Rulings (64)
  • Trip Drink Ltd

    • Upheld
    • Website (own site)
    • 16 July 2025

    A website for TRIP drinks, made unauthorised claims that the drink could prevent, cure or treat human disease. As well as unauthorised nutrition and health claims.

  • Viva!

    • Upheld
    • Cinema (ad)
    • 16 July 2025

    A cinema ad for the vegan charity Viva!, featuring scenes of a human baby being taken from its mother and equating that with dairy calves being separated from their mothers, was irresponsible, distressing and likely to cause serious and widespread offence, particularly for viewers with experience of child los...

  • Detox Today

    • Upheld
    • Website (own site)
    • 09 July 2025

    A website homepage for an alcohol addiction help and support service misleadingly implied that the advertiser directly provided registered medical treatment.

  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • Upheld in part
    • Website (own site)
    • 09 July 2025

    A website for a Grocery delivery service which was promoting an ‘Aldi Price Match’ implied that all non-optional fees were included in the price match when this wasn’t the case, but didn’t present pricing information in a misleading way.

  • PepsiCo International Ltd t/a Lipton Tea

    • Upheld
    • Social media (own site)
    • 09 July 2025

    An Instagram and TikTok post by Lipton Ice Tea misleadingly gave the impression that the Peach Lipton Ice Tea was being discontinued.

  • Good Guru Ltd t/a Protein World

    • Upheld
    • Email
    • 02 July 2025

    An email made claims that a food could treat anorexia.

  • Mondelez UK Ltd t/a Cadbury

    • Upheld
    • Radio
    • 02 July 2025

    A radio ad made nutrition and comparative nutrition claims that didn’t meet the conditions of use for those claims.

  • CLF Distribution Ltd

    • Upheld
    • Email
    • 11 June 2025

    An email misleadingly claimed that products only contained “naturally sweet ingredients”.

  • UAB Convenity t/a Huusk

    • Upheld
    • 28 May 2025

    A TV ad for Huusk Knives was irresponsibly scheduled. 

  • Viva Research Ltd t/a Vivanmn

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    Two paid-for Facebook ads claimed that a food supplement could treat or cure ADHD, made medicinal claims for an unlicensed product and made unauthorised specific health claims. 

  • air up GmbH

    • Upheld
    • Social media (paid ad)
    • 28 May 2025

    A paid-for TikTok ad was irresponsible and likely to cause serious or widespread offense.

  • Phusion Projects LLC t/a FourLoko

    • Upheld
    • Social media (own site)
    • 21 May 2025

    An Instagram ad was socially irresponsible and encouraged people to adopt an unwise drinking style. 

  • ZOE Ltd t/a Zoe

    • Upheld
    • 21 May 2025

    A paid-for Facebook ad misleadingly claimed that a supplement didn't contain any ultra-processed ingredients.

  • Cloud Whale Interactive Technology

    • Upheld
    • In-game (apps)
    • 07 May 2025

    An in-game ad was socially irresponsible, likely to cause serious or widespread offence and was irresponsibly targeted

  • Dualit Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee bags could be composted at home when this wasn't the case. 

  • Lavazza Coffee (UK) Ltd

    • Upheld
    • Search (paid)
    • 30 April 2025

    A paid-for search ad misleadingly implied that coffee pods could be composted at home when this wasn't the case.

  • Cambridge Corporate Consultants Ltd t/a The Claims Guide

    • Upheld
    • Social media (own site)
    • 16 April 2025

    An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.

  • Global Brands Ltd t/a VK

    • Upheld
    • Social media (paid ad)
    • 16 April 2025

    A paid-for Instagram story posted by @vkdrink was socially irresponsible by implying that drinking alcohol could overcome boredom.

  • The Innovative Brewing Company Ltd t/a Prime Time Lager

    • Upheld
    • Poster
    • 16 April 2025

    A poster ad for Prime Time Lager made health and nutrition claims not permitted for alcoholic drinks.

  • Belle Baby Ltd

    • Upheld
    • Website (own site)
    • 09 April 2025

    A website, which featured a product listing for a swimsuit, included an image of a child portrayed in a sexual way.

Informally resolved (2)
  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Veblen Wines Ltd

    • 24 July 2024
    • Number of complaints: 0

    Topic: Alcohol