Rulings (163)
  • ASDA Stores Ltd

    • Not Upheld
    • Television
    • 10 January 2018

    A TV ad for ASDA, seen in October 2017, showed green lightning entering a house where a young girl dressed as a witch was standing in front of a mirror. The lightning caused a radio to glow green and start playing music. As the girl looked at the radio her eyes changed to glow green and she started dancing with jerk...

  • Buck Inn

    • Upheld
    • Internet (on own site)
    • 10 January 2018

    Two Facebook posts for the Buck Inn, a pub in Darlington:

    a. The first post, dated 8 September 2017, stated “German Grub Night at The Buck Inn Dont mention ze war!”. The post included an image of a poster titled “german night” with text stating “Set 3 Course Meal Including Popular German Dishes £19.95pp, “Grah...

  • Coral Interactive (Gibraltar) Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Coral, seen on 16 April 2017, featured several stylised clips of footballers playing football, including successfully taking risks and out-manoeuvring and out-playing defending footballers, against the background of a dramatic soundtrack. The voice-over stated, “The beautiful game you can watch it or you...

  • Dyson Ltd

    • Upheld
    • Television
    • 10 January 2018

    A TV ad for Dyson, seen on 14 May 2017, began with a woman at the window of her house, looking visibly concerned. The ad cut to a car exhaust producing green vapour. The word “Exhaust Particles” appeared above the exhaust. In the background a voice-over said, “What could be worse than the pollution outdoors?” The wo...

  • Booking.com BV

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Booking.com, seen on 1 July 2017, promoted the different features of their website. A voice-over stated, “At Booking.com you’ll find a wide range of accommodation. From sun drenched holidays to weekend getaways for every possible budget and if you have to cancel, cancel. Most of the time it’s free and yo...

  • Diageo Great Britain Ltd

    • Upheld
    • Internet (social networking)
    • 03 January 2018

    A Snapchat lens advertising Captain Morgan, seen in June 2017, included a cartoon icon of a pirate. The lens, which made the user’s face look like Captain Morgan, featured two glasses of a mixed alcoholic drink clinking together on screen, a seagull that flew a scroll on to the screen, which said “Live like the Capt...

  • Digital Mums Ltd

    • Upheld
    • Digital outdoor
    • 03 January 2018

    Three digital outdoor ads for Digital Mums, a digital skills training company, were displayed on large screens alongside major roads in September 2017.

    a. One ad seen at a road junction in Hounslow, West London and along the M5 in Birmingham, contained text which stated "HEY, YOU IN THE SILVER CAR. EVER T...

  • Ramsdens Financial Ltd

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Ramsdens, a company which offered currency exchange services, seen on 21 June 2017. The voice-over stated, “At Ramsdens … you can change your points into Euros … Ramsdens guarantee to give you a great rate for all your travel money … Online or instore. But always at our hot currency rates …”. The ad feat...

  • TFHC Ltd t/a Transform

    • Upheld
    • Television
    • 03 January 2018

    A TV ad for Transform Cosmetic Surgery, seen in August 2017, featured a female voice-over which stated, “We had our little girl and she’s our world, getting back in shape was really hard. I lost the weight but I lost my chest too. I just thought, I’m gonna [sic] do something about it. So I had breast surgery with Tr...

  • ACAI Marketing Ltd

    • Upheld
    • Leaflet
    • 20 December 2017

    Two direct mailings for a marketing company, ACAI Marketing Ltd:

    1. The first mailing, received on 14 March 2017, featured text in large font at the top of the mailing that said "FINAL NOTICE". Text in a smaller font below stated "DEAR [recipient's name] An Unclaimed Reward is being held for you...

Informally resolved (189)
  • Care International UK t/a Care

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Charity, education and Third sector

  • Hattons of London Ltd

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Sports, leisure and hobbies

  • RiceBowl

    • 17 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Food, drink and supplements

  • TSB Bank plc

    • 17 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Financial products and services

  • Tesco Stores Ltd

    • 17 January 2018
    • Number of complaints: 3

    Media: Internet (social networking)
    Topic: Financial products and services

  • Student Money Saver Ltd

    • 10 January 2018
    • Number of complaints: 1

    Media: E-mail
    Topic: Sports, leisure and hobbies, Financial products and services

  • A Share & Sons Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Television
    Topic: Home and garden

  • British Telecommunications plc

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site), Television
    Topic: Computers, phones and telecoms

  • Headlam Group plc

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Home and garden

  • Holisticare Ltd

    • 03 January 2018
    • Number of complaints: 1

    Media: Internet (on own site)
    Topic: Health conditions, Children and the vulnerable

Database cases (4)
  • WorldPay (UK) Ltd

    • 20 December 2017
  • New Wave Capital Ltd t/a Capital on Tap

    • 06 December 2017
  • Capital One Bank (Europe) plc

    • 15 November 2017
  • Ingenie Services Ltd

    • 18 October 2017