Rulings (73)
  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Revival Drinks Ltd t/a Revival Shots

    • Upheld
    • Social media (own site)
    • 27 May 2020

    A Facebook ad and two Instagram ads for Revival Shots broke the ad rules by implying that their food product could prevent, treat or cure human disease and for making health claims that were not listed as authorised on the EU Register of nutrition and health claims.

  • Mizkan Euro Ltd t/a Branston

    • Not upheld
    • Poster
    • 13 May 2020

    A poster ad for vinegar did not condone or encourage poor nutritional habits or an unhealthy lifestyle in children.

  • Iceland Foods Ltd t/a Iceland

    • Not upheld
    • National press
    • 29 April 2020

    A national press ad for a supermarket did not make a misleading price comparison.

  • Hey Habito Ltd

    • Not upheld
    • Television, Video on demand
    • 22 April 2020

    A TV and VOD ad for an online mortgage broker featuring cartoon gory horror was scheduled appropriately to prevent it from likely being seen by young children.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 22 April 2020

    A TV ad for a film was not scheduled inappropriately as children made up only a small proportion of the audience and it was not directed at or likely to be of particular appeal to them.

  • BKUK Group Ltd t/a Burger King

    • Upheld
    • Internet (social networking)
    • 15 April 2020

    Ads in social media for a plant-based burger misleadingly implied that the product was suitable for vegans and vegetarians.

  • ITV Broadcasting Ltd

    • Not upheld
    • Television
    • 08 April 2020

    Two TV ads for a video game were not scheduled inappropriately.

  • Sky UK Ltd t/a Sky, NowTV

    • Not upheld
    • Television
    • 08 April 2020

    TV ads for a video game and a film were not scheduled inappropriately.

  • Merlin Entertainments plc

    • Not upheld
    • Internet (on own site)
    • 01 April 2020

    Claims on Alton Towers’ website that fastrack passes reduced queue times were not misleading.

  • kidsfitnesstrackers

    • Upheld
    • Internet (on own site)
    • 01 April 2020

    A product listing on a website for a children’s fitbit made misleading savings claims.

  • StubHub (UK) Ltd

    • Upheld
    • Poster
    • 25 March 2020

    A poster ad for a third-party reseller that claimed to guarantee genuine tickets would always be sold was misleading.

  • Warner Bros. Entertainment UK Ltd

    • Upheld
    • Other
    • 11 March 2020

    An ad on the Classic Lullabies playlist on Spotify for the film It Chapter Two was irresponsible for causing distress for children.

  • Bounce Back Drinks Ltd

    • Upheld
    • Regional press
    • 22 January 2020

    An advertorial for a health drink broke the rules for falsely implying endorsements and making unauthorised health claims.

  • Bacardi Global Brands Ltd t/a Bombay Sapphire Gin

    • Not upheld
    • Video on demand, Cinema
    • 08 January 2020

    A VOD and cinema ad for gin did not break the rules around implying alcohol was capable of changing mood or enhancing creativity.

  • Betway Ltd

    • Upheld
    • Video
    • 08 January 2020

    A YouTube ad for a gambling company broke the rules for featuring an individual who was under the age of 25.

  • Marks and Spencer plc

    • Not upheld
    • Television
    • 08 January 2020

    A TV ad was recognisable as an ad and did not break the rules.

  • Missguided Ltd

    • Not upheld
    • Television
    • 08 January 2020

    A TV ad for a clothing company did not encourage irresponsible drinking.  

  • NestlĂ© UK Ltd

    • Upheld
    • Packaging
    • 08 January 2020

    A competition promoted on coffee packaging broke the rules by not presenting significant conditions clearly enough.

Informally resolved (13)
  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements

  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • Peloton Interactive UK Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking), Television
    Topic: Sports, leisure and hobbies

  • Waterstones Booksellers Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • British Telecommunications plc

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • CrossReach Trading Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Medical procedures and services, Children and the vulnerable

  • SCA Investments Ltd

    • 10 July 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements

  • Super Bock Bedidas SA

    • 10 July 2019

    Media: Internet (social networking), Internet (display)
    Topic: Alcohol

  • Amazon Europe Core Sarl

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Children and the vulnerable

  • Arkworld UK Ltd

    • 26 June 2019
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Food, drink and supplements, Claims, endorsements and testimonials, Animals and farming

  • TESCO STORES LIMITED

    • 26 June 2019
    • Number of complaints: 1

    Media: Television
    Topic: Food, drink and supplements, Animals and farming

  • Muller UK & Ireland Group LLP

    • 19 June 2019
    • Number of complaints: 1

    Media: Radio
    Topic: Food, drink and supplements

  • Roofoods Ltd

    • 05 June 2019

    Media: Internet
    Topic: Food, drink and supplements