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ARSJ Holding Ltd
We upheld complaints against health claims in an ad for Brite Drinks.
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Tesco Mobile Ltd t/a Tesco Mobile
We banned ads for replacing expletives with food terms.
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Transform Hospital Group Ltd t/a Transform
We banned an ad for trivialising plastic surgery.
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UAB Ekomlita t/a nuubu
We partly upheld complaints against ads for kitchen knives.
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Elite Aesthetic Clinic Ltd
Three ads on social media were banned for advertising Kenalog, a prescription-only treatment.
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FlexFuel-Energy Development
An ad on the company’s website misleadingly implied that misleadingly implied that a hydrogen-injection treatment for engines could reduce carbon emissions without evidence.
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JC Atkinson & Son Ltd
An ad on the company’s website misleadingly implied that their MDF coffins were more eco-friendly than other options, without sufficient evidence.
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LC International Ltd t/a Coral
A TV ad for Corals advertised gambling irresponsibly.
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LifeSafe Technologies Ltd
A paid-for Facebook ad for a fire extinguisher did not cause excessive fear or distress.
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PlanetArt UK Ltd t/a FreePrints
An ad on the company’s app misleadingly told consumers they could get free photo prints, without mentioning postage charges.
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UK Flooring Direct Ltd
An ad on the company’s website misleadingly implied a particular savings offer was time-sensitive.
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BetterCo Ltd
Three paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.
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Ella Kate Reeves
Two Facebook pages for Ella Reeves misleadingly claimed she was accredited to the British Association of Counselling and Psychotherapy.
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HeyNutrition Ltd
Three paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.
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Purolabs Nutrition Ltd t/a Purolabs
Two paid-for ads on Google search falsely implied that the marketer was acting for purposes outside its business and did not make their commercial intent clear.
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AA Ltd
A poster and website ad contained inaccurate claims that AA was the UK’s ‘largest provider’ for breakdown services, which could not be verified.
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Heineken UK Ltd
A tweet and a television ad for an alcoholic beverage did not irresponsibly promote alcohol or contain content that would strongly appeal to under-18s.
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The National Society For The Prevention of Cruelty to Children t/a NSPCC
A television ad did not irresponsibly suggest that people should call the charity instead of the police when they suspected cases of abuse were happening.
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Weybury Hildreth Ltd t/a Purflo
A website ad misleadingly claimed that a baby bed was certified for safe sleeping, and claimed that the product met specific British Safety Standards which were not fully applicable for the product.
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DNBA Entertainment Ltd
An Instagram post encouraged unsafe and irresponsible behaviour by linking alcohol with driving.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (106)