Rulings (35)
  • Sweet Bee Organics Ltd

    • Upheld
    • Website (own site)
    • 29 October 2025

    A website for a beauty products retailer made medicinal claims about an unlicensed product.

  • Charlie Johnson

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    Two paid-for social media ads by Charlie Johnson, a business coach in the fitness industry, misleadingly implied that claimed lifestyle and earning results were typical and that a promotion was time limited when this wasn’t the case.

  • Grant Cardone Training Technologies Inc t/a Grant Cardone

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Facebook ad for an online business event by businessman Grant Cardone misleadingly implied that claimed earnings results were typical.

  • Jessica Crane Ltd

    • Upheld
    • Social media (paid ad), Website (own site)
    • 15 October 2025

    A paid-for Facebook and Instagram ad for a wealth and business coach company, run by Jessica Crane, misleadingly implied that lifestyle and earnings results were typical, misled in relation to the content of training material available for free and made unsubstantiated claims about the number of top salon owners using ...

  • Robbins Research International Inc t/a Tony Robbins

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Facebook post by Tony Robbins advertising a business coaching course misleadingly implied that claimed earnings results were typical.

  • Self Made Girl Boss Ltd

    • Upheld
    • Social media (paid ad)
    • 15 October 2025

    A paid-for Instagram post for a business coaching company, misleadingly implied that stated lifestyle and earning results were typical, included qualifications that contradicted the claims that they qualified, and failed to make the distinction between free and priced items clear.

  • Community Fibre Ltd

    • Upheld
    • Website (own site)
    • 08 October 2025

    Two pages on the Community Fibre website misleadingly implied that they were the number one rated for internet provider and that they had the most 5 star reviews on third party website. 

  • Indigo Sun Retail Ltd t/a Indigo Sun

    • Upheld
    • Website (own site)
    • 17 September 2025

    A website for a sunbed tanning salon company made misleading and irresponsible claims about the health benefits that could be obtained from the use of sunbeds.

  • L'Oréal (UK) Ltd t/a La Roche – Posay

    • Upheld in part
    • Internet (classified)
    • 17 September 2025

    A product listing on the La Roche Posay website didn’t provide sufficient information to allow consumers to verify comparisons with identifiable competitors. We also investigated whether the ad made unsubstantiated claims but didn’t find it to be in breach of the rules.

  • Person(s) Unknown t/a YourDailyPatch

    • Upheld
    • Search (paid)
    • 17 September 2025

    A paid-for Google ad for diet patches made unsubstantiated and misleading claims that their patch could assist with fat burning and weight-loss.

  • Colgate-Palmolive (UK) Ltd

    • Upheld
    • 20 August 2025

    A TV ad for Sanex shower gel was likely to cause serious offence by featuring a racial stereotype.

  • Lloyds Bank plc t/a Lloyds Banking Group (LBG)

    • Upheld
    • National press
    • 20 August 2025

    A national press ad for Lloyds Bank misleadingly implied that they had made donations to social housing projects and omitted significant information that put these claims into context.

  • Arrae Inc

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Cheeky Baby Products Ltd

    • Upheld
    • Website (own site)
    • 06 August 2025

    A blog post misleadingly implied that reusable nappies could help earlier toilet training.

  • Evolution Slimming Ltd

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    A paid-for Meta ad for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Myota GmbH

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Facebook ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Ovira Australia t/a Ovira UK

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • The Clean Supps LLC t/a Inno Supps

    • Upheld
    • Social media (paid ad)
    • 06 August 2025

    Two paid-for Meta ads for food supplements made unauthorised and misleading medical and health claims for weight loss.

  • Marks and Spencer plc

    • Upheld in part
    • Email, App (own claim), Website (own site)
    • 23 July 2025

    A page within the Marks and Spencer app was socially irresponsible by portraying a model as unhealthily thin. A website, email and second app page were also investigated but did not break the rules.

  • Asos.com Ltd

    • Not upheld
    • App (own claim)
    • 16 July 2025

    An in-app ad for a clothing company, was not irresponsible and did not promote an unhealthy body image.