Rulings (54)
  • JD Sports Fashion plc

    • Upheld in part
    • Internet
    • 28 August 2024

     A Facebook page, a Facebook reel, a paid-for Facebook post and a poster condoned irresponsible, unsafe driving, but didn’t irresponsibly feature riders not wearing protective gear.

  • FL19 CIC t/a Frontline 19

    • Not upheld
    • Cinema
    • 17 July 2024

    A cinema ad for a non-profit support service wasn't irresponsible and did not cause unjustifiable distress.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • 10 July 2024

    A paid-for Facebook ad for a mobile app game did not make it sufficiently clear that the game contained loot boxes.

  • Spectrum Awakening

    • Upheld
    • Social media (paid ad)
    • 03 July 2024

    A paid-for Facebook ad made claims that a supplement could help to prevent, treat or cure developmental language disorder, autism and ADHD.

  • Alzheimer's Society

    • Not Upheld
    • 05 June 2024

    Three TV ads and a radio ad for a charity were not irresponsible, did not cause serious or widespread offence, and did not cause unjustifiable distress.

  • iVape London Ltd

    • Upheld
    • Email
    • 05 June 2024

    An email broke the rules by directly promoting to consumers unlicensed nicotine-containing e-cigarettes and their components.

  • Sony Interactive Entertainment Network Europe Ltd t/a PlaySation

    • Not upheld
    • 22 May 2024

    An ad for 'Call of Duty Modern Warfare III' was not irresponsibly targeted.

  • Whitbread Group plc t/a Premier Inn, Beefeater

    • Upheld
    • Search (paid)
    • 01 May 2024

    A paid-for search ad made misleading claims about the price of hotel rooms.

  • Sparks Information PTE Ltd t/a Hunting Sniper

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.

  • Top Games Inc

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for X ad for the game Evony: The King’s Return featured gameplay that was not representative of the actual game.

  • Aldi Stores Ltd t/a Aldi

    • Upheld
    • National press
    • 20 March 2024

    A wrap around national press ad made misleading comparative claims which could not be verified, as well as a misleading claim about prices compared to last year.

  • Electronic Arts Ltd t/a EA

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    Two paid-for Facebook ads for Golf Clash, a mobile app game, omitted material information about the inclusion of loot boxes.

  • Hing Fo International Ltd t/a ALFABAR

    • Upheld in part
    • Poster
    • 20 March 2024

    A poster for an electronic cigarettes brand was irresponsible for being likely to appeal particularly to under-18s, but was not inappropriately targeted. 

  • Jagex Ltd

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for online game RuneScape omitted material information about the inclusion of loot boxes.

  • LeoVegas Gaming plc t/a Bet MGM

    • Not upheld
    • Television
    • 20 March 2024

    A TV ad for Bet MGM featuring Chris Rock was not likely to be of strong appeal to under-18s.

  • Lindar Media Ltd t/a MRQ.com

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for gaming website MrQ.com featured cartoon imagery that was likely to be of strong appeal to under-18s.

  • Miniclip (UK) Ltd

    • Upheld
    • Social media (paid ad)
    • 20 March 2024

    A paid-for Facebook ad for an online game omitted material information about the inclusion of loot boxes.

  • Simba Sleep Ltd

    • Upheld
    • Internet (website content)
    • 06 March 2024

    A website featured misleading claims around reference prices and associated savings.

  • Lenovo Technology (UK) Ltd

    • Upheld
    • Email
    • 28 February 2024

    An email contained the misleading claim “Get 10% off any product”.

  • Strafe Esports Ltd t/a LevelTap

    • Upheld
    • Social media (paid ad)
    • 28 February 2024

    A paid-for ad on Facebook linked alcohol with an activity where drinking would be unsafe or unwise, and was irresponsible.

Informally resolved (8)
  • Enterprise Tackle Ltd

    • 04 September 2024
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • Virgin Active Ltd t/a Virgin Active Ltd

    • 28 August 2024
    • Number of complaints: 1

    Topic: Pricing and charges

  • Build Hollywood Ltd

    • 21 August 2024
    • Number of complaints: 0

    Media: Poster
    Topic: Alcohol

  • Sportsdirect.com Retail Ltd t/a Sports Direct

    • 21 August 2024
    • Number of complaints: 0

    Topic: Sports, leisure and hobbies

  • G.Network Communications Ltd

    • 07 August 2024
    • Number of complaints: 0

    Media: Internet
    Topic: Sports, leisure and hobbies

  • Kentucky Fried Chicken (Great Britain) Ltd t/a KFC

    • 24 July 2024
    • Number of complaints: 0

    Topic: Food, drink and supplements

  • House of Fraser Ltd

    • 17 July 2024
    • Number of complaints: 0

    Media: Email
    Topic: Pricing and charges

  • Dolphin Fitness Ltd

    • 12 June 2024
    • Number of complaints: 1

    Topic: Sports, leisure and hobbies