Rulings (242)
  • A3 Games PTe Ltd t/a A3 Games

    • Upheld
    • Social media (paid ad)
    • 26 March 2025

    A paid-for Facebook ad was socially irresponsible and caused serious or widespread offence, including by featuring a harmful gender stereotype by objectifying and sexualising women.

  • EE Ltd

    • Upheld
    • Social media (paid ad), Television, Radio
    • 26 March 2025

    A TV, radio, paid-for social media and digital poster ad for EE made unsubstantiated claims about the performance and capabilities of a Wi-Fi router.

  • John Mills Ltd t/a JML

    • Upheld
    • Television
    • 26 March 2025

    A TV ad made unsubstantiated claims about the efficacy of a shapewear product.

  • McDonald's Restaurants Ltd

    • Upheld
    • App (own claim), Television
    • 26 March 2025

    An ad for the ‘Feed the Family Offer’ shown in the My McDonald’s app failed to include all non-optional fees in quoted prices.

  • Stars Interactive Ltd t/a PokerStars

    • Upheld
    • Social media (own site)
    • 26 March 2025

    An Instagram ad portrayed gambling behaviour that was socially irresponsible by trivialising gambling, encouraging repetitive participation and describing gambling as an investment.

  • Bestway Retail Ltd t/a Bargain Booze

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Instagram and Facebook ad for alcohol which featured Father Christmas was of particular appeal to under-18s.   

  • Haven Leisure Ltd

    • Upheld
    • Social media (paid ad)
    • 19 March 2025

    A paid-for Facebook ad and website made misleading price claims.

  • Dawn Hazeldine t/a Stockport Counselling Services

    • Upheld
    • Internet (website content)
    • 12 March 2025

    A webpage misleadingly claimed that they were associated with the BACP and implied that they’d received training and qualifications from them when this wasn't the case.

  • Petchip.Network

    • Upheld
    • Search (paid)
    • 12 March 2025

    Two paid-for Google search ads for Petchip.Network misleadingly implied they were an approved database to comply with the legal requirements for microchipping cats and dogs. 

  • Shenzhenshi Senyi Dianzi Shangwu Youxiangongsi t/a Plum-Marketing

    • Upheld
    • Internet (classified)
    • 12 March 2025

    An Amazon product listing was socially irresponsible as it condoned an unsafe practice and featured very young children playing with a toy that was likely to cause them physical harm. 

  • Shop TJC Ltd t/a Ideal World

    • Upheld
    • Television
    • 12 March 2025

    A teleshopping presentation made unsubstantiated price and savings claims. 

  • Gemporia Ltd

    • Upheld
    • Television
    • 05 March 2025

    A teleshopping presentation misleadingly compared the price of a product to the price of a non-identical competitor product and failed to substantiate price statements.

  • Maki Online Services Ltd

    • Upheld
    • 26 February 2025

    An email misrepresented the consequences of not renewing an expired document and didn't make clear that an eVisa could be obtained for free via the Government’s website.   

  • EDF Energy Ltd

    • Upheld
    • 19 February 2025

    A radio ad was misleading as it omitted information and didn’t make the basis of the claims made in the ad clear.

  • Floor Design Ltd t/a Flooring by Nature

    • Upheld
    • 19 February 2025

    A website failed to substantiate environmental claims and didn’t make clear that these claims referred to only part of a carpet, and the actions people would need to take for their carpet to successfully biodegrade.

  • Intelligent Lending Ltd t/a Ocean

    • Upheld
    • 19 February 2025

    A paid-for Meta ad and display ad irresponsibly encouraged consumers to spend regularly on non-essential purchases using a credit card.

  • Meggan Kirkland

    • Upheld
    • 19 February 2025

    A promotion on Meggan Kirkland’s Instagram account wasn’t administered fairly.

  • Secret Escapes Ltd

    • Upheld
    • 19 February 2025

    A website made misleading price comparisons and failed to make the basis of price comparisons clear.

  • Supplylife Group Ltd t/a SUPPLYlife

    • Upheld
    • 19 February 2025

    A website misleadingly stated that, informed by their testing, an elimination diet could help food related energy dips, unwanted weight and IBS or its symptoms.

  • Connect UK Sales Ltd

    • Upheld
    • 12 February 2025

    A paid-for Facebook ad and website landing page didn’t make clear that the value of investments was variable and failed to provide evidence to substantiate investment claims and price comparisons.

Informally resolved (38)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden

  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • Jetline Travel Ltd t/a Jetline Travel

    • 07 August 2024
    • Number of complaints: 0

    Media: Email
    Topic: Holidays, travel and motoring

  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Appliances, electronics and machinery

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Samsung Electronics (UK) Ltd t/a Samsung

    • 24 July 2024
    • Number of complaints: 0

    Topic: Computers, phones and telecoms

  • We Love Holidays Ltd t/a LoveHolidays

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Gemporia Ltd

    • 17 July 2024
    • Number of complaints: 0

  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Vaping, smoking and drugs

  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • L'OrĂ©al (UK) Ltd

    • 17 July 2024
    • Number of complaints: 0

    Topic: Beauty products, grooming and hygiene

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 0

    Topic: Health conditions

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 0

    Topic: Claims, endorsements and testimonials

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 0

    Topic: Delivery, construction and logistics

  • Whaleco UK Ltd t/a Temu

    • 26 June 2024
    • Number of complaints: 0

    Topic: Medical devices