Rulings (14)
  • Bodystreet Franchise (UK) Ltd t/a Bodystreet

    • Upheld
    • 25 June 2025

    A website made unsubstantiated claims that 20 minutes of exercise at their studio was enough for a week, that Electro Muscle Stimulation (EMS) training would lead to a reduction in body fat in a short time and that they were Europe's leading provider of EMS training.

  • Cambridge Corporate Consultants Ltd t/a The Claims Guide

    • Upheld
    • Social media (own site)
    • 16 April 2025

    An post on X by The Claims Guide misleadingly implied that their company was approved, endorsed or authorised by the UK Government.

  • Foreo AB t/a Foreo

    • Upheld in part
    • Internet
    • 09 April 2025

    A product listing on Amazon made unsubstantiated claims that an IPL device could reduce or remove hair permanently and that treatments was ‘pain-free’.

  • Tesco Stores Ltd

    • Not upheld
    • Digital outdoor
    • 12 February 2025

    An outdoor digital poster comparing the Tesco Clubcard and Sainsbury’s Nectar loyalty card schemes wasn’t misleading.

  • The Essence Vault Ltd

    • Upheld
    • Social media (paid ad)
    • 15 January 2025

    A paid-for Facebook ad made misleading pricing claims.   

  • Jaded London Ltd

    • Upheld
    • Social media (own site)
    • 11 December 2024

    An Instagram post was socially irresponsible and caused serious offense by featuring a harmful stereotype by objectifying and sexualising women.

  • Guang Zhou Shi Chen Ming Ke Ji You Xian Gong Si t/a MENGCOOL

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Jess Sheppard’s account featuring affiliate links weren't obviously identifiable as ads.

  • THG Beauty Ltd t/a Look Fantastic

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    An Instagram story highlight on Erim Kaur’s account wasn’t obviously identifiable as an ad.

  • Wenzhou Xinyu Maoyi Youxian Gongsi t/a XINYU TRADE

    • Upheld
    • Social media (influencer or affiliate ad)
    • 25 September 2024

    Two Instagram stories on Mel Lloyd’s account featuring affiliate links weren't obviously identifiable as ads.

  • Nasty Gal Ltd

    • Upheld
    • Social media (own site)
    • 11 September 2024

    A promotion on the Nasty Gal Instagram page failed to clearly publish the winner of a competition.

  • CPD Regulatory Office

    • Upheld
    • Internet
    • 28 August 2024

    A website made misleading claims about being affiliated with government bodies, misleading claims to have accreditation providers that met government-approved standards, and misleadingly using organisations’ names and logos to suggest an affiliation.

  • Valterous Ltd t/a Therapie Clinic

    • Upheld
    • Internet
    • 21 August 2024

    A website and Instagram ad made misleading and unsubstantiated saving claims.   

  • ZOE Ltd

    • Upheld
    • Social media (paid ad)
    • 14 August 2024

    A paid-for Facebook ad for Zoe featuring a testimonial from Steven Bartlett misleadingly omitted that he was an investor in the company.

  • Wild Cosmetics Ltd

    • Upheld
    • Internet
    • 24 July 2024

    A pre-roll YouTube ad for Wild deodorant misleadingly implied that there was a link between competing deodorant products and breast cancer.

Informally resolved (1)
  • L'OrĂ©al (UK) Ltd

    • 17 July 2024
    • Number of complaints: 0

    Topic: Beauty products, grooming and hygiene