Rulings (354)
  • Perfect Smile Surgery Ltd

    • Upheld
    • 08 March 2017

    The website www.perfectsmile-dental.com, seen on 23 April 2016, included a web page entitled “Research and development”. Text on that page stated “University Research and Testing for safety and performance … Research has confirmed the following key areas … Lower Sensitivity … R...

  • Butters John Bee Ltd

    • Upheld in part
    • Leaflet
    • 01 March 2017

    A leaflet for the estate agents Butters John Bee Ltd, seen on 5 August 2016, stated “We’re your local independent award-winning estate agency practice and we’ll give you more than any other estate agent … More For Sale and Sold signs than any other local agent. Gold Award Winners as ‘Best in North West’ at 2016 ESTA...

  • Global Edulink Ltd

    • Upheld
    • Internet (OM 3rd party)
    • 01 March 2017

    An ad on www.reed.co.uk for Global Edulink, which stated “PRINCE2® Foundation & Practitioner Course Package + Including Both Official Exams”. The previous price of £949 was crossed out and stated “£60 Save 94%- Ends soon”.

  • LeoVegas Gaming Ltd

    • Upheld
    • Internet (OM 3rd party)
    • 01 March 2017

    An advertorial on www.mirror.co.uk, seen on 15 November 2016, featured text that stated, “How Brits can get an extra £1,500 from this online loophole One online casino is giving Brits an extra special welcome bonus Would you like to be £1500 better off? Online casino LeoVegas' latest welcome bonus has led to Brits g...

  • Juice Garden Ltd

    • Upheld
    • Internet (on own site)
    • 01 March 2017

    A website for Juice Garden Ltd, www.juicegarden.org, an online juice retailer, seen on 12 July 2016, featured a Juice menu page which included drink products named “CLEANSE”, “IMMUNE”, “ENERGY”, “DETOX JUICE”, “COLON CLEANSER”, “DRINK ME, SHRINK ME” and “FLU SHOT”.

  • Glyn Hopkin Ltd

    • Not Upheld
    • Internet (on own site)
    • 01 March 2017

    Two ads marketing approved used Alfa Romeo cars on www.usedcars.alfaromeo.co.uk, seen on 13 May 2016:

    a. The first ad featured text that stated “Alfa Romeo Approved Used GIULIETTA ALFA ROMEO GIULIETTA 2.0 JTDM-2 SPORTIVA ALFA TCT 5DR (SAT NAV) IN WHITE £16,995 DIESEL … MANUAL 9,600ML, 64.2 MPG2 CO2 116 G/KM2 G...

  • Healden Grove Ltd

    • Upheld
    • Direct mail
    • 01 March 2017

    A direct mailing for a consultancy service seen on 21 September 2016 was received in a white windowed envelope with a ‘”Return Address” and the company’s logo.

    Inside the envelope was a letter addressed to a specific employee of another organisation and featured text that stated “Dear … Re ‘Tulley Solutions Lt...

  • National Holidays Ltd t/a National Holidays

    • Upheld
    • Brochure
    • 01 March 2017

    A brochure, seen in early 2016 for National Holidays Ltd, promoted a holiday to Santa Susanna & Costa Brava. Text stated "Santa Susanna & Costa Brava All-Inclusive. Enjoy a nine day adventure ... WHAT'S INCLUDED? Coach travel throughout ... Six nights dinner, bed and continental breakfast at the Hotel ....

  • BarHopping UK

    • Upheld
    • Internet (on own site), Internet (social networking), Brochure, Internet (video)
    • 22 February 2017

    A flyer, a website, a Facebook post and a YouTube video for BarHopping UK:

    a. The flyer, seen on 16 August 2016, contained text that stated “1 NIGHT 3 BARS + 1 CLUB … Unlimited Pizza AND FREE Shots at the first bar”. The flyer also featured an image of a young woman eating pizza and anot...

  • Blionix Ltd t/a liklebid

    • Upheld
    • Internet (on own site), Internet (search engine)
    • 22 February 2017

    A website and a paid-for search result on Google for the pay-per-bid auction site liklebid:

    a. The home page of the website www.liklebid.com, seen on 30 July 2016, contained text which stated "On average our members receive 96% discount!" and "Our members purchase desirable items for a fract...

Informally resolved (1523)
    After consideration of complaints we received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation.
  • On The Beach Ltd

    • 15 February 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring, Pricing and charges

  • 247 Home Rescue Ltd

    • 08 February 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Financial products and services

  • Abi's Arrangements

    • 08 February 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • AirLuxe Ltd t/a Carpet Deals

    • 08 February 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Relate Richmond, Kingston and Hounslow t/a Relate London South West

    • 08 February 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Claims, endorsements and testimonials, Children and the vulnerable

  • Momentum Asset Management Ltd t/a National Homebuyers

    • 08 February 2017
    • Number of complaints: 1

    Media: Television
    Topic: Property sales and lettings

  • Halfords Autocentres Ltd

    • 08 February 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Financial products and services

  • On The Beach Ltd

    • 08 February 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • British Telecommunications plc t/a BT

    • 08 February 2017
    • Number of complaints: 1

    Media: Internet (on own site), Direct mail
    Topic: Computers, phones and telecoms

  • Broadway Travel Service (Wimbledon) Ltd

    • 08 February 2017
    • Number of complaints: 1

    Media: National press
    Topic: Holidays, travel and motoring

Mail order cases (32)
  • SRKVolume-Hair&Beauty

    • 25 January 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Beauty products, grooming and hygiene

  • Express Newspapers Ltd t/a Daily Express

    • 04 January 2017
    • Number of complaints: 1

    Media: National press
    Topic: Promotions and competitions, Delivery, construction and logistics

  • Aveta Publishing Ltd t/a B Baby Magazine

    • 14 December 2016
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions, Delivery, construction and logistics, Children and the vulnerable

  • Arla Foods Ltd

    • 07 December 2016
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Food, drink and supplements, Legal and regulation

  • Parallel Dimensions

    • 23 November 2016
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Sports, leisure and hobbies, Delivery, construction and logistics

  • Steinhoff UK Retail Ltd t/a Bensons For Beds

    • 09 November 2016
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Home and garden, Delivery, construction and logistics

  • Direct Plants

    • 02 November 2016
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Home and garden

  • Jaipur Handloom

    • 19 October 2016
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Home and garden, Clothing, shoes and jewellery

  • Project Baby

    • 12 October 2016
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Clothing, shoes and jewellery, Sports, leisure and hobbies, Beauty products, grooming and hygiene

  • PetsPyjamas Ltd

    • 28 September 2016
    • Number of complaints: 1

    Media: E-mail, Internet (sales promotion)
    Topic: Promotions and competitions, Animals and farming

Database cases (10)
  • Totaljobs Group Ltd

    • 08 February 2017
  • Ladbrokes Betting & Gaming Ltd

    • 18 January 2017
  • Moss Bros Group Plc

    • 21 December 2016
  • Looking4Parking Ltd t/a Matthew Kennedy Airport Car Parking

    • 07 December 2016
  • Bauer Media Group

    • 17 August 2016
  • COIN Furniture Ltd t/a Dwell

    • 27 July 2016
  • Vanquis Bank Ltd t/a Vanquis

    • 20 July 2016
  • National Westminster Bank plc

    • 06 July 2016
  • Call Connections Ltd

    • 06 April 2016
  • New Media Corporation Ltd t/a Quote Me Medical

    • 06 April 2016