Culture Media Co Ltd
An in-game ad was irresponsibly targeted, socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.
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Vizor Apps Ltd
A pre-roll YouTube ad for a mobile app game was likely to cause serious or widespread offence, included a gender stereotype in a way that was likely to cause harm and was socially irresponsible.
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Match.com International Ltd t/a Match.com, Ourtime
A TikTok post by a dating site perpetuated negative gender stereotypes which were likely to cause harm and widespread offence.
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GM Unicorn Corporation Ltd
An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following a formal investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which agree to amend or withdraw their ad without being subject to a formal ruling.
Rulings (10)