Rulings (32)
  • Itch Petcare Ltd

    • Not upheld
    • Poster
    • 16 October 2019

    A billboard ad for flea treatment did not break the rules around harm and offence.

  • Missguided Ltd

    • Upheld
    • VOD
    • 16 October 2019

    A VOD ad was banned for objectifying women and being likely to cause offence.

  • The Cornish Rum Company Ltd

    • Upheld in part
    • Internet (social networking)
    • 16 October 2019

    Ads on Instagram and in print were banned for linking alcohol to illicit drugs and for implying alcohol was capable of changing mood.

  • Drake & Morgan Ltd

    • Upheld
    • Internet (on own site)
    • 09 October 2019

    Claims on a webpage and email for bar and restaurant chain Drake and Morgan’s botanical themed drinks was considered socially irresponsible.    

  • Virgin Wine Online Ltd

    • Upheld
    • E-mail
    • 09 October 2019

    An email for a wine deal was misleading and broke the promotions rules. 

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Internet (social networking)
    • 02 October 2019

    A tweet by Burger King was found to condone or encourage anti-social behaviour.

  • USN (UK) Ltd

    • Upheld in part
    • Internet (on own site)
    • 31 July 2019

    A website, www.uk.usn-sport.com, seen on 1 November 2018 selling food supplements featured text on a product page that stated “PHEDRA CUT LIPO XT … Phedra Cut Lipo XT is the latest breakthrough from USN. It consists of a two-in-one liquid capsule containing ground-breaking, clinically researched ingredient...

  • Universal Music Operations Ltd

    • Not Upheld
    • Television
    • 10 July 2019

    A TV ad for Billie Eilish’s album ‘When we all fall asleep, where do we go?’, seen at around 8.15 pm on 29 March 2019 began with on-screen text that stated the name of the artist while a voice-over said, “This is ‘When we all fall asleep, where do we go?’ the debut album from Billie ...

  • Beauty Boutique Aesthetics

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An ad on Instagram for botox was banned for misleading claims and for advertising a prescription-only medicine.

  • Faces By AKJ Aesthetics Ltd

    • Upheld
    • Internet (social networking)
    • 25 September 2019

    An ad on Instagram was banned for trivialising non-cosmetic procedures, advertising Botox and misleadingly implying celebrities had used their products.

  • Trossachs Distillery Ltd t/a McQueen Gin

    • Upheld
    • Television
    • 25 September 2019

    A TV ad for McQueen Gin was banned as it irresponsibly linked drinking alcohol with potentially dangerous physical activities.

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 18 September 2019

    A TV ad for Coral was banned for encouraging repetitive participation in gambling.

  • Heineken Enterprise Ltd

    • Not Upheld
    • Radio
    • 18 September 2019

    A radio ad for Fosters did not present gender stereotypes in a way that was likely to cause harm. 

  • Tesco Stores Ltd t/a Tesco

    • Upheld in part
    • National press, Television
    • 18 September 2019

    TV and press basket comparison ads for Tesco were found to be misleading.

  • Digital Ad Works Ltd t/a supersavingdeal.com

    • Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on Facebook for a pancake cooker misleadingly implied it was free.

  • Iceland Foods Ltd t/a Second Avenue

    • Upheld
    • National press
    • 11 September 2019

    A regional press ad for Iceland price comparisons was banned for making misleading claims.

  • Mars Wrigley Confectionery UK Ltd

    • Not Upheld
    • Internet (social networking)
    • 11 September 2019

    An ad on YouTube for Maltesers was unlikely to cause serious or widespread offence as we judged the advertiser had taken adequate measures to ensure that the ad was not irresponsibly targeted.

  • Roofoods Ltd t/a Deliveroo

    • Upheld
    • Television
    • 11 September 2019

    A Deliveroo ad on TV misleadingly implied delivery was unrestricted throughout the UK.  

  • Heineken Enterprise Ltd

    • Not Upheld
    • Internet (social networking)
    • 04 September 2019

    The targeting of ads on Tanya Burr’s Instagram page for Heineken beer was acceptable because less than 25% of the audience were under the age of 18.

  • Practical Publishing International Ltd t/a moremags.com

    • Upheld
    • Internet (on own site)
    • 04 September 2019

    A website for a craft magazine misleadingly claimed that promotional items were “gifts” when in fact the items were included in the package price.

Informally resolved (9)
  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

  • Amazon Europe Core Sarl

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming

  • TESCO STORES LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements, Animals and farming

  • Muller UK & Ireland Group LLP

    • 19 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Food, drink and supplements

  • Roofoods Ltd

    • 05 June 2019

    Media: Internet
    Topic: Food, drink and supplements