Rulings (286)
  • AB InBev UK Ltd t/a Bud Light Beer

    • Not upheld
    • Internet (on own site), Internet (social networking)
    • 20 September 2017

    A TV ad and tweet for Bud Light Beer:

    a. A TV ad seen on 13 May 2017 featured three animated frogs togethereach repeating the words “Bud” “Light” and “Beer.” The shot then panned up to show a bar with an illuminated sign “Bud Light,” followed by on-screen tex...

  • Aviva Insurance UK Ltd

    • Upheld
    • Television
    • 20 September 2017

    Three TV ads for Aviva’s motor insurance seen in January 2017:

    a. The 60-second ad featured on-screen text that stated, “WARNING Conducted under a controlled environment. Do not attempt to recreate” and “THE AVIVA EXTREME DRIVING EXPERIMENT”. Following this were scenes showing ex-Formula One driver David Coult...

  • Colgate-Palmolive (UK) Ltd

    • Not Upheld
    • Internet (on own site), Television
    • 20 September 2017

    A TV ad and a web page, seen in March and June 2017, promoted a toothpaste and toothbrush.

    a. The TV ad featured several women wearing all white clothing along with shots of the products. A voice-over stated, “Have you got it? Colgate Expert White, the only toothpaste with a professional whitening in...

  • DYLN Lifestyle LLC t/a DYLN

    • Upheld
    • Internet (social networking)
    • 20 September 2017

    A paid-for Facebook ad for DYLN Lifestyle, seen in June 2017, promoted their water bottle product and included text which stated, “Everyone knows that drinking alkalized water is important -- this is the first water bottle to TRANSFORM your water into Alkaline Antioxidant Water, in only minutes and with zero waste! ...

  • Jaguar Land Rover Ltd

    • Not Upheld
    • Television
    • 20 September 2017

    A TV ad for the Jaguar F-Type car, seen in early June 2017, showed the car being driven on an otherwise empty road through a rugged, mountainous and misty landscape. The ad included close-up shots and wider shots of the car being driven through the landscape, accompanied by audio of the car’s engine noise. A slow mo...

  • Logo Design Guarantee

    • Upheld
    • Internet (on own site)
    • 20 September 2017

    A website for Logo Design Guarantee, www.logodesignguarantee.co.uk, seen in March 2017, included text which stated "Designed by a UK in-house team".

  • Lycamobile UK Ltd

    • Upheld
    • Internet (on own site)
    • 20 September 2017

    A website for Lycamobile UK Ltd, www.lycamobile.co.uk, seen on 15 May 2017, advertised a phone contract. Text stated "UK ULTRA PLAN - 15GB - UNLIMITED UK MINS & TEXTS". The text "£25 / 30 DAYS" appeared alongside, with "£25" crossed through. Larger text underneath stated...

  • People for the Ethical Treatment of Animals (PETA) Foundation

    • Not Upheld
    • E-mail
    • 20 September 2017

    An email for PETA, seen on 30 May 2017, with the subject line “Help Protect Dogs from Slaughter”. In the body copy it said “Five times - that’s how many times an abattoir worker struck a small dog with a heavy club before the terrified pup collapsed next to a pile of dead dogs, each of whom had been bludgeoned”. Ben...

  • Power Leisure Bookmakers Ltd t/a Paddy Power

    • Upheld
    • National press
    • 20 September 2017

    A press ad by Paddy Power, seen in the 23 August 2017 edition of the Evening Standard and the 24 August 2017 edition of the Metro, featured the headline claim "ALWAYS BET ON BLACK" alongside an image of Floyd Mayweather. Further text stated "WE'VE PAID OUT EARLY ON A MAYWEATHER VICTORY BECAUSE WE ...

  • Renault UK Ltd t/a Alpine UK

    • Upheld
    • Internet (social networking)
    • 20 September 2017

    A tweet from the Alpine Cars UK Twitter account, seen on 8 March 2017. Text in the tweet stated, "Mountains and twisted roads: The #AlpineA110 in it's [sic] favorite [sic] playground". A video was embedded in the tweet. Text at the start of the video stated, "Filmed on closed road at col de Turini ......

Informally resolved (1146)
  • Amazon Europe Core Sarl

    • 20 September 2017
    • Number of complaints: 1

    Media: In-game (apps)
    Topic: Sports, leisure and hobbies

  • Bouncy Jam Ltd t/a EatWell-LiveWell

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Burns Pet Nutrition Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • Carwow Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Contemporary Oak Furniture Ltd t/a Oak Furniture Solutions

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden, Animals and farming

  • Cosmo Gaming Company Ltd t/a NetBet

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • DC Thomson & Company Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • DF Sales Ltd t/a Wheelbarrows.co.uk

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • David Lloyd Leisure Ltd

    • 20 September 2017
    • Number of complaints: 2

    Media: Internet (on own site)
    Topic: Health conditions

  • East Coast Main Line Company Ltd

    • 20 September 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

Mail order cases (16)
  • Teentoday Ltd t/a Maximumpop!

    • 13 September 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Gambling

  • Lingerie Outlet Store Ltd

    • 30 August 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Clothing, shoes and jewellery

  • Stafco Ltd t/a Handpresso UK

    • 21 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Food, drink and supplements

  • Hearst Magazines UK Ltd t/a Good Housekeeping

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Sports, leisure and hobbies

  • Spar (UK) Ltd

    • 14 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nisa Retail Ltd

    • 07 June 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Nickelodeon UK Ltd

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Sports, leisure and hobbies

  • carpediememmie.co.uk

    • 31 May 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions

  • Willow Bracelets

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Clothing, shoes and jewellery

  • coralisland.co.uk

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions, Food, drink and supplements

Database cases (6)
  • We Buy Any Car Ltd

    • 16 August 2017
  • Uber BV

    • 08 March 2017
  • Price Engines Ltd t/a Home Improvement Quotes

    • 01 March 2017
  • GlaxoSmithKline UK Ltd

    • 22 February 2017
  • Totaljobs Group Ltd

    • 08 February 2017
  • Holiday Extras Ltd t/a Holiday Extras

    • 14 December 2016