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Bio-tiful Dairy Ltd t/a Bio-tiful Dairy
A poster for Bio-tiful Dairy’s Kefir drink, seen on the London Underground network in May 2017, included text which stated “BIOTIFUL DAIRY’S 2000 YEAR OLD SECRET TO BETTER DIGESTION … Long ago, the people of the Caucasus Mountains discovered a miracle drink that naturally boosted digestion and immunity. They called ...
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Equicast UK
A website for Equicast UK, www.equicast.co.uk, a supplier of products designed to relieve problems in horse hooves seen 18 April 2017, promoted a product called “Equicast”. Text on the page stated “Equicast can be used as a “spare tyre” (that the owner applies) until a farrier can replace the shoe”. Further down the...
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HouseSimple Ltd
A website and TV ad for HouseSimple Ltd, an online estate agent:
a. The website www.housesimple.com, seen in February 2017, stated on its “Estate Agent Fees explained” page that “High street estate agent fees are usually worked out as a percentage of the final sale price of your property. This can range from 1...
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JustFab (UK) Ltd t/a JustFab
a. A landing page, which consumers were directed to from a link that appeared on social media, for an online shoe retailer JustFab (UK) Ltd seen on 1 October 2016 featured text that stated, “JUST FAB National Bootie Day New VIP Member Exclusive First Style from £9 That’s 75% Off” and featured a button that stated “G...
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PT Entertainment Services Ltd t/a Titanbet
A website for the gambling operator Titanbet (www.titanbet.co.uk), seen on 8 April 2017. On the promotions page, text stated “Enjoy free bets and cash bonuses with Titanbet promotions!”. Below this were links to a number of different promotions including one headed “Get Faller Insurance at Titanbet. Place a bet on a...
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Reimage Ltd t/a Reimageplus.com
A display ad for ReimagePlus, an online PC repair service, seen on 21 April 2017, which stated “Don’t be part of the statistics. 1 out of 3 computers is infected by malware every single day”.
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American Express Services Europe Ltd
A TV ad for American Express, seen in April 2017, featured animations of different situations that could result in unexpected spending, such as a plumbing leak and dropping a mobile phone in water. A voice-over stated, “Sometimes we have to pay for things we don’t actually like. But there is an upside to everything....
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Animal Angels Ltd
A brochure available on Animal Angels’ website www.animalangels.co.uk, seen on 1 February 2017, included the claim “Our membership of the National Association of Registered Pet Sitters and agreement to abide by their Code of Practice and Terms and Conditions is further indication of our commitment to professional pe...
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Atlas Editions UK Ltd
A website, www.atlaseditions.co.uk, for replica collectables featured various products on the home page, one of which was of a truck with text that stated “Dinky Trucks £2.99 + FREE post and packing”. Below this was a button with the text “SUBSCRIBE” and below that was the text “+See Dinky Trucks”.
When clicki...
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Guardian News and Media Ltd
A web page on the Guardian Recruiters website, aimed at recruiters, seen on www.theguardian.com in November 2016, described the charity professionals audience for the Guardian Jobs website. The web page stated “36% of Guardian Jobs users have not used charityjob.co.uk”. Smaller text beneath this stated “Source: Guar...
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After consideration by the ASA of complaints received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation:
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Amazon Europe Core Sarl
Media: Internet (on own site)
Topic: Sports, leisure and hobbies -
Beaconsfield Footwear Ltd t/a Hotter
Media: Internet (on own site)
Topic: Promotions and competitions, Clothing, shoes and jewellery -
Boots UK Ltd
Media: National press
Topic: Health conditions, Promotions and competitions, Beauty products, grooming and hygiene -
Branded Garden Products Ltd t/a Thompson & Morgan
Media: Internet (sales promotion)
Topic: Promotions and competitions, Home and garden -
Buy It Direct Ltd
Media: Internet (on own site)
Topic: Appliances, electronics and machinery -
CK Marketing Ltd t/a tripadvicebureau.uk
Media: Internet (on own site), Internet (social networking)
Topic: Holidays, travel and motoring -
Calinnova Ltd
Media: Internet (on own site)
Topic: Health conditions, Animals and farming -
Cineworld Cinemas Ltd
Media: Internet (on own site)
Topic: Sports, leisure and hobbies -
E.ON UK plc
Media: Television
Topic: Utilities, energy and environment -
Easylife Group Ltd
Media: Internet (display)
Topic: Promotions and competitions
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Boots UK Ltd
Media: Internet (on own site)
Topic: Health conditions, Promotions and competitions -
Stafco Ltd t/a Handpresso UK
Media: Internet (sales promotion)
Topic: Promotions and competitions, Food, drink and supplements -
Hearst Magazines UK Ltd t/a Good Housekeeping
Media: Internet (sales promotion)
Topic: Promotions and competitions, Sports, leisure and hobbies -
Spar (UK) Ltd
Media: Internet (sales promotion)
Topic: Promotions and competitions -
Nisa Retail Ltd
Media: Internet (sales promotion)
Topic: Promotions and competitions -
Nickelodeon UK Ltd
Media: Internet (sales promotion)
Topic: Sports, leisure and hobbies -
carpediememmie.co.uk
Media: Internet (sales promotion)
Topic: Promotions and competitions -
Willow Bracelets
Media: Internet (social networking)
Topic: Clothing, shoes and jewellery -
coralisland.co.uk
Media: Internet (on own site)
Topic: Promotions and competitions, Food, drink and supplements -
Juicetou Ltd
Media: Internet (sales promotion)
Topic: Food, drink and supplements
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We Buy Any Car Ltd
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Waves Hair & Beauty
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Easylife Group Ltd
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Virgin Media Ltd
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The Smile Train UK
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MuscleFood Ltd
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Emailing Network Sarl t/a ClicPlan
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Shades Window Blinds Ltd
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Norwich Dance Wear Ltd t/a Porselli
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Saint John Patrick Publishers Ltd t/a St John Patrick Publishers