Rulings (246)
  • ACME Vape Ltd

    • Upheld in part
    • Social media (own site), Cinema (ad)
    • 04 December 2024

    A cinema ad and post seen on IVG Vape’s LinkedIn page made unsubstantiated health claims and promoted unlicensed nicotine-containing vapes in unpermitted media but wasn’t directed at people under 18 through the selection of media in which it appeared.

  • Bodystreet Franchise (UK) Ltd

    • Upheld
    • 04 December 2024

    A paid-for Instagram ad for a fitness centre made misleading claims that a 20-minute session per week was equivalent to three one-hour sessions at a regular gym.

  • Vita Studio Pte Ltd

    • Upheld
    • 04 December 2024

    An in-game ad for a mobile app game discouraged essential treatment for a condition for which medical supervision should be sought and misleadingly claimed the app could help treat sleep loss problems.

  • Samsung Electronics (UK) Ltd

    • Upheld
    • Internet (website content)
    • 27 November 2024

    A website promotion misleadingly described a promotional item as “free”, did not make clear promotional items would have to be purchased upfront before being redeemed via a cashback mechanism and omitted significant conditions.

  • Wizz Air Hungary Ltd

    • Upheld
    • Website (paid ad)
    • 27 November 2024

    A paid-for Google ad for Wizz Air gave a misleading impression of their flights’ environmental impact by not making the basis of comparative claims clear or providing verifying information.

  • Aurum & Argenti Ltd t/a Bullion Club, bullionclub.co.uk

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    A paid-for Google ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • Fern Brady

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    A paid-for ad for the comedian Fern Brady, seen on the Sky News website, was likely to cause serious offence to some within the Christian faith.

  • Gold Warehouse Ltd t/a Gold Bank

    • Upheld
    • Radio
    • 20 November 2024

    Three radio ads, which implied that gold had investment potential, were broadcast on a non-specialist radio channel.

  • Solomon Global Ltd t/a Buy Bullion

    • Upheld
    • Social media (paid ad)
    • 20 November 2024

    A paid for Facebook ad failed to make clear that gold investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • The Pure Gold Group Ltd t/a The Pure Gold Company

    • Upheld
    • Website (paid ad)
    • 20 November 2024

    Two paid-for Google ads failed to make clear that gold investment was unregulated and that the value of investments was variable.

  • Cult & Boutique (Wine Management) Ltd

    • Upheld
    • 13 November 2024

    A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also made unsubstantiated investment claims.

  • Cult Wines Ltd

    • Upheld
    • 13 November 2024

    Two paid-for Google ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future.

  • DeVosVoorzieningen BVBA t/a Qinux TitanPG

    • Upheld
    • 13 November 2024

    A pre-roll YouTube ad made unsubstantiated claims about the features and popularity of a smart watch.

  • Supreme CBD Ltd t/a Supreme CBD

    • Upheld
    • 13 November 2024

    A post on Anthony Fowler’s X account made unauthorised health claims about CBD.

  • Vintage Associates Fine Wine Merchants Ltd

    • Upheld
    • 13 November 2024

    Two paid for social media ads failed to make sufficiently clear that wine investment was unregulated, that the value of investments was variable and that examples of past performance weren’t necessarily a guide to the future. The ads also referenced an example of performance that wasn’t representative and m...

  • Vinverum Ltd

    • Upheld
    • 13 November 2024

    A paid-for Facebook ad failed to make sufficiently clear that wine investment was unregulated and that the value of investments was variable and also made unsubstantiated investment claims.

  • CurrencyWave Ltd t/a CurrencyWave

    • Upheld
    • 06 November 2024

    A website for a foreign currency payments service misleadingly implied they conducted foreign exchange payments and were FCA authorised, and also used inaccurate cost comparison information.

  • Eurostar International Ltd

    • Upheld
    • 06 November 2024

    A paid for Instagram post and a post on Eurostar’s Facebook page exaggerated the number of tickets available at a certain price and omitted material information about the dates tickets were available for.

  • Procter & Gamble UK t/a Procter and Gamble

    • Not upheld
    • 06 November 2024

    A TV ad for a Flash duster didn't exaggerate the capability of the product.

  • Go Night Night (unconfirmed)

    • Upheld
    • Website (own site)
    • 30 October 2024

    A website for a sleep consultancy company misleadingly featured the logo of a professional standards body that it wasn't registered with.  

Informally resolved (38)
  • Toolport GmbH t/a House of Tents

    • 06 November 2024
    • Number of complaints: 1

    Topic: Home and garden

  • Build Hollywood Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Other
    Topic: Charity, education and Third sector

  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • Shop Direct Home Shopping Ltd t/a Very, very.co.uk, Littlewoods, littlewoods.com

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Appliances, electronics and machinery

  • Direct Ferries Ltd t/a Direct Ferries

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Rakhee Mediratta

    • 24 July 2024
    • Number of complaints: 0

    Topic: Medicines, remedies and therapies

  • Samsung Electronics (UK) Ltd t/a Samsung

    • 24 July 2024
    • Number of complaints: 0

    Topic: Computers, phones and telecoms

  • We Love Holidays Ltd t/a LoveHolidays

    • 24 July 2024
    • Number of complaints: 0

    Topic: Holidays, travel and motoring

  • Gemporia Ltd

    • 17 July 2024
    • Number of complaints: 0

  • GoBrands Euro Intermediate Holdings SARL t/a gopuff

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Vaping, smoking and drugs

  • L'OrĂ©al (UK) Ltd

    • 17 July 2024
    • Number of complaints: 0

    Topic: Beauty products, grooming and hygiene

  • Naked Wines plc t/a Naked Wines, www.NakedWines.com Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Circular
    Topic: Alcohol

  • X-Clusive Competitions Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Gambling

  • Grocery Delivery E-Services UK Ltd t/a HelloFresh

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Jahangir Group Ltd t/a ShopVistaa

    • 26 June 2024
    • Number of complaints: 0

    Topic: Health conditions

  • Roofoods Ltd t/a Deliveroo

    • 26 June 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • Sophie Church t/a sophie__church

    • 26 June 2024
    • Number of complaints: 0

    Topic: Claims, endorsements and testimonials

  • Viabl Ltd

    • 26 June 2024
    • Number of complaints: 0

    Topic: Delivery, construction and logistics

  • Whaleco UK Ltd t/a Temu

    • 26 June 2024
    • Number of complaints: 0

    Topic: Medical devices