Rulings (76)
  • Croftscope Ltd t/a BOCA

    • Upheld
    • National press
    • 22 November 2017

    An ad for BOCA organic toothpastes was seen in the Raconteur supplement which was included in the Times newspaper on 28 July 2017. The ad featured a black and white image of the body of a naked woman, who was wearing only a pair of strappy heels. The woman in the image was shown reclining in a chair and facing a win...

  • Mist Fire Suppression Ltd

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    The homepage of the website for the Nebula fire mist system www.mistfs.co.uk seen on 24 April 2017 featured the claim, "Systems tested in accordance with BS8458:2015." Text on a moving image carousel stated "Designed, installed and certified to current Building regulations - BS8458". On a separat...

  • Redfoot Shoes Ltd t/a Goodwin Smith

    • Upheld
    • Internet (on own site), E-mail, Internet (social networking), Internet (video)
    • 15 November 2017

    Ads for Goodwin Smith Shoes seen in August 2017:

    a. An email included the claim “Fancy a pair?” and was accompanied by an image of three women wearing just knickers, with one woman’s breasts exposed, the second covering her chest with her arm with her nipple exposed and the third posed in front of the others ...

  • Royal Mail Group Ltd

    • Upheld
    • Internet (social networking), Internet (video)
    • 15 November 2017

    A paid-for video ad on Twitter and a Video On Demand (VOD) ad for Royal Mail:

    a. The video ad on Twitter, seen on 27 July 2017, featured a scene with customers and staff in a bank. A short while later a gang of men in balaclavas with baseball bats entered the bank and shouted, “This is a robbery”. The staff an...

  • AN & Associates t/a www.perfectsculptbras.com

    • Upheld in part
    • Internet (display)
    • 08 November 2017

    A video ad for bras from www.perfectsculptbras.com, seen in a Mashable story on Snapchat on 16 July 2017, depicted a woman trying on different bras and tops.

  • Erics Angling Centre Ltd

    • Upheld
    • Internet (social networking)
    • 01 November 2017

    A paid-for post shown on Erics Angling Centre’s Facebook page and seen on 30 July 2017 featured an image of a woman with her mouth open and wiping the bottom of her lip with a napkin and featured the text, “… Prices that are easy to swallow”.

  • Protein Revolution Ltd t/a V24 Shot

    • Not Upheld
    • Poster, Internet (social networking)
    • 01 November 2017

    Two ads for a protein supplement, seen in May 2017:

    a. A poster ad, seen on London Underground, featured a woman wearing workout gear, in particular a cropped bra top and leggings. A headline stated "THINK SMALL. V24 SHOT. The NEW way to take Protein". The ad featured an image of the product, and adj...

  • Surrey Police

    • Upheld
    • Television
    • 25 October 2017

    A TV ad for Surrey Police, seen on 4 August 2017, depicted a phone sitting on a table next to a sofa. A baby or young child could be heard crying through the adjacent wall. Text appeared on the screen stating “Hello, Surrey Police 999 emergency. My neighbour’s kids are being noisy”. “Noisy”, written in blue text, wa...

  • TFHC Ltd t/a Transform

    • Not Upheld
    • Television
    • 18 October 2017

    A TV ad for the cosmetic surgery provider Transform, seen in early June 2017, featured a voice-over that stated, “Every day is a great day when you’re doing the things you like to do. Being with the people you love to be with. Living your life the way you want to live it. If you’ve decided on breast surgery you can ...

  • Annexio Ltd t/a World Lottery Club

    • Upheld
    • Internet (on own site)
    • 11 October 2017

    An ad for World Lottery Club seen in the complainant’s Facebook newsfeed on 14 June 2017, stated “How about never working again or starting an empire! Spend it your own way, you’d be one of the UK’s wealthiest lottery winners”. This was accompanied by a picture with a red bar that stated “BREAKING NEWS”. Further tex...

Informally resolved (146)
  • Backstage Rockstar Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Clothing, shoes and jewellery

  • JR Recruitment Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Recruitment and work

  • TM Lewin & Sons Ltd

    • 22 November 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Clothing, shoes and jewellery

  • Mr Tyres (Andover) Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: Directory
    Topic: Holidays, travel and motoring

  • Revo Media t/a Lightspace

    • 15 November 2017
    • Number of complaints: 1

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • Sweet Cures

    • 15 November 2017
    • Number of complaints: 1

    Media: Poster
    Topic: Health conditions

  • Virgin Rail Group Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: Poster
    Topic: Holidays, travel and motoring

  • 21 Three Clothing Company Ltd t/a prettylittlething.com

    • 08 November 2017
    • Number of complaints: 1

    Media: Internet (e-tailing)
    Topic: Clothing, shoes and jewellery

  • Allied Apparels Ltd t/a Sync With Style

    • 08 November 2017
    • Number of complaints: 1

    Media: Internet (e-tailing)
    Topic: Clothing, shoes and jewellery

  • Inksville Ltd t/a mazzycranks.com

    • 08 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Clothing, shoes and jewellery

Mail order cases (3)
  • Lingerie Outlet Store Ltd

    • 30 August 2017
    • Number of complaints: 1

    Media: Internet (sales promotion)
    Topic: Promotions and competitions, Clothing, shoes and jewellery

  • Willow Bracelets

    • 24 May 2017
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Clothing, shoes and jewellery

  • National Magazine Company Ltd t/a Cosmopolitan

    • 08 February 2017
    • Number of complaints: 1

    Media: Unknown
    Topic: Clothing, shoes and jewellery

Database cases (3)
  • Norwich Dance Wear Ltd t/a Porselli

    • 31 May 2017
  • Moss Bros Group Plc

    • 21 December 2016
  • Holiday Extras Ltd t/a Holiday Extras

    • 14 December 2016