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Alpro (UK) Ltd t/a Alpro
A poster for an almond drink was banned for making misleading environmental claims, in particular, that the product was ‘good for the planet’.
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British Gas Services Ltd t/a British Gas
Two TV ads, a website and tweet by British Gas for their HomeCare Cover service were banned for misleadingly implying that emergency call outs were available to all customers at short notice.
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Hey Habito Ltd
A TV and a video on demand ad for a mortgage broker were banned for exaggerating the likelihood of future significant interest rate rises.
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Rematch Credit Ltd t/a DivideBuy
A poster for a buy now play later credit service provider was banned for not making it sufficiently clear that it offered a form of credit and for being irresponsible.
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The Workers Union Ltd
A paid-for search ad and a website ad for an employment-related services company was banned for misleadingly implying that they were a trade union.
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Warburtons Ltd
Two ads for Warburtons were not found to be misleading.
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BrewDog plc
Three social media posts by BrewDog broke the CAP Code for making misleading claims relating to a promotion.
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Primark Stores Ltd
An Instagram post by influencer Gabby Allen promoting Primark products was banned for not being obviously identifiable as an ad.
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Tomwill (Holdings) Ltd
Six ads promoting a strategy for treating anxiety were banned for not holding evidence to support the claims and for discouraging essential treatment for conditions for which medical advice should be sought.
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Charlotte Tilbury Beauty Ltd
An Instagram Reel and an Instagram Story posted by an influencer were banned for not being obviously identifiable as ads.
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Copper Clothing Ltd t/a Copper Clothing
A radio ad for a facemask was banned for misleadingly implying that it could rapidly de-activate COVID-19 particles.
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Dormeo UK Ltd
A TV ad for a mattress was banned for making misleading savings claims.
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Gemporia Ltd
A teleshopping presentation for CBD Oils was banned for misleadingly implying that the food supplements could prevent, treat or cure human disease.
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Kiddies Kingdom Ltd
A website ad for children’s clothes and products were banned for making misleading savings claims.
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The A&S Leisure Group
A website and Facebook post for a casino was banned for creating the impression that consumers could gamble without limits or restrictions.
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Vodafone Ltd t/a Voxi, vodafone
A website ad for Voxi was banned for making misleading price claims.
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Kinetique Ltd t/a Ethica Diamonds
A website ad for diamonds was banned for not making clear that the products were made of substitute materials and were not laboratory-grown diamonds.
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London Medical Academy - Pre Medical Education Ltd t/a London Medical Academy
A website ad promoting medical courses was banned for implying that they were accredited higher education courses and that they were recognised by the GMC when this was not the case.
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salesforce UK Ltd
A Video on Demand (VOD) ad for Salesforce was not likely to cause serious or widespread offence.
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HairCybele
An Instagram Story by Jennifer Metcalfe promoting a hair styling device was not obviously identifiable as an ad. We referred the matter to CAP’s Compliance team.
Rulings
Our rulings are published every Wednesday and set out on the public record how, following investigation, the advertising rules apply and where we draw the line in judging whether an ad has broken the rules. We also publish a list of companies and organisations which, following receipt of a complaint, agreed to amend or withdraw their ad without the need for a formal investigation.
Rulings (189)