Rulings (28)
  • Sparks Information PTE Ltd t/a Hunting Sniper

    • Upheld
    • Social media (paid ad)
    • 03 April 2024

    A paid-for Facebook ad for Hunting Sniper, a mobile app game, featured realistic footage of harm to animals, which was likely to cause widespread offence and unjustified distress.

  • OneCompress

    • Upheld
    • Social media (paid ad)
    • 06 March 2024

    Two paid-for Facebook ads for bamboo gloves and socks made medical claims for unlicensed products.

  • GMRD Apps Ltd t/a Impulse Brain Training

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a puzzle game app made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for ADHD.

  • Happyo

    • Upheld
    • Social media (paid ad)
    • 21 February 2024

    A paid-for Facebook ad for a behaviour programme aimed at those with ADHD made medical claims without being registered with the MHRA and discouraged people from seeking essential treatment for a condition where medical supervision should be sought.

  • Lynne McTaggart

    • Upheld
    • Email, Internet (website content)
    • 31 January 2024

    Two marketing emails and a website made misleading claims about alternative medicine treating medical conditions, and discouraged people seeking essential treatment for conditions for which medical supervision should be sought.

  • Gamehaus Network Technology Co Ltd

    • Upheld
    • App (paid ad)
    • 24 January 2024

    An in-app ad for a mobile game featuring an incestuous relationship, suggesting a child had been sexualised and groomed by an adult and portraying a child in a sexual way was likely to cause serious and widespread offence.

  • FunPlus International AG t/a Funplus

    • Upheld
    • Game (mobile/app)
    • 17 January 2024

    An in-app ad for a mobile game was likely to cause serious offence by trivialising and condoning sexual assault and sexual violence.

  • Shenzhen Guangming District Kangshuo E-Commerce Firm t/a Health Support Store

    • Upheld
    • Website (paid ad)
    • 01 November 2023

    A paid-for ad on AliExpress was irresponsible for featuring a model that appeared unhealthily thin and made medicinal claims for an unlicensed product.

  • Doctor Burgos de la Obra SLP t/a drburgosdelaobra_lipedema

    • Upheld in part
    • Social media (influencer or affiliate ad)
    • 18 October 2023

    Ads on Gabriella Lindley’s YouTube, TikTok and Instagram pages were not obviously identifiable as ads.

  • MEP LLC t/a O2HyperHealth

    • Upheld
    • Internet (website content), Leaflet
    • 27 September 2023

    A website and leaflet for hyperbaric oxygen therapy discouraged essential treatment for conditions for which medical supervision should be sought.

  • Alibaba.com Singapore E-commerce Private Ltd t/a Alibaba.com

    • Upheld
    • Website (paid ad)
    • 20 September 2023

    A paid-for ad on a newspaper website portrayed a child in a sexualised way and was harmful and socially irresponsible.

  • OrganicSupplies GB

    • Upheld
    • Internet (website content)
    • 13 September 2023

    A product listing for a B12 vitamin injection kit promoted a prescription-only medicine (POM) to the public.

  • Mitu Inc Ltd

    • Upheld
    • Internet (website content)
    • 30 August 2023

    A paid-for ad for an adult video chat app portrayed someone who seemed to be under 18 years of age in a sexual way.

  • The Fibro Guy Ltd t/a The Fibro Guy

    • Upheld
    • Internet (website content)
    • 09 August 2023

    The website for a chronic pain and hypermobility syndrome support and coaching programme claimed that the treatments and techniques they used could treat chronic pain and various health conditions.

  • Wuka Ltd t/a WUKA

    • Not upheld
    • Television, VOD
    • 19 July 2023

    A TV ad and Video on Demand (VOD) ad for a period underwear company was not offensive and was unlikely to cause distress.

  • Lipstick Gangster Ltd t/a The Lipstick Gangster

    • Upheld
    • Social media (own site)
    • 12 July 2023

    A post on a beauty clinic’s Facebook page promoted an unlicensed medicinal product and made misleading and unsubstantiated claims about the efficacy of a treatment.

  • Menar Jimmy Georgiou

    • Upheld
    • Social media (own site)
    • 21 June 2023

    A post on a beauty clinic’s Facebook page promoted prescription-only medicines to the general public.

  • LIFT Aesthetics t/a lift.aesthetics

    • Upheld
    • Social media (influencer or affiliate ad)
    • 17 May 2023

    Six ads on Carl Woods’ and the advertiser’s Instagram accounts advertised prescription-only medicine to the public, used a celebrity to endorse a medicine, and were not obviously identifiable as ads.  

  • Egemed Hastaneleri

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid-for Facebook ad promoting cosmetic surgery in Turkey irresponsibly trivialised the decision to have cosmetic surgery, omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation, and advertised prescription-only medicines to the general public.

  • Estheday

    • Upheld
    • Social media (paid ad)
    • 10 May 2023

    A paid-for Instagram story promoting cosmetic surgery trivialised the decision to have cosmetic surgery, misleadingly exaggerated the effectiveness of the two promoted cosmetic procedures and omitted material information regarding cosmetic surgery procedures abroad and the need for a pre-consultation.