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Lyma Life Ltd
A pre-roll YouTube ad for a food supplement was banned for misleadingly claiming that it could reduce anxiety, stress, and treat other general and specific health issues.
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Telefonica UK Ltd t/a O2
A newspaper ad for O2 was banned for making misleading comparative claims against their competitors.
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ThePowerMBA Inc
A paid-for Facebook post by an online course provider was banned for misleadingly implying that they offered an accredited MBA degree qualification.
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Cheshire Health & Medical Professionals LLP
We banned an ad for a medical device claiming over misleading efficacy claims around pain relief.
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Emma Louise Taylor t/a Harley St Therapy
A website ad for a person claiming to be a member of the British Association of Counselling and Psychotherapy was banned for being misleading.
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Global EMF Solutions Ltd t/a energyDots
A website ad for a device which retunes electromagnetic frequencies was banned for misleadingly stating that the device can help users feel energised, more focused and less stressed.
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Alpha Holidays Ltd
We banned an ad for falsely suggesting holidays could be cancelled without charge before specified dates.
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Bellatricks Ltd t/a Get The Gloss
We banned a promotion on Get the Gloss’ Instagram for not being fairly administered.
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Galco Enterprises Ltd t/a NationwideBathrooms.com
We banned ads on Nationwide Bathroom’s website over misleading pricing.
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Hughes TV And Audio Ltd
We banned three ads for failing to correctly administer a promotion, and failing to advertise all routes to entry.
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Prettylittlething.com Ltd
We banned a promotion on Pretty Little Thing’s Instagram for not being fairly administered.
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Agriculture and Horticulture Development Board t/a AHDB
We did not uphold complaints regarding ads encouraging meat consumption.
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Emma Louise Connolly
We banned two ads from an influencer for non-disclosure.
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Lucozade Ribena Suntory Ltd
We did not uphold complaints over an ad for Lucozade encouraging people to recycle.
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Maple Syrup Media Ltd t/a Quidco, Quidco.com
We banned ads that had promoted different levels of cashback based on logged-in and non-logged-in website visitors.
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Shop TJC Ltd t/a TJC Ltd
We banned an ad for a USB car air purifier over implications that it could stop COVID-19.
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Trappex Ltd
We upheld a complaint against ads claiming filtration devices were ‘industry leading’.
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Freudenberg Household Products LP t/a Vileda
An email from an industry news outlet was banned for implying that their microfibre cloth could remove Covid-19 with a high level of efficacy without having sufficient evidence to substantiate the claim.
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Noble Foods Ltd
A website post about the condition of chickens for farms which supply eggs did not break the CAP Code.
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John Mills Ltd t/a JML Direct
An ad for a Whole-Body Vibration device was banned for unsubstantiated medical claims.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (146)