Rulings (154)
  • Combe Inc t/a Vagisil

    • Not Upheld
    • Television
    • 15 November 2017

    A TV ad for Vagisil anti-itching creme, seen in July 2017, stated “Did you know there are over 60 reasons your intimate area could feel itchy? Let’s do something about it. Vagisil medicated creme. Get the fast relief you need”.

  • Kingstown Associates Ltd t/a HealthyLiving Direct

    • Upheld
    • Catalogue
    • 15 November 2017

    A brochure for Healthy Living Direct, seen in June 2017, contained ads on one page for various products including a number of sex toys and sex aids. Two of the products, a sex toy entitled “The Pleasurable Way To Relieve Stress” and “Erecta Prompt Cream” had appeared in a previous ASA Adjudication. The ad also conta...

  • Mist Fire Suppression Ltd

    • Upheld
    • Internet (on own site)
    • 15 November 2017

    The homepage of the website for the Nebula fire mist system www.mistfs.co.uk seen on 24 April 2017 featured the claim, "Systems tested in accordance with BS8458:2015." Text on a moving image carousel stated "Designed, installed and certified to current Building regulations - BS8458". On a separat...

  • Redfoot Shoes Ltd t/a Goodwin Smith

    • Upheld
    • Internet (on own site), E-mail, Internet (social networking), Internet (video)
    • 15 November 2017

    Ads for Goodwin Smith Shoes seen in August 2017:

    a. An email included the claim “Fancy a pair?” and was accompanied by an image of three women wearing just knickers, with one woman’s breasts exposed, the second covering her chest with her arm with her nipple exposed and the third posed in front of the others ...

  • Royal Mail Group Ltd

    • Upheld
    • Internet (social networking), Internet (video)
    • 15 November 2017

    A paid-for video ad on Twitter and a Video On Demand (VOD) ad for Royal Mail:

    a. The video ad on Twitter, seen on 27 July 2017, featured a scene with customers and staff in a bank. A short while later a gang of men in balaclavas with baseball bats entered the bank and shouted, “This is a robbery”. The staff an...

  • Samweb (UK) Ltd t/a Ease Your Mortgage

    • Upheld
    • Radio
    • 15 November 2017

    A radio ad for Ease Your Mortgage, a mortgage securitisation company, heard on 2 April 2017, claimed “Breaking News, Ease your mortgage announces that 8 out 10 mortgages have apparently been sold by your lender. We believe you may have a legal case if your lender failed to follow correct procedures. It will only cos...

  • AN & Associates t/a www.perfectsculptbras.com

    • Upheld in part
    • Internet (display)
    • 08 November 2017

    A video ad for bras from www.perfectsculptbras.com, seen in a Mashable story on Snapchat on 16 July 2017, depicted a woman trying on different bras and tops.

  • Condé Nast Publications Ltd

    • Upheld
    • Magazine
    • 08 November 2017

    A magazine ad for Condé Nast Traveller Magazine seen in Glamour Magazine on 22 June 2017 featured a model posed on a beach.

  • Erics Angling Centre Ltd

    • Upheld
    • Internet (social networking)
    • 01 November 2017

    A paid-for post shown on Erics Angling Centre’s Facebook page and seen on 30 July 2017 featured an image of a woman with her mouth open and wiping the bottom of her lip with a napkin and featured the text, “… Prices that are easy to swallow”.

  • Peugeot Motor Company plc

    • Upheld
    • Television
    • 01 November 2017

    A TV ad for the Peugeot 208 car, seen between 14 and 29 July 2017, showed a man driving through city streets. While he was driving, he was sent a text from a woman at a party which said "I'm bored without you!", which he read on a built-in screen alongside the car's dashboard. The driver appeared to react ...

Informally resolved (199)
  • Mr Tyres (Andover) Ltd

    • 15 November 2017
    • Number of complaints: 1

    Media: Directory
    Topic: Holidays, travel and motoring

  • Revo Media t/a Lightspace

    • 15 November 2017
    • Number of complaints: 1

    Media: Direct mail
    Topic: Sports, leisure and hobbies

  • Asda Financial Services Ltd

    • 08 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Financial products and services

  • Betway Ltd

    • 08 November 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Gambling

  • Chelsea Leisure Services Ltd t/a Chelsea Health Club & Spa

    • 08 November 2017
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Sports, leisure and hobbies

  • Direct Redress Ltd t/a PPI Hotline

    • 08 November 2017
    • Number of complaints: 1

    Media: Radio
    Topic: Financial products and services

  • EDF Energy plc

    • 08 November 2017
    • Number of complaints: 2

    Media: Internet (social networking), Radio
    Topic: Utilities, energy and environment

  • Green Flag Ltd

    • 08 November 2017
    • Number of complaints: 1

    Media: Internet (on own site), Television
    Topic: Financial products and services

  • Q-Park Ltd

    • 08 November 2017
    • Number of complaints: 1

    Media: Leaflet
    Topic: Holidays, travel and motoring

  • Domestic & General Services Ltd t/a Domestic & General Services

    • 01 November 2017
    • Number of complaints: 1

    Media: E-mail
    Topic: Financial products and services

Database cases (3)
  • Capital One Bank (Europe) plc

    • 15 November 2017
  • Ingenie Services Ltd

    • 18 October 2017
  • Holiday Extras Ltd t/a Holiday Extras

    • 14 December 2016