Rulings (348)
  • BMW (UK) Ltd

    • Upheld
    • National press
    • 26 April 2017

    A national press ad for the BMW 760Li xDrive, seen in the Telegraph Magazine on 14 January, featured the headline claim "LUXURY JUST LOST ITS MANNERS." Further text stated "Introducing the BMW M760Li xDrive. M Performance TwinPower [sic] Turbo technology. 6.6 litre V12. 610 hp. 0-62mph in 3.7 seconds....

  • Golden Charter Ltd

    • Upheld in part
    • Television, Internet (search engine)
    • 26 April 2017

    A TV ad and paid-for Google ad for Golden Charter, a funeral plan provider, seen in September 2016:

    a. The TV ad included the voice-over claim, “Call now for an information pack … to find out why more people choose us for funeral plans over the Co-Op.”

    b. The paid-for Google ad...

  • MENGLONG CHEN

    • Upheld
    • Internet (classified)
    • 26 April 2017

    A listing by Menglong Chen, a lighting retailer, on www.ebay.co.uk, seen on 10 January 2017, showed various LED outdoor wall lamps alongside a Union Jack flag. Text at the top of the page stated "High Power, Daylight White Floodlight, UK Stock". Text further down alongside the headings "Postage",...

  • Mountain Warehouse Ltd

    • Not Upheld
    • Internet (on own site)
    • 26 April 2017

    A website for a specialist outdoor retailer, www.mountainwarehouse.com, seen in January 2017, advertised a “Henry Mens [sic] Down Padded Jacket” and stated “Laboratory tested to - 30C. Heat & physical activity, exposure time & perspiration will affect performance and comfort”.

  • On The Beach Ltd

    • Upheld
    • Internet (on own site)
    • 26 April 2017

    A website for an online travel agent On The Beach, www.onthebeach.co.uk, seen on 16 December 2016, promoted an apartment called Laguna Park 2. The page was headed “Laguna Park 2” and beside the text, three gold stars were shown. At the bottom of the page text stated “Official rating 2 star”.<...

  • Victoria Plum Ltd

    • Upheld
    • Internet (sales promotion)
    • 26 April 2017

    A website for bathroom suppliers Victoria Plum, wwv.victoriaplum.com, seen on 19 December 2016, included the text "Up to 60 per cent off - Great Savings on Big Brand Names". A number of brands were quoted in the ad which included Laura Ashley, The Bath Co, Mira Showers, Jacuzzi, Mode Bathrooms and Triton.<...

  • Coty UK Ltd

    • Upheld
    • Television
    • 19 April 2017

    A TV ad for a Rimmel mascara seen on 8 December 2016. The voice-over stated, “Rimmel introduces Cara Delevingne for new Scandaleyes Reloaded mascara. Dangerously bold lashes. New max-density brush for clump free lashes. Extreme volume … Extreme wear.” The ad also included several images of the product being applied ...

  • Mountain Warehouse Ltd

    • Upheld
    • Internet (on own site)
    • 19 April 2017

    The website for the outdoor clothing and equipment retailer Mountain Warehouse, www.mountainwarehouse.com, seen in October 2016, advertised a walking boot called “Hurricane IsoGrip Waterproof Boot”. Further text in the description box stated “Waterproof - Our IsoDry membrane allows your feet to breathe whilst allowi...

  • Natural Healing Solutions

    • Upheld
    • Internet (e-tailing)
    • 19 April 2017

    The website www.health-disk.com, which linked through to an online shop, www.naturalhealingsolutions.co.uk, seen on 12 January 2017 included several products. One product was entitled “Bespoke e-Lybra Treatment” and the product information stated “This is a bespoke homeopathic-like bioresonance formulation based on ...

  • Park Plaza Hotels Europe BV

    • Upheld
    • E-mail
    • 19 April 2017

    An email from Park Plaza Hotels Europe BV, received on 20 October 2016, stated “BLACK FRIDAY ARRIVED EARLY LONDON £119…Enjoy Black Friday one week early with our exclusive offer…£119 for all our London hotels. Book before 23.59pm (CET) Tuesday 22 November 2016 on parkplaza.com for stays between 18 November 2016 and ...

Informally resolved (1775)
    After consideration of complaints we received, the following companies and organisations agreed to amend or withdraw advertising without the need for a formal investigation.
  • 21st Century Motors

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Holidays, travel and motoring

  • Abellio Scotrail Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: National press
    Topic: Holidays, travel and motoring

  • Amazon Europe Core Sarl

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Assured Fertility Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions

  • BSH Home Appliances Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site), National press, Transport
    Topic: Appliances, electronics and machinery

  • Bluewhalespa Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Home and garden

  • British Gas Trading Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Utilities, energy and environment

  • DCMD Ltd t/a vehiclesavers.com

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Holidays, travel and motoring

  • Ebuyer (UK) Ltd

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • Egham Town Football Club Ltd t/a Beautiful Bathrooms

    • 26 April 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

Mail order cases (32)
  • Juicetou Ltd

    • 05 April 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Food, drink and supplements

  • LMnext UK Ltd

    • 05 April 2017
    • Number of complaints: 1

    Media: Internet (social networking), Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • Time Inc (UK) Ltd t/a Woman

    • 15 March 2017
    • Number of complaints: 1

    Media: Magazine
    Topic: Sports, leisure and hobbies

  • TFS Buying Ltd t/a The Fragrance Shop

    • 01 March 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Beauty products, grooming and hygiene

  • Kenwood Ltd

    • 22 February 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Appliances, electronics and machinery

  • DNA PR Ltd

    • 08 February 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • National Magazine Company Ltd t/a Cosmopolitan

    • 08 February 2017
    • Number of complaints: 1

    Media: Unknown
    Topic: Clothing, shoes and jewellery

  • British Toy & Hobby Association Ltd t/a Make Time 2 Play

    • 01 February 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • With love from Lou

    • 01 February 2017
    • Number of complaints: 1

    Media: Internet (OM 3rd party)
    Topic: Sports, leisure and hobbies

  • SRKVolume-Hair&Beauty

    • 25 January 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Beauty products, grooming and hygiene

Database cases (12)
  • Uber BV

    • 08 March 2017
  • Price Engines Ltd t/a Home Improvement Quotes

    • 01 March 2017
  • Virgin Media Ltd

    • 01 March 2017
  • GlaxoSmithKline UK Ltd

    • 22 February 2017
  • Totaljobs Group Ltd

    • 08 February 2017
  • Ladbrokes Betting & Gaming Ltd

    • 18 January 2017
  • Moss Bros Group Plc

    • 21 December 2016
  • Looking4Parking Ltd t/a Matthew Kennedy Airport Car Parking

    • 07 December 2016
  • Bauer Media Group

    • 17 August 2016
  • COIN Furniture Ltd t/a Dwell

    • 27 July 2016