CAP amended a number of rules on promotional marketing in 2015 to ensure they were consistent with the Consumer Protection from Unfair Trading Regulations (CPRs).  A number of amendments created greater flexibility for promoters, as long as promotional material didn’t contain or omit important information.  The proposals also ensured that the rules didn’t unlawfully create banned practices.  CAP consulted on three additional changes which were unrelated to the CPRs.

Following consultation, CAP considered the responses to suggestions and published the amended rules.  The changes followed a public consultation and were published alongside a regulatory statement containing the rationale for each decision.  

In 2015, section 8 was titled ‘Sales Promotions’, that section is now called ‘Promotional Marketing’.

Supporting documents:

  CAP Sales promotions consultation evaluation of responses.pdf  
  CAP Sales promotions consultation responses.pdf  
  CAP Sales Promotion consultation .pdf

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