Rulings (228)
  • Oatly UK Ltd t/a Oatly

    • Upheld in part
    • Television, Newspaper, Social media (own site)
    • 26 January 2022

    Two TV ads, a paid-for Facebook post, a paid-for Twitter post and two newspaper ads for an oat drink company were banned for making misleading environmental claims. 

  • Mamnick

    • Upheld
    • Social media (own site)
    • 19 January 2022

    A tweet by a clothing retailer advertising cycling kit was banned for glamorising guns. 

  • Mondelez UK Ltd

    • Upheld
    • VOD
    • 19 January 2022

    A video on demand ad for Dairylea was banned for encouraging children to eat while hanging upside now, which is unsafe behaviour that could be dangerous for children to emulate.

  • Pepsi Lipton International

    • Upheld
    • Poster
    • 19 January 2022

    A poster advertising Lipton Ice Tea was banned for misleadingly claiming that the bottle was made from 100% recycled plastic. 

  • Rental Republic Ltd

    • Upheld
    • Website (own site)
    • 19 January 2022

    A website post by the holiday rental company Travelopo was banned for stating that they were the number one holiday website globally without holding adequate comparative evidence to support this claim.

  • Roxane UK Ltd t/a Aqua Pura

    • Upheld in part
    • Television
    • 19 January 2022

    A TV ad for a drinks product was banned for misleadingly claiming that the bottle was made from 100% recycled components and for claiming the product was “nature friendly” when this was not the case.  

  • Best Direct (International) Ltd t/a Best Direct

    • Upheld
    • Television
    • 12 January 2022

    A teleshopping presentation advertising beauty products was banned for making misleading claims about the company’s refund policy. 

  • 888 UK Ltd

    • Not upheld
    • VOD
    • 05 January 2022

    Two YouTube videos by an influencer which promoted a gambling app did not break the CAP Code.  

  • Forisgfs UK Ltd t/a Crypto.com

    • Upheld
    • App (paid ad)
    • 05 January 2022

    Two in-app ads for Crypto.com were banned for not being sufficiently clear that the value of investments in cryptocurrency was variable and for irresponsibly encouraging investing in cryptocurrency through using a credit card.

  • Arsenal Football Club plc

    • Upheld
    • Internet (website content), Social media (own site)
    • 22 December 2021

    A Facebook post and website post by Arsenal Football Club promoting fan tokens were banned for taking advantage of consumers’ inexperience in cryptoassets. The posts also misled consumers by not making it clear that fan tokens were a cryptoasset that had to be bought using another cryptocurrency.

  • Ben's Gutters Ltd

    • Upheld
    • Leaflet
    • 22 December 2021

    A leaflet advertising a gutter cleaning service was banned for misleadingly giving the overall impression that the national company was a local small business or tradesperson.

  • British Telecommunications plc t/a BT, BT Sport

    • Upheld
    • Internet (website content)
    • 22 December 2021

    A website ad for BT was banned for making misleading internet speed claims. 

  • Charlotte Dawson t/a charlottedawsy

    • Upheld
    • Social media (own site)
    • 22 December 2021

    An Instagram reel by Charlotte Dawson was banned for not being obviously identifiable as an ad. 

  • Chloe Ferry t/a chloegshore1, Chloe1ferry

    • Upheld
    • Social media (influencer or affiliate ad)
    • 22 December 2021

    An Instagram story post by Chloe Ferry was banned for not being obviously identifiable as an ad. 

  • Cider of Sweden Ltd

    • Upheld
    • Radio
    • 22 December 2021

    A radio ad for Kopparberg was banned for implying that alcohol could contribute to an individual’s popularity and that drinking alcohol was a key component of social success or acceptance.

  • H&M Hennes & Mauritz UK Ltd

    • Not upheld
    • App (own claim)
    • 22 December 2021

    Two product listings on the H&M app did not breach the CAP Code.

  • JMAC Ltd

    • Upheld
    • Social media (paid ad)
    • 22 December 2021

    A paid-for Facebook post for a retailer of construction machinery was banned for being likely to cause serious or widespread offence or harm by objectifying women.

  • Jamie Genevieve

    • Upheld
    • Social media (own site)
    • 22 December 2021

    An Instagram post by Jamie Genevieve was banned for not being obviously identifiable as an ad. 

  • Just Simply Change Ltd t/a Nirasha Ramlugan

    • Upheld
    • Social media (own site)
    • 22 December 2021

    A Facebook post promoting rapid transformational therapy was banned for discouraging essential treatment for conditions for which medical supervision should be sought.

  • Magnatech Technology Ltd

    • Upheld
    • Internet (website content)
    • 22 December 2021

    A website ad for magnet technology for boiler systems was banned for making misleading fuel efficiency claims.