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Warburtons Ltd
Two ads for Warburtons were not found to be misleading.
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Tomwill (Holdings) Ltd
Six ads promoting a strategy for treating anxiety were banned for not holding evidence to support the claims and for discouraging essential treatment for conditions for which medical advice should be sought.
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Gemporia Ltd
A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.
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PBO Skincare Ltd
An Instagram post promoting a food supplement was banned for making unauthorised and unsubstantiated skincare claims.
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Lyma Life Ltd
A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues.
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Telefonica UK Ltd t/a O2
A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.
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Emma Louise Taylor t/a Harley St Therapy
A website ad for a person claiming to be a member of the British Association of Counselling and Psychotherapy was banned for being misleading.
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Global EMF Solutions Ltd t/a energyDots
A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed.
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International Footcare Ltd
We did not uphold complaints that an ad for a shoe was sexist.
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Agriculture and Horticulture Development Board t/a AHDB
We did not uphold complaints regarding ads encouraging meat consumption.
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Shop TJC Ltd t/a TJC Ltd
We banned an ad for a USB car air purifier over implications that it could stop COVID-19.
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Trappex Ltd
We upheld a complaint against ads claiming filtration devices were ‘industry leading’.
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Freudenberg Household Products LP t/a Vileda
An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.
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Kendal Nutricare Ltd t/a Kendamil
An ad for baby formula was banned over health and nutrition claims.
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Mondelez Europe Services GmbH
An ad for a limited edition beer was not banned.
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Person(s) unknown
An ad on Lauren Goodger’s Instagram account was banned for non-disclosure and failure to highlight risk.
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Turner Broadcasting System Europe Ltd
A TV ad for life insurance was banned for inappropriate scheduling against children’s programming.
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Cignpost Diagnostics Ltd
A newspaper ad for a PCR testing programme was banned for promoting behaviour that contradicted government advice on social distancing.
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BMW (UK) Ltd
A radio ad for BMW was banned for demonstrating the power of a car in a way that suggested excitement and not in the clear context of safety.
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Rustin and Mallory Wholesale Ltd
Two paid-for Facebook ads were banned as the models appeared to be unhealthily thin.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (71)