Rulings (38)
  • Make The Air Fair

    • Upheld
    • Poster, Internet (social networking), Internet (display), Regional press
    • 07 February 2018

    A paid-for Facebook post, regional press ad, poster and internet display ad for Make The Air Fair:a. The paid-for Facebook post, seen in early December 2016, was headed “Make The Air Fair” and stated “Our airwaves are up for sale. BT already own too much and now they want even more. Tell Sharon White, Head of Ofcom, sh...

  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption stated, “Oh Elf...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a dark room....

  • Ryanair Ltd

    • Not Upheld
    • Poster, Television, Radio
    • 07 February 2018

    A TV ad, a radio ad and a poster for Ryanair:a. The TV ad, seen on 26 September 2017, featured images of people travelling on a Ryanair plane. The voice-over stated, "Discover why more and more people are choosing Europe's number one airline." On-screen text stated "IATA Scheduled passengers carried: 201...

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image stat...

  • Geox SpA

    • Upheld
    • Television
    • 24 January 2018

    A TV ad for Geox SpA, a shoe retailer, seen on the Disney Junior Plus channel on 11 August 2017, featured a voice-over stating, “With the purchase of a pair of Geox, you’ll get Geox XLight”. Children were shown holding four miniature Geox shoes on keyrings which contained lights (XLights), followed by two of the device...

  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerky m...

  • Buck Inn

    • Upheld
    • Internet (on own site)
    • 10 January 2018

    Two Facebook posts for the Buck Inn, a pub in Darlington:a. The first post, dated 8 September 2017, stated “German Grub Night at The Buck Inn Dont mention ze war!”. The post included an image of a poster titled “german night” with text stating “Set 3 Course Meal Including Popular German Dishes £19.95pp, “Graham Ze Chef...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER THOUGHT ABO...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Trans...

  • eHarmony UK Ltd

    • Upheld
    • Poster
    • 03 January 2018

    A billboard ad on a London Underground platform for the online dating service, eHarmony, seen on 4 July 2017, featured the headline claim "Step aside, fate. It's time science had a go at love". Further text stated "Imagine being able to stack the odds of finding lasting love entirely in your favour. eHar...

  • All-Dolled-Up

    • Upheld
    • Internet (on own site), Internet (social networking)
    • 20 December 2017

    Two Instagram posts and a website for All Dolled Up, a cosmetic surgery company, seen in August 2017:a. A post on all.dolled.up.surgery’s Instagram page included an image with text stating, “£1000 DISCOUNT + extra massage treatments ON GROUP BOOKINGS FOR SEPTEMBER 2017 ONLY YOU PLUS THREE FRIENDS Terms and Conditions A...

  • Elevate Credit International Ltd t/a Sunny Loans

    • Not Upheld
    • Transport
    • 20 December 2017

    A poster for Sunny, seen on the London Underground network on 6 September 2017, featured an image of a man sitting in a deck chair wearing sunglasses and flip flops. Text stated “That’s life support … When you need some emergency cash, stress not”. Smaller text in the corner of the poster stated “Representative 750% AP...

  • Moss Bros Group Plc

    • Upheld
    • Internet (on own site), Point of sale
    • 20 December 2017

    A website ad and a point of sale promotion for Moss Bros:a. The website www.moss.co.uk, seen on 21 August 2017, andb. The point of sale promotion, seen on 24 August 2017, both showed a model wearing a three piece suit. Text in both stated "Suit plus extra trouser & 2 shirts £139".

  • PWB Health (UK) Ltd

    • Upheld
    • Poster, Internet (on own site)
    • 20 December 2017

    A video on www.breastlight.com, seen in August 2016, and a poster seen in July 2016, promoted a self-examination device.a. The video included on-screen text which stated, “’Something like Breastlight that'll help identify a problem earlier, is just wonderful’ Fawn Leith, Family Nurse; ’Breastlight may increase confiden...

  • Supergroup Internet Ltd t/a Superdry

    • Upheld
    • Internet (social networking)
    • 20 December 2017

    A Facebook post for Superdry, dated 28 October 2017, included text which stated, “This is the jacket that gives you a different view ft. Nightscape”. The post included a short video of the free runner Nightscape, also known as Harry Gallagher, walking outdoors, along a high-up exposed steel support beam at night, high...

  • JD Sports Fashion plc t/a Millet Sports

    • Upheld
    • Internet (on own site)
    • 13 December 2017

    Two ads seen on www.milletsports.co.uk in July and August 2017:a. A product listing for a tennis racket bag stated “Was £30.00 [crossed out] Now £6.00 Save 80%”.b. A product listing for tennis racket grips stated “Was £60.00 Now £37.00 (Save 38%).

  • ProgressPlay Ltd

    • Upheld
    • Internet (social networking)
    • 13 December 2017

    A promoted tweet seen on 8 September 2017 featured an image of female presenters in their swimwear from a daytime television show and the text, “You can put lipstick on a pig, but it’s still a pig. #LooseWomen18”.

  • Raigins Cleaning Services

    • Upheld
    • Internet (sales promotion)
    • 13 December 2017

    A competition to win a Henry Hoover, seen on Raigins Cleaning Service's Facebook page in February 2017.

  • Woburn Enterprises Ltd t/a Woburn Safari Park

    • Not Upheld
    • Television
    • 13 December 2017

    A TV ad for Woburn Safari Park was seen on 25 August 2017. The ad began with a scene showing a car driving into Woburn Safari Park. The ad then depicted a young boy and a young girl looking out of the window from the backseats of a car. The ad then showed shots of different animals found in the safari park and also the...

Informally resolved (85)
  • Asos.com Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • DSG Retail Ltd t/a Currys/PCWorld

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • EE Ltd t/a EE

    • 07 February 2018
    • Number of complaints: 3

    Media: Television
    Topic: Computers, phones and telecoms, Clothing, shoes and jewellery, Sports, leisure and hobbies

  • FirstGroup plc t/a First South Yorkshire

    • 07 February 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Holidays, travel and motoring

  • Rocks and Co Productions Ltd

    • 07 February 2018
    • Number of complaints: 2

    Media: Television
    Topic: Clothing, shoes and jewellery

  • Top Shop/Top Man Ltd t/a Topshop

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • Damartex UK Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Catalogue
    Topic: Clothing, shoes and jewellery

  • Marks and Spencer plc

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Clothing, shoes and jewellery

  • Reebok International Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • Samsung Electronics (UK) Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • Sportsdirect.com Retail Ltd t/a Sports Direct

    • 31 January 2018
    • Number of complaints: 1

    Media: Point of sale
    Topic: Clothing, shoes and jewellery

  • 21 Three Clothing Company Ltd t/a PrettyLittleThing

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Promotions and competitions, Clothing, shoes and jewellery

  • Claire's Accessories UK Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Clothing, shoes and jewellery

  • Louis Vuitton UK Ltd t/a Louis Vuitton

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • Mills Medical Services Ltd t/a Moorgate Aesthetics

    • 24 January 2018
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • Pour Moi Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Clothing, shoes and jewellery, Sports, leisure and hobbies

  • Pro-Direct Sport Ltd t/a Pro:Direct Sport

    • 24 January 2018
    • Number of complaints: 1

    Media: Insert
    Topic: Clothing, shoes and jewellery

  • Solitair Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Clothing, shoes and jewellery

  • Sportsdirect.com Retail Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

  • The Bradford Exchange Ltd

    • 24 January 2018
    • Number of complaints: 1

    Media: Magazine
    Topic: Health conditions, Clothing, shoes and jewellery