Rulings (106)
  • ARSJ Holding Ltd

    • Upheld
    • Internet (on own site), Social media (paid ad)
    • 11 May 2022

    We upheld complaints against health claims in an ad for Brite Drinks.

  • Tesco Mobile Ltd t/a Tesco Mobile

    • Upheld in part
    • National newspaper (paid ad), Poster, Social media (paid ad)
    • 11 May 2022

    We banned ads for replacing expletives with food terms.

  • Transform Hospital Group Ltd t/a Transform

    • Upheld
    • Email
    • 11 May 2022

    We banned an ad for trivialising plastic surgery.

  • UAB Ekomlita t/a nuubu

    • Upheld
    • Internet (display)
    • 11 May 2022

    We partly upheld complaints against ads for kitchen knives.

  • Elite Aesthetic Clinic Ltd

    • Upheld
    • Social media (own site)
    • 03 August 2022

    Three ads on social media were banned for advertising Kenalog, a prescription-only treatment.

  • FlexFuel-Energy Development

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that misleadingly implied that a hydrogen-injection treatment for engines could reduce carbon emissions without evidence.

  • JC Atkinson & Son Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.

  • LC International Ltd t/a Coral

    • Upheld
    • Television
    • 03 August 2022

    A TV ad for Corals advertised gambling irresponsibly.

  • LifeSafe Technologies Ltd

    • Not upheld
    • Social media (paid ad)
    • 03 August 2022

    A paid-for Facebook ad for a fire extinguisher did not cause excessive fear or distress.

  • PlanetArt UK Ltd t/a FreePrints

    • Upheld
    • App (own claim)
    • 03 August 2022

    An ad on the company’s app misleadingly told consumers they could get free photo prints, without mentioning postage charges.

  • UK Flooring Direct Ltd

    • Upheld
    • Internet (website content)
    • 03 August 2022

    An ad on the company’s website misleadingly implied a particular savings offer was time-sensitive.

  • BetterCo Ltd

    • Upheld
    • Internet (sponsored search)
    • 27 July 2022

    Three paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.

  • Ella Kate Reeves

    • Upheld
    • Social media (own site)
    • 27 July 2022

    Two Facebook pages for Ella Reeves misleadingly claimed she was accredited to the British Association of Counselling and Psychotherapy.

  • HeyNutrition Ltd

    • Upheld
    • Internet (sponsored search)
    • 27 July 2022

    Three paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.

  • Purolabs Nutrition Ltd t/a Purolabs

    • Upheld
    • Internet (sponsored search)
    • 27 July 2022

    Two paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.

  • AA Ltd

    • Upheld
    • Poster, Website (own site)
    • 20 July 2022

    A poster and website ad contained inaccurate claims that AA was the UK’s ‘largest provider’ for breakdown services, which could not be verified.

  • Heineken UK Ltd

    • Not upheld
    • Television, Social media (own site)
    • 20 July 2022

    A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.

  • The National Society For The Prevention of Cruelty to Children t/a NSPCC

    • Not upheld
    • Television
    • 20 July 2022

    A television ad did not irresponsibly suggest that people should call the charity instead of the police when they suspected cases of abuse were happening.

  • Weybury Hildreth Ltd t/a Purflo

    • Upheld
    • Internet (website content)
    • 20 July 2022

    A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product.

  • DNBA Entertainment Ltd

    • Upheld
    • Social media (paid ad)
    • 13 July 2022

    An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.