Rulings (232)
  • Chuckling Goat Ltd

    • Upheld
    • Transport, Website (own site)
    • 13 May 2020

    A poster ad and website claims by a food provider broke the rules by implying its products prevented, treated or cured human disease.

  • PCK SKIN (Manchester) Ltd t/a SkinSpaceUK

    • Upheld
    • Email
    • 13 May 2020

    A promotional email, by an aesthetic clinic, offering vitamin injections broke the rules by promoting prescription-only medicines to the general public.

  • Anglian Windows Ltd t/a Anglian Home Improvements

    • Upheld
    • 05 August 2020

    A website ad for home appliances was banned for making misleading savings claims.

  • Everest Ltd

    • Upheld
    • 05 August 2020

    A website ad for new household windows and doors was banned for making misleading savings claims.

  • Harvey Water Softeners Ltd

    • Upheld
    • 05 August 2020

    A leaflet for a water softener misleadingly claimed that the product produced glossier hair and softer skin.

  • Serenity Technologies Ltd t/a Neocremations

    • Upheld
    • 05 August 2020

    A website ad for a cremation service was banned for denigrating the company’s competitors.

  • The Regenerative Clinic Ltd

    • Upheld
    • 05 August 2020

    A newspaper ad for joint pain treatment was banned for implying that the treatment permanently relieved discomfort associated with arthritis.

  • ContextLogic Inc t/a Wish.com

    • Upheld
    • App (paid ad), Game (mobile/app)
    • 29 July 2020

    Four in-app ads for the e-commerce platform Wish were banned for placing explicit sexual images in apps that were likely to be used by children.

  • HiSmile Pty Ltd

    • Upheld
    • Social media (paid ad)
    • 22 July 2020

    A Snapchat story ad for a teeth whitening product made misleading claims about its effectiveness.

  • Online Tax Rebates Ltd

    • Not upheld
    • Website (own site)
    • 22 July 2020

    A website ad for tax rebate quotes did not misleadingly imply consumers could obtain an estimate before deciding whether to proceed with a claim.

  • BOXT Ltd

    • Upheld in part
    • Television, Social media (own site)
    • 15 July 2020

    A YouTube and TV ad for a BOXT boiler was banned for making misleading price comparison claims.

  • Procter & Gamble (Health & Beauty Care) Ltd

    • Upheld
    • Poster, Transport
    • 08 July 2020

    A poster advertising nasal spray made misleading claims about its effectiveness against eliminating cold symptoms.

  • Shell UK Ltd

    • Upheld
    • Radio
    • 08 July 2020

    A radio ad for Shell’s loyalty scheme was banned for being misleading.

  • Telefonica UK Ltd t/a O2

    • Upheld
    • National press
    • 08 July 2020

    Two newspaper ads for O2 made misleading claims about the total cost of an iPad and Surface Pros.

  • Lemongrassrice Ltd

    • Upheld
    • Social media (paid ad)
    • 24 June 2020

    A paid-for Facebook post by an online retailer made misleading claims that its product, a bra, could reduce the risk of breast cancer.

  • Paul Coleman

    • Upheld
    • Website (own site)
    • 17 June 2020

    A website promoting gambling systems made misleading claims about the success and profitability of the system and was socially irresponsible for suggesting gambling could provide an alternative to employment or was a way to achieve financial security.

  • ParcelHero.com Ltd

    • Upheld
    • Website (own site)
    • 10 June 2020

    A website for a parcel delivery service made a misleading claim about “next day” delivery.

  • LC International Limited t/a Coral

    • Upheld
    • Social media (own site)
    • 03 June 2020

    A tweet on a gambling company’s Twitter feed broke the rules by presenting a promotion in a way that was likely to encourage potentially harmful gambling behaviour.

  • Not Guilty Food Co Ltd t/a The Skinny Food Co

    • Upheld
    • Website (own site), Social media (own site)
    • 27 May 2020

    A paid social media ad and a website for Skinny Sauce products made nutrition claims that implied they were calorie-free or energy free when they did not meet the conditions of use for the claims.

  • Procter & Gamble UK

    • Upheld in part
    • Website (paid ad), Website (own site)
    • 27 May 2020

    A website and an internet display ad for dishwasher tablets did not make misleading “best on test” claims but the display ad broke the rules on comparisons with identifiable competitors.

Informally resolved (27)
  • AB Electrolux

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Appliances, electronics and machinery

  • AXN Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • Amazon Europe Core Sarl

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Appliances, electronics and machinery

  • B&Q plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • B&Q plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Delivery, construction and logistics

  • Blue SAS

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Holidays, travel and motoring

  • Cameron Mackintosh Ltd - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Pricing and charges

  • Dockyard Social CIC

    • 04 December 2019
    • Number of complaints: 2

    Media: Internet (social networking), Leaflet
    Topic: Food, drink and supplements

  • Expedia.com Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • Harrington & Byrne Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Clothing, shoes and jewellery

  • Howarth Homes plc

    • 04 December 2019
    • Number of complaints: 1

    Media: National press
    Topic: Property sales and lettings

  • In The Style Fashion Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Clothing, shoes and jewellery

  • JD Sports Fashion Plc

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • John Lewis Partnership plc

    • 04 December 2019
    • Number of complaints: 3

    Media: National press, Internet (social networking), Point of sale
    Topic: Promotions and competitions

  • Lifecycle Marketing - unconfirmed

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Children and the vulnerable

  • MyCityDeal Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions

  • Peloton Interactive UK Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site), Internet (social networking), Television
    Topic: Sports, leisure and hobbies

  • Person(s) unknown

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Gender, sex and relationships

  • RB UK Commercial Ltd

    • 04 December 2019
    • Number of complaints: 4

    Media: Television
    Topic: Home and garden

  • Specsavers Optical Group Ltd

    • 04 December 2019
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Promotions and competitions