Rulings

Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.

Rulings (5)

Adidas UK Ltd t/a Adidas
- Upheld
- Poster, Social media (own site)
- 11 May 2022
We upheld complaints against ads containing nudity.
Ann Summers Ltd
- Not upheld
- Television
- 12 April 2023
A TV ad for lingerie was not likely to cause offence and was scheduled appropriately to limit the number of children likely to view it.
Toyota (GB) plc
- Not upheld
- Radio
- 05 October 2022
A TV ad by the car manufacturer did not perpetuate harmful and offensive gender stereotypes.
Match.com International Ltd t/a Match.com, Ourtime
- Upheld
- Video
- 05 October 2022
A TikTok post by a dating site perpetuated negative gender stereotypes which were likely to cause harm and widespread offence.
GM Unicorn Corporation Ltd
- Upheld
- App (paid ad)
- 15 November 2023
An in-game ad for a mobile app game was inappropriately targeted and was irresponsible, likely to cause serious and widespread offence and included a gender stereotype in a way that was likely to cause harm.

Informally resolved (0)

Mail order cases (0)

Database cases (0)