Rulings (73)
  • Frasers Group Trading Ltd t/a Sports Direct

    • Upheld
    • Website (own site)
    • 02 September 2026

    A product page on the Sports Direct website made misleading claims about reference price and associated savings.

  • SheMed Ltd

    • Upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Reddit ad for a female-focused medical weight-loss service promoted weight-loss prescription-only medicines to the public, against the law and our rules, was likely to exploit consumers’ insecurities relating to body image and weight and was irresponsible.

  • The Monty Bojangles Co Ltd

    • Not upheld
    • Social media (paid ad)
    • 02 September 2026

    A paid-for Instagram ad for Monty Bojangles didn’t break the less healthy food rules because it was a small and medium-sized enterprise and was therefore exempt.   

  • Airbrush

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads and a website for a hairstyling company misleadingly implied they were endorsed by fashion brands, used unrelated influencer content to promote their product and didn’t have evidence to show that testimonials were genuine.

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy failed to make their commercial intent clear and falsely implied they were acting for purposes outside their trade by presenting websites used for advertising purposes as independent review sites. They also promoted weight loss prescription-only ...

  • Bolt Healthcare Ltd t/a Bolt Pharmacy

    • Upheld
    • 29 July 2026

    Two paid-for Facebook ads for an online pharmacy promoted weight loss prescription-only medicines to the public, against the law and our rules.

  • BoyleSports (Gibraltar) Ltd t/a BoyleSports

    • Upheld
    • 29 July 2026

    A paid-for online display ad for a gambling company encouraged gambling behaviour that was socially irresponsible and could lead to financial harm by encouraging frequent and repetitive participation.  

  • Dignity Funerals Ltd t/a Simplicity Cremations

    • Upheld
    • Television
    • 22 July 2026

    Two TV ads for a funeral provider didn’t make clear that the funeral plans advertised were for non-attended cremations only.   

  • Eurowings GmbH t/a Eurowings

    • Upheld
    • Search (paid)
    • 15 July 2026

    A paid-for Google ad for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions from a specific flight without suitable evidence to support these claims. 

  • Kind Patches Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad for a supplement company made claims that a supplement patch could help with weight-loss and made medicinal claims for products that weren’t authorised by the Medicines and Healthcare products Regulatory Agency (MHRA). The ad was also socially irresponsible and incl...

  • Origin Sleep UK Ltd t/a Origin Mattress

    • Upheld
    • Website (own site)
    • 15 July 2026

    A website for a mattress company made misleading savings claims and misleadingly implied that discount offers were time-limited and that people needed to act more quickly than necessary to take advantage of an offer. 

  • Phlo Technologies Ltd

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    A paid-for Facebook ad promoted weight-loss prescription-only medicines to the public, against the law and our rules. 

  • Qatar Airways Group QCSC t/a Qatar Airways

    • Upheld
    • Social media (paid ad)
    • 15 July 2026

    Two paid-for LinkedIn posts for an airline gave a misleading impression of their flights environmental impact and implied that people could pay to fully offset the carbon emissions of a specific flight without suitable evidence to support this claim.   

  • Adidas UK Ltd t/a adidas

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid-for Google ad for adidas made misleading environmental claims.

  • Big Fang Collective Ltd t/a Golf Fang

    • Upheld
    • Leaflet, brochure, catalogue or directory
    • 24 June 2026

    A leaflet for an indoor golf venue didn’t make clear it was an ad and caused unjustified distress by resembling a parking ticket. 

  • Calvin Klein Europe BV t/a Calvin Klein

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid-for Google ad for Calvin Klein made misleading environmental claims.

  • Express Healthcare Ltd t/a pharmacyonline.co.uk

    • Upheld
    • Social media (paid ad)
    • 24 June 2026

    A paid-for Meta ad and website for an online pharmacy promoted prescription-only medicines to the public, against the law and our rules. 

  • Uniqlo (UK) Ltd t/a UNIQLO

    • Upheld
    • Search (paid)
    • 24 June 2026

    A paid- for Google ad for UNIQLO made misleading environmental claims.   

  • MN2S Management Ltd t/a MN2S

    • Upheld
    • Website (own site)
    • 17 June 2026

    A website for a talent agency misleadingly stated that Seph Lawless was represented by the agency and was available to be booked through them.

  • Pure Cremation Funeral Planning Ltd t/a Pure Cremation

    • Upheld
    • Television
    • 17 June 2026

    A TV ad for Pure Cremation misleadingly implied that their standard funeral plan included an attended funeral service and failed to make clear where a plan was limited to a non-attended cremation.