Rulings (156)
  • Allay Claims Ltd t/a CheckMyPaydayLoan.com

    • Upheld
    • Radio
    • 07 February 2018

    A radio ad for a claims management company, CheckMyPaydayLoan.com, broadcast on 20 September 2017. The ad featured a voice-over that stated, "Ever had a time in your life where you've been forced to rely on payday loans and then struggled to make the repayments? You could be entitled to compensation. At Check M...

  • General Motors UK Ltd t/a Vauxhall

    • Not Upheld
    • Television, Radio
    • 07 February 2018

    A TV and radio ad for Vauxhall:

    a. The TV ad, seen in September 2017, showed a couple in a car discussing the Wi-Fi password. The voice-over at the ad’s conclusion stated, “We call that one of life’s small victories and here’s another one: we’ll beat your quote from the well-known online car buyer by £1000 on ...

  • Poundland Ltd

    • Upheld
    • Internet (social networking)
    • 07 February 2018

    A series of posts on Poundland’s Twitter and Facebook page, promoting the #ElfBehavingBad campaign, seen in December 2017:

    a. An ad, posted on 11 December, featured an image of a toy elf and a bottle of De-Icer placed in front of a car windscreen which featured a drawing of a pair of breasts. The caption state...

  • Puig (UK) Ltd t/a Paco Rabanne

    • Not Upheld
    • Television, VOD
    • 07 February 2018

    Two TV ads and a Video on Demand (VOD) promoted the men's fragrance, Paco Rabanne XS:

    a. The first TV ad, which was seen in July and August 2017, depicted a man walking into a bathroom. He was seen to have removed his suit jacket and became topless. Two women were then seen peering towards a light source in a ...

  • Ryanair Ltd

    • Not Upheld
    • Poster, Television, Radio
    • 07 February 2018

    A TV ad, a radio ad and a poster for Ryanair:

    a. The TV ad, seen on 26 September 2017, featured images of people travelling on a Ryanair plane. The voice-over stated, "Discover why more and more people are choosing Europe's number one airline." On-screen text stated "IATA Scheduled passengers ca...

  • Sky UK Ltd

    • Not Upheld
    • Television
    • 07 February 2018

    A TV ad for Sky TV, broadcast on 23 September 2017, promoted the Sky Sports Premier League channel. The ad stated, "New Sky Sports is here. So now all our existing and new Sky TV customers can get our brand new channel dedicated to the Premier League, and watch all the unmissable drama from 126 live games. Upgr...

  • Thomas Tunnock Ltd

    • Upheld
    • Poster
    • 07 February 2018

    A poster for Tunnocks Tea Cakes, seen on 6 November 2017, showed an image of a female tennis player holding a tea cake in place of a tennis ball at the top of her thigh, with her skirt raised at the hip. Text underneath the image of the women stated “Where do you keep yours?” with text underneath the product image s...

  • trivago N.V. t/a trivago

    • Not Upheld
    • Television
    • 07 February 2018

    A TV ad for Trivago, seen on 30 July 2017, began with an actress who said, “How many hotels does Trivago compare? 1,000? 10,000? 100,000? 300,000? 500,000? 700,000? Trivago now compares prices from more than a million hotels to find the ideal hotel for the best price.”​

  • Bluecrest Health Screening Ltd

    • Upheld
    • Direct mail
    • 31 January 2018

    A direct mailing advertising a health screening service, received in June 2017, stated “You are probably very well looked after by your NHS GP when you are ill, but you may also appreciate that many serious health conditions don’t show any warning signs. Around 80% of Strokes are caused by a blockage. That's why a c...

  • Fernard Ltd t/a banaway.co.uk

    • Upheld
    • Radio
    • 31 January 2018

    A radio ad for banaway.co.uk, a claims management company, heard on 11 October 2017, featured dialogue between an authoritative figure and a driver: “The accused was driving recklessly”; “I’m usually a pretty careful driver”; “Turns out he had previous”; “I do a lot of miles. I picked up nine points for speeding. 51...

Informally resolved (154)
  • 32Red Ltd t/a 32Red

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies, Gambling

  • DSG Retail Ltd t/a Currys/PCWorld

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Holidays, travel and motoring

  • EE Ltd t/a EE

    • 07 February 2018
    • Number of complaints: 3

    Media: Television
    Topic: Computers, phones and telecoms, Clothing, shoes and jewellery, Sports, leisure and hobbies

  • Hijos de Rivera S.A.U t/a Estrella Galicia

    • 07 February 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Sports, leisure and hobbies

  • QMetric Group Ltd

    • 07 February 2018
    • Number of complaints: 1

    Media: Direct mail
    Topic: Financial products and services

  • Rocks and Co Productions Ltd

    • 07 February 2018
    • Number of complaints: 2

    Media: Television
    Topic: Clothing, shoes and jewellery

  • Guardian Recovery Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Financial products and services

  • Marks and Spencer plc

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (display)
    Topic: Clothing, shoes and jewellery

  • Samsung Electronics (UK) Ltd

    • 31 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Computers, phones and telecoms

  • nakedwines.com Ltd t/a Naked Wines

    • 31 January 2018
    • Number of complaints: 1

    Media: Internet (social networking)
    Topic: Alcohol

Database cases (4)
  • WorldPay (UK) Ltd

    • 20 December 2017
  • New Wave Capital Ltd t/a Capital on Tap

    • 06 December 2017
  • Capital One Bank (Europe) plc

    • 15 November 2017
  • Ingenie Services Ltd

    • 18 October 2017